This document discusses corpus intelligence and how it can be used to make intelligence more trustworthy. It describes the problems of distrust in media and how that leads to indecision. The solution proposed is to profile media brands using taxonomy-based classification, webwide data collection, and AI operations to provide a trusted knowledge corpus. This corpus intelligence can then be used for business intelligence, advertising, and public relations to feed social intelligence, ensure brand safety, and optimize PR efforts.

1. TrustedOutCorpus Intelligence
Corpus IntelligenceMakesIntelligenceTrustworthy.
Florent Solt, CTO & co-founder
GESTE, Feb 20th 2019, Paris.

2. TrustedOutCorpusIntelligence
Theproblem:
Distrustinmedia.

3. TrustedOutCorpusIntelligence
Theconsequence:
Indecision-making
onlywhatis
trustedin
canbe
trustedout.
Aggregation
of a Knowledge Corpus
Analytics
on the Knowledge Corpus
Action
in Decision-Making
?? ??
AppliestoBusinessIntelligence,Advertising, Public Relations…

4. TrustedOutCorpusIntelligence
Thepoint:
Distrustisgeneral,
trustispersonal.
Nouniversallist.

5. TrustedOutCorpusIntelligence
Thelogic:
Trustis
aboutreputation.
MediaBrandsare
aboutreputation.
Where to fix Trust?
Articlesdon’thaveareputation.
Factcheckingdoesnotsolveorientationandcontext.
Authorsmayhaveareputation…
…butpermatter,temporaryandwhenidentified.
Mediabrandsliveanddiepertheirreputation.
“Thebedrockofcorporatereputationistrust.Trustistheoxygenthat
allowsreputationtoexist.”–WeberShandwick

6. TrustedOutCorpusIntelligence
Thesolution:
IndustrialProfiling
MediaBrands.
Profiling Media Brands means:
GaugingPerimeter.Scope.Expertise.Spottedas.
Method:Taxonomy-basedclassification.
SeizingTransparency.Who’sbehind.Intangibledata.
Method:Webwidecollection.
RunningAI-Operations.Unbiased.Up-to-date.Universal.
Method:Humanstoteachmachines.0%editorial.100%algorithm.

7. TrustedOutCorpusIntelligence
ExecutiveManager
BusinessAnalyst,
ProductMarketer,
CommunicationorPR
Managerat
ACME
For ACME’s product launch, I need publicationsI trust such as definedby:
• Financial&BusinessServicesindustry,specializedinAdvertising,
• FocusedonB2B,
• IntheUSA,UKandFrance
• Thatarenotpolitically,norreligiously,norhumorously/satiricallyoriented,
• Inbusinessformorethan2years.
• Canbeagovernmentcompaniesbutnoblogsnorwikis.
TrustedOut provides, live, ACME with
corresponding media, sources and article
abstracts to:
• FeedSocialIntelligence
• SecureBrandSafety
• OptimizePRefforts
Theapplication:
Easyquerying,
livefeeding.

8. TrustedOutCorpusIntelligence
Thetechnology:
Machinelearning,
Webcrawling,
bigdataand
microservicesto
self-feed,self-grow
anddailyvalidations
Librarian
validation
Feeding
suggestion
Reference
crawling
suggestion
Customer
Queries
Live Update Pushes
Distributed Streaming
Platform
Trusted
Sources
Trusted
Content
TrustedOut AI Engine
Crunch Learn Trust
Media Database.
Articles Retention
Elastic Storage

9. TrustedOutCorpusIntelligence
Ourlivetaxonomy:
Permanent
machinelearning,
customizable
sensitiveness&
specialtydepth,
enterprisemapping.
Enterprise
Taxonomy
Mapping
Enterprise
Taxonomy
TrustedOut
Taxonomy

10. TrustedOutCorpusIntelligence
Theopportunity:
BI,Ads&PR
BusinessIntelligence
BusinessAnalysts,Marketing,
Executives
CorpusIntelligencefor
Socialintelligence
Trustworthiness differentiation
We fix this: “Current offering all look alike”:
“Features and functionalities that largely look
the same…All rely on the same data sources”.
- Forrester Q3 2018
Live classification and collection
Intelligence can now be as real-time as doable with
collection and classification tailor-made by the
analyst with news sensitivity, depth and updates.
Advertising
TradingDesk,BrandSafety,Media
planners
CorpusIntelligencefor
Brandsafety&Campaigns
Brand Safety Perimeter definition
Define the safety of your brand. Work with media
planning for advance targeting within this
perimeter. Curated directory and search queries
combination.
Smarter campaign reports
Get intelligence on where your ads were displayed.
Bring intelligence on where your ad campaigns
were ran.
PublicRelations
Communications,Content
Management,PublicAffairs
CorpusIntelligenceforCoverage
&ContentAnalytics
Targeted analytics
Better be words you want within those 28%.
Within your own media selection, track & analyze
your coverage in frequency, visual content,
infographics and length of content.
Content optimization
From your black and white listing media selection,
optimize content creation and measure your
performance with targeted analytics.
Yearoveryear,brandsafety
violationsin2018wereup
–DoubleVerify
+25%
Until2023,AnnualSocial
Intelligencemarketgrowth
-MarketResearchFuture
+26%
Online,onlythispercentageofthe
wordsarelikelytoberead
-Forbes
28%
TrustedOutCorpus Intelligence

11. TrustedOutCorpus Intelligence
Thank You.
TrustedOut.com/geste
Florent Solt, florent@trustedout.com

12. TrustedOutCorpusIntelligence
Thereferences
Slide 2.
https://www.axios.com/trust-in-american-media-still-low-but-improving-bf7842ca-9ddb-4334-
a865-6e98f5334db2.html
https://www.trustedout.com/blog/hope-in-media-trust-for-2019/
Slide 4
https://www.americanpressinstitute.org/publications/reports/survey-research/my-media-vs-the-
media/
https://www.trustedout.com/blog/while-distrust-is-general-trust-in-news-depends-on-which-
news-media-you-mean/
Slide 5
https://www.triplepundit.com/story/2011/relationship-between-reputation-trust-and-sustainable-
business/75546
https://www.trustedout.com/blog/trustedouts-market/
https://www.webershandwick.com
Slide 10
https://www.forrester.com/report/The+Forrester+Wave+Social+Listening+Platforms+Q3+2018/-
/E-RES137843
https://www.marketresearchfuture.com/reports/social-intelligence-market-4466
https://www.trustedout.com/blog/trustedouts-market/
https://www.forbes.com/sites/forbesagencycouncil/2018/07/12/what-you-can-expect-from-the-
future-of-public-relations/#377e39f0710a
https://www.doubleverify.com/newsroom/brand-safety-remains-top-advertising-concern-as-
incidents-rise-25/