Public Affairs 2009 / 3rd place / HELP: For a life without tobacco

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Baltic PR Awards 2009 Public Affairs 3rd PLACE WINNER Agency: PR Studio Client: European Commission Check out this presentation video on Youtube: http://tinyurl.com/coa5gx

HELP: For a life without tobacco PR activities 2008 Latvia, Lithuania, Estonia 01.04.2009.

Introduction to HELP Kaspars Līcītis PR Studio

The problem ,[object Object],100 , 604 , 000 smokers in the EU (27%), incl. 571 , 000 smokers in Latvia (32,7%) 701 , 000 smokers in Lithuania (27,3%) 343 , 000 smokers in Estonia (33,3%)

An initiative of the European Commission ,[object Object],Adress one of the main causes of avoidable death s in the EU

An initiative of the European Commission That is to say : Make sure that SMOKE- FREE becomes the NEW standard in the 27 Member States.

Subjects Target audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ENTITÉ

HELP – integrated Pan-European campaign PR Events WEB TV advertising

Implementation of HELP campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Political context and partnershi ps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Public relations and events Campaign HELP: For a life without tobacco

HELP COmets tool ,[object Object],[object Object],[object Object],[object Object]

What is CO? ,[object Object],[object Object],[object Object],[object Object]

Different CO mets programs ,[object Object],[object Object],[object Object],[object Object],[object Object],About 340 , 000 CO tests have been carried out across the European Union in 2006-2008

Shortly about the COmets program results ,[object Object],[object Object],[object Object],[object Object],[object Object]

Media relations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Also ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR activities in Latvia Kaspars Līcītis PR Studio

CO mets events 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Best COmets events 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object]

PR activities in Estonia 2008 Allar Tankler Corpore (EE)

Best COmets events 2008 ,[object Object],[object Object],[object Object],[object Object]

Press event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR activities in Lithuania Migle Mackeviciute Komunikacija ir konsultantai (LT)

Events in year 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Best events in year 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THANK YOU! ,[object Object],[object Object],[object Object],[object Object]

The first pan-European network of third sector leaders: Euclid Network is an institutional partner of and supported by the European Commission, Active Citizenship Programme, Directorate-General Education & Culture. Euclid Network has four strategic priorities: - Professional development - Good governance - Income Generation - Sustainability More info in http://www.euclidnetwork.eu Want to become a portuguese member? More info on membership in http://www.euclidnetwork.eu/pubb/documents/Euclid_Flyer_(EN).pdf

Commission Communication on EU policies and volunteering

European Economic and Social Committee - SOC Section

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The objective of the LIFE Environment Best Awards is to help improve the dissemination of LIFE project results by clearly identifying those projects whose results, if widely applied, could have the most positive impact on the environment. The selection of this year’s winners followed the established procedure, whereby projects were initially technically assessed by the LIFE Unit’s external monitoring team, before a final selection undertaken by the Member States. Projects are evaluated according to a number of criteria: their contribution to immediate and long-term environmental, economic and social improvement; their degree of innovation and transferability; their relevance to EU policy; and their cost-effectiveness.

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