Martin Rigby, CEO of Psonar Limited, proposes a new "Pay Per Play" music streaming and purchasing model that allows users to pay small fees such as 1 cent or pence per song played or complete playlists gifted to others, addressing issues with current subscription and download models. The patent-pending Psonar Pay Per Play service would be accessible via mobile phone bills, PayPal, credit cards, and iPhone and BlackBerry apps, connecting thousands of artists to millions of fans through a social music community platform.