In the master thesis ‘A Project for Valencia’ I observed the strategic spatial planning changes and a vast development of Valencian large urban projects in the last 20 years. Subsequently I estimated the effects of such processes in the current times of economy recession and real estate development stagnation and from my findings and observations I identified two main problems, which I have researched in my thesis:
- Unequal distribution of public gains from the large urban projects in Valencia.
- Emerging spatial problems of social vulnerability.
In order to cope with the mentioned main problems, I developed a strategy which reveals the possibilities of stimulating the stagnant real estate development and proposes intervention projects in order to capture the synergy of the existing and future large urban projects. In addition, these interventions improve the spatial conditions of socially vulnerable areas and directly benefit the locals and their living quality. Two key intervention projects were studied in more detail and a design proposal for them was proposed. This made it possible to open up a discussion of the actual development possibilities even in the times of the economic scarcity and real estate market stagnation. Participation and cooperation of the local public authorities, third party investors and local inhabitants was engaged towards the processes of urban growth.
1.960 euros ens ha furtat Espanya, el 2012, a cada ciutadà dels Països Catalans. Aquesta és la conclusió de la ponència “Els diners de la independència” presentada en la Jornada de Transició cap a la Independència que celebràrem a València el passat 31 de març. Enguany Espanya ens roba 26.800M€: 6.500 al País Valencià, 16.500 al Principat i 3.800 a les Illes. Són diners que cada territori aporta a l'estat espanyol i que no retornen ni via pressupostos autonòmics ni via inversions estatals en infraestructures. Paguem més del que rebem. Aquesta espoliació sols afecta els territoris de parla catalana, també ara territoris de paga catalana.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
In the master thesis ‘A Project for Valencia’ I observed the strategic spatial planning changes and a vast development of Valencian large urban projects in the last 20 years. Subsequently I estimated the effects of such processes in the current times of economy recession and real estate development stagnation and from my findings and observations I identified two main problems, which I have researched in my thesis:
- Unequal distribution of public gains from the large urban projects in Valencia.
- Emerging spatial problems of social vulnerability.
In order to cope with the mentioned main problems, I developed a strategy which reveals the possibilities of stimulating the stagnant real estate development and proposes intervention projects in order to capture the synergy of the existing and future large urban projects. In addition, these interventions improve the spatial conditions of socially vulnerable areas and directly benefit the locals and their living quality. Two key intervention projects were studied in more detail and a design proposal for them was proposed. This made it possible to open up a discussion of the actual development possibilities even in the times of the economic scarcity and real estate market stagnation. Participation and cooperation of the local public authorities, third party investors and local inhabitants was engaged towards the processes of urban growth.
1.960 euros ens ha furtat Espanya, el 2012, a cada ciutadà dels Països Catalans. Aquesta és la conclusió de la ponència “Els diners de la independència” presentada en la Jornada de Transició cap a la Independència que celebràrem a València el passat 31 de març. Enguany Espanya ens roba 26.800M€: 6.500 al País Valencià, 16.500 al Principat i 3.800 a les Illes. Són diners que cada territori aporta a l'estat espanyol i que no retornen ni via pressupostos autonòmics ni via inversions estatals en infraestructures. Paguem més del que rebem. Aquesta espoliació sols afecta els territoris de parla catalana, també ara territoris de paga catalana.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
1. PROPOSTA
D’ HORTA COMUNITÀRIA
AL BARRI DE MALILLA
(VALÈNCIA)
Cesc Silvestre
Projecte Final de Carrera
Llicenciatura en Ciències Ambientals
Juny 2013
3. 1. Introducció
Situació
Quatre Carreres: districte amb horta
Malilla: orígens d’horta, futur sense horta?
Àmbit d’estudi
Pla Parcial Malilla Nord
La crisi és l’oportunitat
Problema a l’àmbit d’estudi: paràlisi per la situació
econòmica actual
4. Situació. Quatre Carreres i Malilla
HORTA EN CORTS
FUTURA ZONA PROTEGIDA
(PAT L’HORTA)
1. Introducció
9. Paralització del desenvolupament
1. Introducció
del Pla General
1. Futur del Parc de Malilla, lligat al desenvolupament PGOU:
el parc (i la resta d’equipaments públics, com els col·legis)
es farà, quan es construïsquen les finques dels voltants
(Pla Parcial Malilla Nord)
2. Desenvolupament del Pla està paralitzat per la situació
financera actual: explosió bombolla immobiliària
3. ↓ preus dels habitatges (€/m2), ↓ beneficis de construcció
4. Sense construcció d’habitatges, no hi ha possibilitat de
construcció del Parc de Malilla
5. Quan hi haurà possibilitat de construcció de nous
habitatges?
11. Possibilitat de construcció
de nous habitatges
1. Introducció
↓ preus dels habitatges (€/m2), ↓ construcció
2.400 €
Malilla
Índex Fotocasa,
utilitzat per l’FMI
↓ 51%
1.166 €
12. Possibilitat de construcció
de nous habitatges
1. Introducció
↓ preus dels habitatges (€/m2), ↓ construcció
Estat
PV
↓40%
↓43%
VLC
Malilla
↓46%
↓ 51%
13. Possibilitat de construcció
de nous habitatges
1. Introducció
Mentre no es fa el Parc, l’espai es degrada
Problemes socials per les ocupacions
Contaminació per abocaments
Destrucció del paisatge de l’horta
Major cost de condicionament i adequació dels terrenys
per a la futura construcció del parc
Cal aturar la degradació, recuperant l’espai
14. 2. Objectius
Objectiu principal: dissenyar una proposta viable
per a un espai agrícola en degradació
Mantindre l’horta que ja existeix a Malilla
Recuperar l’horta, les cases i les infraestructures en
degradació
Dotar al barri d’una identitat positiva, en consonància
amb la identitat de la comarca (L’Horta)
Crear un punt de trobada per als veïns
Evitar la contaminació de l’entorn per abocaments
il·legals no controlats i pel tractament de residus per a
extraure metalls
15. 3. Anàlisi
Encaix normatiu, territorial i urbanístic
Lectura d’altres projectes semblants com a models
per al disseny de la proposta
Anàlisi del medi físic
Anàlisi socieconòmic
Anàlisi DAFO
16. 3. Anàlisi
Encaix normatiu, territorial i urbanístic
Lectura d’altres projectes semblants com a
models per al disseny de la proposta
Anàlisi del medi físic
Anàlisi socieconòmic
Anàlisi DAFO
17. 3. Anàlisi
Lectura d’altres projectes semblants com a
models per al disseny de la proposta
Antecedents històrics, sobretot a uns altres països
Referents més importants:
Valladolid: només horta comunitària (no és parc),
gestionat per la universitat, ajudat per l’ajuntament, 450
parcel·les
Benimaclet: impulsats pels veïns, inspiració per al
disseny d’un model de gestió
Sociòpolis: impulsat per l’Ajuntament de VLC,
pressupost de 2’5 milions, desenvolupament lligat a la
construcció d’habitatges al voltant
24. 3. Anàlisi
Lectura d’altres projectes semblants com a
models per al disseny de la proposta
Dades de la ciutat de València
Superfície verda
Zones verdes
(Jardí del Túria)
Superfície hortes
Zones horta
Hortes comunitàries
460 ha
5’64 m2/hab
(1’5 m2/hab)
1.600 ha
19’40 m2/hab
3
Llei superfície
zones verdes / hab
(800 ha)
10 m2/hab
Zones verdes + horta
25 m2/hab
25. 3. Anàlisi
Lectura d’altres projectes semblants com a
models per al disseny de la proposta
Antecedents històrics, sobretot a uns altres països
Clúster de cuina creativa: valor afegit dels productes
alimentaris locals aplicat al turisme per l’horta i la
gastronomia
Referents més importants:
Valladolid: només horta comunitària (no és parc),
gestionat per la universitat, ajudat per l’ajuntament, 450
parcel·les
Benimaclet: impulsats pels veïns, inspiració per al
disseny d’un model de gestió
Sociòpolis: impulsat per l’Ajuntament de VLC,
pressupost de 2’5 milions, desenvolupament lligat a la
construcció d’habitatges al voltant
26. 3. Anàlisi
Sociòpolis
Horta: 5 ha
285 parcel·les
60€/any
Aigua debades
Sèquia Favara
Per als veïns
del nou barri
(sense nous
veïns, no
funciona)
27. 3. Anàlisi
Encaix territorial i urbanístic
Lectura d’altres projectes semblants com a models
per al disseny de la proposta
Anàlisi del medi físic
Anàlisi socieconòmic
Anàlisi DAFO
28. 3. Anàlisi
Medi físic
Topografia
zona plana
Climatologia √
Sòl
↑ capacitat agrícola
Aigua de reg
infraestructura sèquies +
aqüífer a pocs metres
Contaminació atmosfèrica
al límit
Contaminació acústica
zona tranquila
Vegetació
existeix, però descuidada
Usos
augment dels camps abandonats
30. 3. Anàlisi
Encaix territorial i urbanístic
Lectura d’altres projectes semblants com a models
per al disseny de la proposta
Anàlisi del medi físic
Anàlisi socieconòmic
Estadístiques públiques
Enquesta (el·laboració pròpia)
Anàlisi DAFO
31. 3. Anàlisi
Anàlisi socieconòmic
Dades estadístiques públiques
Població Malilla: 22.233 habitants
Atur, més del 25%. Molts aturats del sector agrícola
Gent gran (+ de 65 anys), 15% de la població, en clar
augment. Però no és un barri envellit.
Immigrants, menys del 10%, en disminució. Ocupació de
les cases de l’espai estudiat, possible problema.
Associacions:
Associació de Veïns, la més activa, recolza la proposta
Altres associacions: 6 comisions falleres i Societat Musical Barri
de Malilla. Poc teixit associatiu, poca cohesió social
12 centres d’ensenyament (escoles infantils, col·legis i
un institut)
Nou hospital de La Fe. Al futur, hospital privat i centre de
salut a prop
32. Anàlisi socieconòmic
Enquesta
3. Anàlisi
El·laboració pròpia
Part de caracterització social
Part de qüestionari, amb preguntes sobre
disseny
model de gestió
genèriques: necessitats, acceptació, participació, etc.
Formes de passar l’enquesta
internet
entrega en mà dels qüestionaris
a peu de carrer
Mostra: 43 persones
34. 3. Anàlisi
Encaix territorial i urbanístic
Lectura d’altres projectes semblants com a models
per al disseny de la proposta
Anàlisi del medi físic
Anàlisi socieconòmic
Anàlisi DAFO
35. 3. Anàlisi
Anàlisi DAFO
Intern
+
Extern
Pocs recursos econòmics
Degradació avançada
Calor durant l’estiu
Precipitacions irregulars
Antics propietaris, poca
relació
Ocupació de les cases
No PAT L’Horta
Continuació del mateix
model econòmic
Moviment associatiu feble
Canvi climàtic
Sòl de propietat pública
Superfície molt extensa
Horta encara en ús
Alta capacitat agrológica
Disponibilitat d’aigua
Paralització de la construcció
Naixement de propostes
semblants
Horta propera a la població
Debilitats
Amenaces
Fortaleses Oportunitats
37. 4. Avaluació d’alternatives
Proposta de
les diferents alternatives
Alternativa 0: no fer res
Alternativa 1: 2 - 3 hectàrees (part nord del futur
Parc de Malilla)
Alternativa 2: 7 – 9 hectàrees (futur Parc de Malilla)
Alternativa 3: 26 hectàrees (tota l’horta al nord del
Bulevard Sud)
Alternativa 4: 60 hectàrees (tota l’horta del barri de
Malilla)
descartada, massa gran
A0, A1,
anàlisi multicriteri
A2, A3
38. Anàlisi multicriteri
mètode Electre. Criteris
4. Avaluació d’alternatives
I. Propietat
10
XI. Ecologia
8
II. Classificació
8
XI.a. Plaguicides
1
III. Superfície
10
XI.b. Llavors
1
IV. Institucions
6
XI.c. Aigua
2
V. Aigua
2
XI.d. Terra
1
VI. Autonomia
2
XI.e. Compost
1
VII. Antics propietaris
4
XI.f. Contaminació
2
VIII. Espais comuns
6
IX. Xarxa horts urbans
2
X. Creació ocupació
10
X.a. Fixa
2
X.b. Temporal
1
X.c. Aturats
6
X.d. Indirecta
1
Suma pesos
60
39. 4. Avaluació d’alternatives
Anàlisi multicriteri
mètode Electre. Criteris
Exemple de càlcul: criteri III. Superfície
Dades directes
Homogeneització
Criteri
Alternativa
A1
A2
A3
0
III
A0
2
7
26
Alternativa
Operació
A0
A1
A2
A3
Valors originals (VO)
0
2
7
26
Translació (T = VO – Vm)
0
2
7
26
Homotècia (H = T/VM x 100)
0
7’7
27
100
Funció de transformació (+)
0
7’7
27
100
40. 4. Avaluació d’alternatives
Anàlisi multicriteri
mètode Electre
Alternativa
Alternativa
A0
A1
A2
A3
A0
X
0’37/1
0’2/1
0’2/1
A1
0’97/0
X
0’55/1
0’52/1
A2
0’97/0’75
0’93/0’5
X
0’57/1
A3
0’8/1
0’67/1
0’6/1
X
Matriu conjunta de concordances (IC) i discordances (ID): (IC/ID)
Protocol pel qual es comparen similituds i diferències entre
diferents alternatives, ajudant a escollir-ne una
Amb aquesta matriu, es proposen uns llindars per a acabar
l’anàlisi fent l’elecció de l’alternativa
Índex de concordances (IC) més alt possible
Índex de discordances (ID) més baix possible
41. 4. Avaluació d’alternatives
Anàlisi multicriteri
mètode Electre. Elecció de l’alternativa
Grafs de nusos i preferències
Llindar (IC/ID/s)=(0’8/0’8/1)
A0
A1
Llindar
Nus
0’9/0’4/1
A2
A3
A1, A2 i A3
0’8/0’8/1
A2 i A3
A2 i A3 són les alternatives a escollir, però per
pressupost, que seria un criteri per damunt de la
resta de criteris, s’escull l’Alternativa 2
43. 5. Desenvolupament de la proposta
Compliment ROGTU
Disseny
Model de gestió
Capítols de la proposta
Valoració econòmica
44. 5. Desenvolupament de la proposta
Compliment ROGTU
PGOU: la majoria de l’espai és zona verda, per
això la proposta s’ha de dissenyar per a que siga
considerada zona verda
Requisits per a ser considerada zona verda (parc)
segons el reglament urbanístic
proposta
Mínim 2’5 hectàrees
9 hectàrees
Mínim 150 metres d’ample
més de 200 m a la part
més estreta
Vegetació a més del 50% de la superfície √
1 àrea de joc o esportiva cada 20.000 m2 (mínim 4 per a
les 9 ha.)
7 àrees de joc o esportives
45. Disseny
Parcel·les horta lloguer:
521 parcel·les
50 – 55 m2 de parcel·la
60€ / any (en general)
prorrogable cada any
per a escoles,
associacions i
altres, més espai
5. Desenvolupament de la proposta
46. 5. Desenvolupament de la proposta
Disseny
Horta per a aturats
espais d’ 1 – 2 fanecades
cedides per a aturats que vulguen treballar d’agricultors
total: 13 hortes per a 13 aturats
Altres:
jardineria també responsabilitat, en part, dels usuaris
cursos, activitats, jornades, conferències, exposicions,
mostres, etc.
47. 5. Desenvolupament de la proposta
Model de gestió
Reglament d’ús
Informació bàsica: horari, mida parcel·les i qüestions generals
Normes d’ús referents a les parcel·les i als cultius
Normes per als camins i instal·lacions comunes
Normes per al compostatge i el tractament de residus
Criteris d’admissió: condicions personals requerides per
poder optar a una parcel·la d’horta, baremant per punts per
beneficiar uns grups socials per sobre d’uns altres
Gestora lligada a les associacions del barri, formada
pels propis usuaris, el més democràtica possible.
Coordinador a sou de l’Ajuntament, organitzador del dia a
dia de l’horta comunitària
48. 5. Desenvolupament de la proposta
Capítols de la proposta
Residus ja existents i residus creats en l’obra
Moviments de terres, condicionament del terreny
Accessos i vies de comunicació
Mobiliari urbà i edificacions, per poder considerar
l’espai com a parc
Aigua de reg
Material i activitats
Plantes ja existents i proposta de plantacions
Estan redactats en detall i amb un cost associat
49. 5. Desenvolupament de la proposta
Valoració econòmica
Despeses:
Residus, moviment de terres i reg: 36.300€
Accessos i mobiliari urbà: 247.900€ (uns 200.000€ de
zones de joc i esportives)
Material i activitats: 73.100€ inicials + 27.000€ anuals
Total inversió inicial (mínim): 360.000€
Sous: 54.000€ anuals
Ingressos:
60€/any·parcel·la x 500 parcel·les = 30.000€/any
51. 6. Conclusions
Proposta temporal, de transició entre la situació
de paràlisi i degradació actual a la situació de
represa de la construcció del futur, quan es puga
fer el Parc de Malilla (aprox 15 anys)
Proposta adaptable a les circumstàncies futures
Consecució dels objectius:
Es manté l’horta i es recupera aquest espai per al barri,
incloent cases i infraestructures
El barri recupera també part de la identitat, creant un
punt de trobada per als veïns, facilitant l’acollida del
futur Parc de Malilla
Donant-li vida a l’espai, s’evita la seua contaminació
52. 6. Conclusions
Efectes indirectes positius
Augmenten les zones verdes (+ 4 m2/hab)
Creació d’activitats d’oci i de formació
Creació de llocs de treball amb una inversió
relativament xicoteta
Ajuda alimentària per als més necessitats, a més a
més, d’una manera sana (productes ecològics)
Responsabilització dels veïns en la cura del seu entorn
Es possibilita la participació d’associacions, comerços
(de restauració sobretot), institucions sanitàries,
educatives, etc.
54. Ja fet
7. Passos a seguir
Redacció de la proposta assessorat per professors
d’urbanisme de la Universitat Politècnica de València (UPV)
Presentació de la proposta...
com a projecte final de carrera (llicenciatura en ciències
ambientals) a la UPV
a la junta directiva de l’associació de veïns de Malilla
a la regidora de parcs i jardins
als grups municipals de l’Ajuntament de València: PP,
Compromís, PSOE i EUPV
a Per L’Horta (associació en defensa de l’horta)
a l’associació de veïns de Benimaclet, que gestiona un
projecte semblant
al Consell Agrari Municipal de València
55. 7. Passos a seguir
No fet,
pendent
Presentació de la proposta...
als llauradors que encara continuen llaurant els seus
terrenys en expropiació
als col•legis, escoles i institut de Malilla
a ONGs de discapacitats
a sindicats agraris: La Unió i AVA
a la Junta Municipal de Districte de Russafa
a la Diputació de València
a la Generalitat Valenciana, a les conselleries
corresponents
amb una pàgina de facebook on la gent puga apuntar-s’hi i
participar
56. 7. Passos a seguir
No fet,
pendent
Mocions presentades a l’Ajuntament de València demanant...
informació sobre el procés d’expropiació dels terrenys
el canvi de qualificació de les sèquies que passen per
Malilla, perquè puguen continuar utilitzant-se (al Servei del
Cicle Integral de l’Aigua)
la neteja de tota l’horta
la neteja de les cases que hi ha a l’horta
l’habilitació d’una o més de les cases per a la gestora de
l’horta comunitària i l’associació de veïns
A banda, caldran fer actes de tot tipus per anar
promocionant la proposta