Managing Reputational Risk - Institute of Risk Management workshopAnn Wright
This document discusses managing reputational risk and crisis communications. It outlines the value of reputation to businesses and examples where companies lost market value due to reputation issues. It then provides guidance on developing a crisis communications strategy including auditing existing procedures, creating communications plans and key messages, and training spokespeople to handle media interviews. The document also covers best practices for using social media during a crisis and concludes with contact information for media training and communications consultancy services.
Presentation from a crisis communications course run by Ann Wright of Rough House Media and Nicky Rudd of Padua Communications on behalf of the Chartered Institute of Marketing.
On the highly interactive course, we took delegates through a developing crisis, in which they had to manage the response at each stage. We would like to stress this crisis is completely imaginary and bears no relation to reality.
1) The document discusses best practices for interacting with social media during a crisis, including being proactively engaged, listening to stakeholders, and building communities before a crisis occurs.
2) During a crisis, companies should employ rapid response strategies within 24 hours, focus on engaging channels, and follow five communication strategies - integration, mortification, suffering, nonexistence, or distance.
3) After a crisis, companies should measure performance, identify lessons learned, and update their crisis plan accordingly. Preparing social media crisis plans and having consistency, transparency, and sincerity are also important best practices.
This short, informal and insightful talk reveals the secrets of professional copywriters. Proposals, emails, websites, CVs.... Whether you’re selling yourself or your business, writing matters. Give us your time and we’ll give you powerful techniques that you can use every day.
(Originally presented by Matthew Stibbe at ClubWorkspace, Chiswick on 6 June 2013. For more Articulate Events see: http://www.articulatetraining.co.uk/events/
Organizations face more risks than ever from increased data and interconnectivity, yet risks are often fragmented within departments that use separate solutions. Polecat provides a centralized risk management platform that transforms unstructured data into quantifiable risk intelligence, connecting risk identification, analysis, and reporting across the enterprise to give leaders objective insights for decision making.
Shock tactics - a reputation minefield or a risk worth taking?CharityComms
The document discusses a shock advertising campaign by the small charity Pancreatic Cancer Action to raise awareness of pancreatic cancer symptoms and diagnosis. The campaign used provocative images and stories of patients to garner media attention. It was successful in significantly increasing awareness of pancreatic cancer and the charity's website traffic and donations, but required careful management of complaints. Overall, the campaign achieved its goal of bringing attention to the important issue of pancreatic cancer diagnosis and survival.
Managing Reputational Risk - Institute of Risk Management workshopAnn Wright
This document discusses managing reputational risk and crisis communications. It outlines the value of reputation to businesses and examples where companies lost market value due to reputation issues. It then provides guidance on developing a crisis communications strategy including auditing existing procedures, creating communications plans and key messages, and training spokespeople to handle media interviews. The document also covers best practices for using social media during a crisis and concludes with contact information for media training and communications consultancy services.
Presentation from a crisis communications course run by Ann Wright of Rough House Media and Nicky Rudd of Padua Communications on behalf of the Chartered Institute of Marketing.
On the highly interactive course, we took delegates through a developing crisis, in which they had to manage the response at each stage. We would like to stress this crisis is completely imaginary and bears no relation to reality.
1) The document discusses best practices for interacting with social media during a crisis, including being proactively engaged, listening to stakeholders, and building communities before a crisis occurs.
2) During a crisis, companies should employ rapid response strategies within 24 hours, focus on engaging channels, and follow five communication strategies - integration, mortification, suffering, nonexistence, or distance.
3) After a crisis, companies should measure performance, identify lessons learned, and update their crisis plan accordingly. Preparing social media crisis plans and having consistency, transparency, and sincerity are also important best practices.
This short, informal and insightful talk reveals the secrets of professional copywriters. Proposals, emails, websites, CVs.... Whether you’re selling yourself or your business, writing matters. Give us your time and we’ll give you powerful techniques that you can use every day.
(Originally presented by Matthew Stibbe at ClubWorkspace, Chiswick on 6 June 2013. For more Articulate Events see: http://www.articulatetraining.co.uk/events/
Organizations face more risks than ever from increased data and interconnectivity, yet risks are often fragmented within departments that use separate solutions. Polecat provides a centralized risk management platform that transforms unstructured data into quantifiable risk intelligence, connecting risk identification, analysis, and reporting across the enterprise to give leaders objective insights for decision making.
Shock tactics - a reputation minefield or a risk worth taking?CharityComms
The document discusses a shock advertising campaign by the small charity Pancreatic Cancer Action to raise awareness of pancreatic cancer symptoms and diagnosis. The campaign used provocative images and stories of patients to garner media attention. It was successful in significantly increasing awareness of pancreatic cancer and the charity's website traffic and donations, but required careful management of complaints. Overall, the campaign achieved its goal of bringing attention to the important issue of pancreatic cancer diagnosis and survival.
What to do when the media comes knocking: Crisis Communication BasicsBrenda Jones
This document summarizes a presentation on crisis communication and media relations. It discusses the cycle of conflict and PR processes, what to say when dealing with the media during a crisis, how to communicate in a crisis, ethics in crisis communication, tips for working with reporters, and using social media for crisis communication. The presentation provides advice on being prepared, taking responsibility, communicating openly and honestly, and monitoring coverage.
The document provides a social media crisis management toolkit to help organizations effectively respond to crises on social media. It includes guidelines for establishing communication strategies, identifying the type and scale of crisis, determining response teams, and responding in a timely, transparent and authentic manner. The toolkit also provides tips for monitoring the situation after the initial response and understanding potential causes of crises such as negative press, current events, promotions, and technical issues. Case studies of various companies are included in the appendix.
Webinar: How to Handle a Social Media CrisisFalcon.io
Are you prepared to deal with a social media crisis? It’s every Social Media Manager’s worst nightmare, but it doesn’t have to be. Watch this webinar with our friends at the creative agency, Chandelier Creative, to learn how to predict and mitigate crises online.
Specifically, you’ll learn:
- How to develop a social media crisis management plan
- How to protect your brand before, during and after a crisis
- How other brands have successfully managed a social media crisis
Webinar: How to Handle a Social Media CrisisDino Kuckovic
Are you prepared to deal with a social media crisis? It’s every Social Media Manager’s worst nightmare, but it doesn’t have to be. Join us and our friends at the creative agency, Chandelier Creative, to learn how to predict and mitigate crises online. Specifically, you’ll learn:
- How to develop a social media crisis management plan
- How to protect your brand before, during and after a crisis
- How other brands have successfully managed a social media crisis
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...Carrot Communications
The document provides guidance on crisis monitoring and response for social media disasters. It stresses the importance of ongoing monitoring to spot potential issues early, having a plan and team in place to quickly respond, and reviewing the response afterward to improve future crisis management. Key steps include monitoring comments and sentiment, responding promptly and honestly to address concerns, and learning lessons to strengthen reputation.
This document provides an introduction to public relations and discusses how PR can be used to start conversations, build credibility, establish relationships, generate excitement, and build brands. It outlines common PR tools like news releases, media relations, content creation, video, awards, and social media. Case studies show how PR has helped organizations like a human resources firm, veterinary association, and realtors association improve community exposure, manage online presence and social media, and secure media placements. The document also covers crisis PR, noting that advance planning is key, and provides examples of potential crises and PR solutions.
This document provides an introduction to public relations and discusses how PR can be used to start conversations, build credibility, establish relationships, generate excitement, and build brands. It outlines common PR tools like news releases, media relations, content creation, video, awards, and social media. Case studies show how PR has helped organizations like a human resources firm, veterinary association, and realtors association improve community exposure, manage social media, launch blogs and podcasts, and secure media placements. The document also covers crisis PR, noting that advance planning is key and potential crises can include things like accidents, misconduct, and public accusations. It provides PR solutions like developing response policies, media training, and social media management.
Responding to Crisis: Assessing Situational Crisis Communication of the Costa...Tine Grarup
This document summarizes a case study of the crisis communication response to the Costa Concordia cruise ship disaster in January 2012. It finds that the response did not follow recommendations of situational crisis communication theory by providing contradictory messages. However, the corporate reputation of Costa Cruises survived. It emphasizes the importance of careful crisis preparation, having response structures and procedures in place, and designating an appropriate spokesperson to improve crisis outcomes and ensure corporate survival, especially in today's fast-paced media environment.
Crisis and online communications: Years of good reputation can be lost over a single incriminating video or post online. Learn ways to avoid he danger and when it happens how to effect damage control decisively.
Hijacking the news - Meningitis Now. South West Regional Group, 5 June 2015CharityComms
Richard Hudson, director of digital and marketing and Mark Hunt, head of communications, Meningitis Now
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis management plansIdentify first response stepsTactCruzIbarra161
Crisis management plans
Identify first response steps
Tactics used in crisis/
issue response
Timing and message
response
Module 5 Overview
This week we address what to do when the storm hits…as we explore how to engage – Give yourself freedom to adjust as needed to what comes your way…
1
Crisis Assessment
Who has keys to the office at 10 PM on Sunday night? Who has passwords to take down website photos, social media posts on Saturday night at Midnight? Do you have numbers for these contacts?
If this is in your Go-Bag you’re already way ahead of what’s coming.
Do you have numbers for these contacts? If this is in your Go-Bag you’re already way ahead of what’s coming. On questions to ask---
Who is in the control tower? What is out there already? What needs to be corrected? Who are hateholders? What are their first, last name, city …comb through social media …google alerts.
2
Crisis Trajectory
This is typically how crisis move….If general the worst heat of a crisis comes in the first 72 hours…after the first week things move from the ICU to rehab--- USUALLY1
3
Natural disasters
Protests
Suicides
Cyber-theft attacks
Sudden deaths leaving vacuum in leadership
Allegations- ‘left field’
Sudden facility closures
Twist in ruling, interpretation
Online smear campaigns
Innocent mistakes
Unexpected, Ambush Crises
Let’s take a quick refresh of the types of crises….
4
Potential
Filed lawsuits
Unhappy employee leaves
Firing of popular employee/executive
Announced investigations, audits
Mergers or acquisitions
Innocent mistakes (accounting errors)
RAINY DAYS
5
Entrenched
Other side has dominated the narrative for a sustained period of time.
You're on defense
Issue dominates online search results of entity's name
Causing continued business disruption, loss of influence
Requires sustained effort to change, re-establish better, accurate image
6
Stop credibility bleeding
Control and or participate in narrative via consistent messaging
Avoid further damage
Restore confidence
Reactive Overcoming
Objectives in Crisis PR
Imagine an accident on a busy highway. Police rush to the scene and cone off the area to protect the injured from oncoming traffic; paramedics arrive and move the injured ASAP…same is true in crisis work: Immediately find out if Comm Policy/Protocols in place. If so, may need to send gentle reminder of where inquirises should be directed. WHY is this Critical? If someone comments who is NOT in the ATC – not aware of the position it can make things explode. Imagine a manager at a Colorado office not knowing what or why the situation occurred at the company’s Nevada office begins to speculate or worse, take blame for whatever occurred. This not only compounds the crisis it now sets the company up for legal liability.
7
Crystal Rockwood () - error signs in saving this doc: Noto sans symbol something not transferring...
Crisis Assessment
Verify ...
The document provides information about how tools and media intelligence can help businesses prepare for and handle PR crises. It discusses what constitutes a PR crisis and gives examples. It also outlines 10 important steps businesses can take to prepare for catastrophes, including developing an emergency plan, finding early warning signs, setting up a notification system, and identifying key influencers. The document emphasizes the importance of monitoring social media, traditional media, keywords, phrases and sentiment to gauge when a business should operate as normal or go into crisis mode.
The document discusses the growth of tablets and wearable technology. It notes that tablet sales are expected to rise significantly between 2012 and 2017, though growth may slow as larger smartphones become more common. It also discusses the successful crowdfunding of the Pebble smartwatch through Kickstarter. The rest of the document focuses on best practices for crisis communication on social media, including having a dedicated response team, deciding communication roles and strategy in advance, being transparent, and focusing on reputation recovery.
TOPIC: A HOW TO approach to dealing with a crisis with Social Media. This is the third in a series of online trainings brought to you by The Wall Street Journal, Ogilvy and GoToWebinar. Asia Pacific director of Digital Influence Thomas Crampton moderated a presentation by Digital Influence Global Managing John Bell and Managing Director of the Global Public Affairs Practice Jamie Moeller.
RUN - DCM - Digital Crisis Management by Scott WilderEdelman Digital
See some practical ways to monitor for crisis’ on the web and for preparing and handling what could become your worst web nightmare.
Presentation by Scott Wilder
Rough House Media won the West London Business Awards. The document provides tips for crafting compelling pitches, press releases, and media strategies. It discusses highlighting the timeliness, relevance, uniqueness, and human interest of stories to engage audiences. Formatting guidelines recommend keeping releases to 2 pages or less with a clear font, third-person writing, and simple language.
What to do when the media comes knocking: Crisis Communication BasicsBrenda Jones
This document summarizes a presentation on crisis communication and media relations. It discusses the cycle of conflict and PR processes, what to say when dealing with the media during a crisis, how to communicate in a crisis, ethics in crisis communication, tips for working with reporters, and using social media for crisis communication. The presentation provides advice on being prepared, taking responsibility, communicating openly and honestly, and monitoring coverage.
The document provides a social media crisis management toolkit to help organizations effectively respond to crises on social media. It includes guidelines for establishing communication strategies, identifying the type and scale of crisis, determining response teams, and responding in a timely, transparent and authentic manner. The toolkit also provides tips for monitoring the situation after the initial response and understanding potential causes of crises such as negative press, current events, promotions, and technical issues. Case studies of various companies are included in the appendix.
Webinar: How to Handle a Social Media CrisisFalcon.io
Are you prepared to deal with a social media crisis? It’s every Social Media Manager’s worst nightmare, but it doesn’t have to be. Watch this webinar with our friends at the creative agency, Chandelier Creative, to learn how to predict and mitigate crises online.
Specifically, you’ll learn:
- How to develop a social media crisis management plan
- How to protect your brand before, during and after a crisis
- How other brands have successfully managed a social media crisis
Webinar: How to Handle a Social Media CrisisDino Kuckovic
Are you prepared to deal with a social media crisis? It’s every Social Media Manager’s worst nightmare, but it doesn’t have to be. Join us and our friends at the creative agency, Chandelier Creative, to learn how to predict and mitigate crises online. Specifically, you’ll learn:
- How to develop a social media crisis management plan
- How to protect your brand before, during and after a crisis
- How other brands have successfully managed a social media crisis
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...Carrot Communications
The document provides guidance on crisis monitoring and response for social media disasters. It stresses the importance of ongoing monitoring to spot potential issues early, having a plan and team in place to quickly respond, and reviewing the response afterward to improve future crisis management. Key steps include monitoring comments and sentiment, responding promptly and honestly to address concerns, and learning lessons to strengthen reputation.
This document provides an introduction to public relations and discusses how PR can be used to start conversations, build credibility, establish relationships, generate excitement, and build brands. It outlines common PR tools like news releases, media relations, content creation, video, awards, and social media. Case studies show how PR has helped organizations like a human resources firm, veterinary association, and realtors association improve community exposure, manage online presence and social media, and secure media placements. The document also covers crisis PR, noting that advance planning is key, and provides examples of potential crises and PR solutions.
This document provides an introduction to public relations and discusses how PR can be used to start conversations, build credibility, establish relationships, generate excitement, and build brands. It outlines common PR tools like news releases, media relations, content creation, video, awards, and social media. Case studies show how PR has helped organizations like a human resources firm, veterinary association, and realtors association improve community exposure, manage social media, launch blogs and podcasts, and secure media placements. The document also covers crisis PR, noting that advance planning is key and potential crises can include things like accidents, misconduct, and public accusations. It provides PR solutions like developing response policies, media training, and social media management.
Responding to Crisis: Assessing Situational Crisis Communication of the Costa...Tine Grarup
This document summarizes a case study of the crisis communication response to the Costa Concordia cruise ship disaster in January 2012. It finds that the response did not follow recommendations of situational crisis communication theory by providing contradictory messages. However, the corporate reputation of Costa Cruises survived. It emphasizes the importance of careful crisis preparation, having response structures and procedures in place, and designating an appropriate spokesperson to improve crisis outcomes and ensure corporate survival, especially in today's fast-paced media environment.
Crisis and online communications: Years of good reputation can be lost over a single incriminating video or post online. Learn ways to avoid he danger and when it happens how to effect damage control decisively.
Hijacking the news - Meningitis Now. South West Regional Group, 5 June 2015CharityComms
Richard Hudson, director of digital and marketing and Mark Hunt, head of communications, Meningitis Now
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis management plansIdentify first response stepsTactCruzIbarra161
Crisis management plans
Identify first response steps
Tactics used in crisis/
issue response
Timing and message
response
Module 5 Overview
This week we address what to do when the storm hits…as we explore how to engage – Give yourself freedom to adjust as needed to what comes your way…
1
Crisis Assessment
Who has keys to the office at 10 PM on Sunday night? Who has passwords to take down website photos, social media posts on Saturday night at Midnight? Do you have numbers for these contacts?
If this is in your Go-Bag you’re already way ahead of what’s coming.
Do you have numbers for these contacts? If this is in your Go-Bag you’re already way ahead of what’s coming. On questions to ask---
Who is in the control tower? What is out there already? What needs to be corrected? Who are hateholders? What are their first, last name, city …comb through social media …google alerts.
2
Crisis Trajectory
This is typically how crisis move….If general the worst heat of a crisis comes in the first 72 hours…after the first week things move from the ICU to rehab--- USUALLY1
3
Natural disasters
Protests
Suicides
Cyber-theft attacks
Sudden deaths leaving vacuum in leadership
Allegations- ‘left field’
Sudden facility closures
Twist in ruling, interpretation
Online smear campaigns
Innocent mistakes
Unexpected, Ambush Crises
Let’s take a quick refresh of the types of crises….
4
Potential
Filed lawsuits
Unhappy employee leaves
Firing of popular employee/executive
Announced investigations, audits
Mergers or acquisitions
Innocent mistakes (accounting errors)
RAINY DAYS
5
Entrenched
Other side has dominated the narrative for a sustained period of time.
You're on defense
Issue dominates online search results of entity's name
Causing continued business disruption, loss of influence
Requires sustained effort to change, re-establish better, accurate image
6
Stop credibility bleeding
Control and or participate in narrative via consistent messaging
Avoid further damage
Restore confidence
Reactive Overcoming
Objectives in Crisis PR
Imagine an accident on a busy highway. Police rush to the scene and cone off the area to protect the injured from oncoming traffic; paramedics arrive and move the injured ASAP…same is true in crisis work: Immediately find out if Comm Policy/Protocols in place. If so, may need to send gentle reminder of where inquirises should be directed. WHY is this Critical? If someone comments who is NOT in the ATC – not aware of the position it can make things explode. Imagine a manager at a Colorado office not knowing what or why the situation occurred at the company’s Nevada office begins to speculate or worse, take blame for whatever occurred. This not only compounds the crisis it now sets the company up for legal liability.
7
Crystal Rockwood () - error signs in saving this doc: Noto sans symbol something not transferring...
Crisis Assessment
Verify ...
The document provides information about how tools and media intelligence can help businesses prepare for and handle PR crises. It discusses what constitutes a PR crisis and gives examples. It also outlines 10 important steps businesses can take to prepare for catastrophes, including developing an emergency plan, finding early warning signs, setting up a notification system, and identifying key influencers. The document emphasizes the importance of monitoring social media, traditional media, keywords, phrases and sentiment to gauge when a business should operate as normal or go into crisis mode.
The document discusses the growth of tablets and wearable technology. It notes that tablet sales are expected to rise significantly between 2012 and 2017, though growth may slow as larger smartphones become more common. It also discusses the successful crowdfunding of the Pebble smartwatch through Kickstarter. The rest of the document focuses on best practices for crisis communication on social media, including having a dedicated response team, deciding communication roles and strategy in advance, being transparent, and focusing on reputation recovery.
TOPIC: A HOW TO approach to dealing with a crisis with Social Media. This is the third in a series of online trainings brought to you by The Wall Street Journal, Ogilvy and GoToWebinar. Asia Pacific director of Digital Influence Thomas Crampton moderated a presentation by Digital Influence Global Managing John Bell and Managing Director of the Global Public Affairs Practice Jamie Moeller.
RUN - DCM - Digital Crisis Management by Scott WilderEdelman Digital
See some practical ways to monitor for crisis’ on the web and for preparing and handling what could become your worst web nightmare.
Presentation by Scott Wilder
Rough House Media won the West London Business Awards. The document provides tips for crafting compelling pitches, press releases, and media strategies. It discusses highlighting the timeliness, relevance, uniqueness, and human interest of stories to engage audiences. Formatting guidelines recommend keeping releases to 2 pages or less with a clear font, third-person writing, and simple language.
Communicating effectively as a CEO requires building trust and reputation through communications. Appearance accounts for 55% of persuasiveness, voice 38%, and words only 7%. To communicate convincingly, leaders must demonstrate passion, pitch, pauses, pace, projection, and personality. It's important to use positive language like "do", "commit", and "can" rather than negative words. Proper preparation involves understanding your audience and addressing their feelings, motivations, prior knowledge, and potential questions. Leaders must consider their company's consistent messaging and stay true to character across all communications.
Rough House Media provides media relations, social media, and production services to help clients raise their profile, deliver key messages, and increase their influence. Their services include media training, crisis communications consulting, PR strategy development, video and podcast production. Their goal is to equip clients with the skills, tools, and confidence to navigate the media landscape and tell their stories in an engaging way.
Presentation given at the CharityComms Pr in the Digital Age conference on 26 February 2014, taking delegates through how Princess Alice Hospice in Esher approaching the PR and communications of a fundraising event
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
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With Regards
Gokila digital marketer
Coimbatore
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Protecting your reputation in a crisis irm webinar
1. KRisk.co
The Institute of Risk Management
Protecting your reputation in a crisis
22nd September 2014
Ann Wright, Rough House Media
www.roughhousemedia.co.uk
2.
3. KRisk.co
“A reputation once broken may possibly be repaired,
but the world will always keep their eyes on the spot
where the crack was.”
Joseph Hall
“It takes 20 years to build a reputation and five minutes
to ruin it.”
Warren Buffet
4. Does your company have a crisis communications plan?
KRisk.co
Question 1:
1. Yes
2. No
3. Don’t know
5. KRisk.co
Factors to consider:
o How valuable your reputation is to your business
o What would you do if criticism about you went viral
o Whether you could cope if you were besieged by the media
o How your chief executive would handle an aggressive interviewer
o When your company last assessed how it manages crisis communications
7. Mistakes Acts of God Staff sickness Angry employee
KRisk.co
Problems which might affect your reputation
8. KRisk.co
The impact of a damaged reputation
o Poor sales
o Diminished influence
o Job losses
o Ridicule
o Failure & Closure
9. KRisk.co
How a crisis escalates
o Word of mouth
o Newspapers, TV, radio (the media)
o Online & social media
10. KRisk.co
Be media savvy
1. Hungry for information
2. Instantaneous
3. Publishes speculation
4. Likes “victims”
5. Looks for new angles
11. KRisk.co
In a crisis:
1. Establish the facts
2. Know your key audiences & what they need to hear
3. Use different communications channels
4. Deliver key messages
5. Communicate frequently
6. CAC – Care, Action, Context
13. KRisk.co
Successful companies
Identify
what
might go
wrong in
advance
Have
procedures
to contain
difficult
situations
Have
prepared
key
messages
Have
trained
personnel
to handle
the media
15. KRisk.co
Stage one:
Crisis communications strategy
1. Audit existing emergency & crisis communications procedures
2. Brainstorm the issues specific to your business
3. Group risks into key categories
4. Prioritise the most damaging
5. Create communications action plans for these
16. KRisk.co
Crisis communications strategy Stage two:
1. Establish a chain of control
2. Create clear procedures & areas of responsibility
3. Refine current media and social media policies
4. Develop a communications manual for all staff
17. KRisk.co
Crisis communications strategy Stage three:
1. Devise your key messages & holding statements
2. Discover how to handle the demands of the media
3. Undergo rigorous practice interviews
18. KRisk.co
Essentials
1. A clear chain of command
2. Clear areas of responsibility
3. Clear lines of communication
4. Readily accessible contact details
5. Access to additional phone lines & PR support
19. KRisk.co
Question 2:
Does your company have a social media policy?
1. Yes
2. No
3. Don’t know
20. KRisk.co
The impact of social media
o Free
o Open access
o Instantaneous
o Forum for complaints
o Impossible to control – bad news goes viral
21. KRisk.co
Breaking news
o Citizen journalists
o News often breaks first on Twitter
o Journalists on Twitter
o Journalists and news outlets post
on Twitter
o Journalists monitor social media
22. KRisk.co
The benefits of social media in a crisis
o Vital communications channel
o Conveys information widely
o Immediate
o Under your control
23. KRisk.co
Using social media in a crisis
Monitor &
respond
Update
regularly
Stay
constructive
and factual
Quash
speculation
Co-ordinate
website &
social media
Be accurate
& approved
26. KRisk.co
Smart companies
o Have a robust crisis communications policy
o Have an integrated social media policy
o Prepare key messages in advance
o Monitor what is being said about you
o React quickly, factually, pro-actively & frequently
o Have trained key spokespeople in advance
27. 020 8332 6200
info@roughhouse.co.uk
roughhousemedia.co.uk
KRisk.co
Rough House Media
Training
Media training
Crisis communications
Presentation skills
Media relations
Press releases
Consultancy
Crisis strategy
Media strategy
Message development
Media relations
Social media
Production
Videos
Podcasts
Blogs
Articles
28. KRisk.co
The Institute of Risk Management next 2 Day Course on:
Course Title
Will take place on Dates in xxx
Trainer details / company
Please email the IRM Learning Team on training@theirm.org for further information
Thank you
Editor's Notes
First I’d like to ask a question: does your company have a crisis communications plan?
Crisis communications – which is essentially what needs to swing into action if you want to protect your reputation – is an art.
Successful companies don’t panic