This document outlines 7 types of people based on their psychographic profiles: 1. Explorers are driven by discovering new things and taking risks, mainly young people looking for challenges. 2. Aspirers are driven by others' perceptions of them and want high status based on their image, fashion, and persona. 3. Succeeders have high aims and plan well to achieve financial success and wealth. 4. Reformers keep to themselves and don't want others telling them what to do, believing they are in control.

1. PSYCOGRAPHICS

2. The Explorer
• There are seven type of people in the world.
The first of which are the explorers.These
people are driven by discovering new things.
They are mainly young people who are up for
a new challenge and are not scared of the risk
that comes with the challenge.

3. The Aspirer
• The second type of people in the world are
the aspirers. These people are the group who
are driven by other peoples perception of
them. For example, their image, appearance,
persona, charisma and fashion. Their main
need in life is to have a high status.

4. THE SUCCEEDER
• The third type of people are the succeeds.
These group of people have very high aims
and plan well to achieve these aims. Also they
buy large brands as they believe that they
deserve the status of good quality items. Their
main aim in life is to be rich and succeed to
the max of their ability.

5. The reformer
• The reformer are the type of people who keep
them selves to themselves. In other words
they do not let no one get in control of them
as they believe that they shouldn’t be told
what to do. In society, the reformers are at the
top. This means that no one can tell them
what to do.

6. The mainstream
The mainstream people are people who's main
aim in life is for security. They believe that in
living domestically. This means that they believe
in no one being left out as their main aim in life
is for everyone to be secure with others rather
than on their own.

7. The struggler
The strugglers are the psychograph of people
who believe that they are lazy and never have
plans. This means that they sometimes see
them self as losers and a waste of space. They
would want to always get the easy way out of
things. For example, they would want to win a
lottery instead of making the money
themselves. Their main aim in life is too seek
escape.

8. The resigned
• The resigned are the group of people who
have values which have been built up
overtime and which nobody can change.
These people are mainly the elderly and who's
main aim is to stay alive rather than anything
else.