Fred is a 22-year-old Brazilian architecture student who is passionate about politics and music. He needs help creating a career plan to guide his path. The most practical idea is for Fred to define short, medium, and long-term goals that will influence his job and education decisions. The most impactful idea is for Fred to intern abroad to learn new technologies not yet in Brazil. The favorite idea is for Fred to become invisible and shadow employees at different companies to learn about various careers.

1. Prototyping
A Brazilian Architecture Student
finding his career path

2. Problem Statement
Fred, a 22 year old Brazilian
University Student of
Architecture, that is passionate about
politics and alternative rock bands
and lives in Curitiba, a large city in
Brazil, needs a way to make a career
plan with all of the possibilities he has
because this plan among with
extracurricular activities will guide
him through his career path.
FRED

3. Top 3 ideas
• the most practical idea (one that could be easily implemented)
• Fred needs to define goals for the short, medium and long term.
Those goals will influence when applying for jobs or pursuing an
academic career.
• the most disruptive idea (one that would make a huge
impact, regardless of how feasible or affordable it is)
• Interning abroad will make him in contact to technologies and
techniques that are not yet developed in Brazil and could be
brought to Brazil by him.
• your favorite idea (one idea that you are excited about for
whatever reason... you don’t have to justify why)
• Invisibility would allow Fred to shadow all of the big companies’
employees and feel how they behave on their daily routine. From
these observations, he could choose a promising career.

4. Fred needs to define goals for the short, medium and long term. Those goals
will influence when applying for jobs or pursuing an academic career.
Short term goals
• Pass all of the
University
exams
• Experience
research
• Intern at
different areas
Medium term goals
• Finish
University
• Participate at
an exchange
program
• Work at a large
size
architectural
firm
Long term goals
• Open an
architectural
firm of his
own
• Be a part time
teacher at top
level
Universities

5. Goals -> Actions (tasks)
Take part in
entrepreneurship
courses
List top level masters
and phd programs of
top level univerisities
Decide to (or not to)
have a partner at his
future company
Build strong
networking contacts
Take part in
professor’s
associations
Attend congress in the
area of interest to
keep himself updated
Long term
Study hard and
complete all of the
university
assignements
List possible university
agreements between
local University and
foreign ones
Apply for a
scholarship or an
exchange program
List all of the big sized
architectural firms of
Curitiba region
Medium term
Study hard
Apply for research
programs
Apply for internships
at different
companies and send
resume
Short term

6. Interning abroad will make him in contact to technologies and
techniques that are not yet developed in Brazil and could be
brought to Brazil by him.
• As interning abroad is not
something that can be done on the
weekends, i’ve represented the
internship/exchange experience in
this picture.
• The Pisa tower is there to
represent Italy (or any foreign
country).

7. Invisibility would allow Fred to shadow all of the big companies’
employees and feel how they behave on their daily routine.
From these observations, he could choose a promising career.
No one can see Fred, except
for him. With invisibility he
would see how the architect
command their offices (work
stations). He would know
how to handle issues and
how to manage stakeholders.
Architect

8. Invisibility would allow Fred to shadow all of the big companies’
employees and feel how they behave on their daily routine.
From these observations, he could choose a promising career.
Architect
At the most unexpected
situations of the day, people
come up with ideas. Not only by
being invisible, but by reading
other people’s mind, Fred would
be able how to generate ideas.
This representation is only na
example. At other places like
meals, people also have ideas to
their problems or to enhance
productivity, profitability, etc.

9. The representations of invisiblity and
being abroad were approved by the
observer.
Tasks will help Fred achieve his goals.
Instead of just taks, a structured plan
could be the result of listing the
short, medium and long term goals. The
goals could be more measurable.
The representation of the architect could
be better if more legos were available.
Tasks could be separated in everyday taks
(checklist) and long duration tasks.
A research on the possible new architecture
techniques could’ve been done, to list which
countries had developed then, so that the
country choice of the internship would be less
broad and more targeted oriented to these
techniques.
By having the Pisa Tower representing a foreign
country, the cultural side of the exchange
program was remembered. That way, not only
Fred will benefit from the exchange program
itself, but also from the exchange of cultural
aspects.
Are there any scholarships available for
exchange programs?
When would be a good start point to leave
the stability of work to open up my own
business?