The document discusses Google Search Console's new Index Coverage report. It provides an overview of the report's capabilities including page-level and keyword reporting. It then reviews the four types of indexing statuses the report shows: Error URLs, Valid with Warnings URLs, Valid URLs, and Excluded URLs. For each status type, it gives examples of common issues and provides potential resolutions or optimizations to address those issues. The presentation aims to help users understand how to utilize the new report to identify and remedy indexing problems on their site.

1. Leveraging Google Search
Console’s New Indexation
Coverage Report
Justin McIntyre

2. Agenda
Index Coverage Report
A Brief Intro on Google Search Console
2
1
Bringing It Together3

3. Capabilities:
• Page-level and keyword-level reporting
• Website updates from Google
• Security and penalty issues
• Crawling and indexation information
Google Search Console
A Site Health & Web Visibility Tool

4. Platform Updates
Aesthetics & Capabilities
• Interface changes
• Search analytics data
expansion
• URL inspection tool
What’s Changed
• Index Coverage
Status Report

5. Index Coverage Status Report
Capabilities
• Comprehensively review
indexed pages
• Error analysis for pages not
indexed or crawled
• Ability to export to developers
or decision-makers
The New Tool

6. What We’ll Be Reviewing
1. The Four Status Types
2. A Sample of the Errors within
Each Status Type
3. A Sample
Remedy/Optimization for an
Error
The New Tool

7. Reviewing Coverage Issues
• All Known Pages
• All Submitted Pages
• Specific XML Sitemap
Options for Review

8. Status: Error URLs
• Pages unable to be indexed
• Could be important pages,
meaning loss of keyword
rank and traffic
Error URLs Include:

9. Status: Error URLs
Types of Issues
• Soft 404
• Crawl Issue
• Submitted URL Not Found
(404)
Sample of IssuesSample Errors

10. Status: Error URLs
Resolution/Optimization
Solution:
Resolve 404 Error or remove
URL from XML Sitemap
Submitted URL Not Found

11. Status: Valid with Warnings URLs
• Indexed, however might
not be desired.
Valid with Warnings
URLs Include

12. Status: Valid with Warnings URLs
Types of Issues
Sample Errors
• Indexed, but blocked by
Robots.txt

13. Status: Valid with Warnings URLs
Resolution/Optimization
Indexed but Blocked
Solution:
A) Use NoIndex Tag Instead
of Robots.txt

14. Status: Valid URLs
• Successfully crawled and
indexed!
Valid

15. Status: Excluded URLs
• Intentionally not indexed
Excluded URLs

16. Status: Excluded URLs
Types
• Not found (404)
• Duplicate
• Alternate page
Highest Priority for Review

17. Status: Excluded
Resolution/Optimization
Duplicate, Google Chose
Different Canonical
Solution:
A) Review canonical use of
problem pages

18. Bringing it All Together
Implementing Fixes
• Share Button
• Export to Excel
– If you’d like access to a
workbook for a client-ready
Index Coverage Audit, please
email me at
justin@perfectsearchmedia.com

19. Bringing It All Together
Final Thoughts
• Watch for anomalies
• Don’t aim for perfection
• Use Webmaster Support
for help

20. THANK YOU
Justin McIntyre
Director, SEO & Content
Perfect Search Media
Perfect Search Media
www.perfectsearchmedia.com
Facebook.com/Perfect.Search.Media
Twitter.com/Perfect_Search
Instagram.com/perfectsearch