SlideShare a Scribd company logo
By: Melissa Corretjer
Overview
 For this project I will help Ester Venouziou & Billie Jo
Grassinger find an effective way to gain a greater public
awareness to their community shops with a small
budget.
The opportunity
Knowledge
I. Marketing Skills
II. Experience in writing up formal reports
Networking
I. Gain communication skills
II. Gain new contacts/business help
Audience Analysis
The audience analysis for this project is first and
foremost the owners of Localshops1 Ester Venouziou &
Billie Jo Grassinger. Ester and Billie Jo expect to gain an
increase in awareness and an easy efficient way for
consumers to find what they are specifically looking
for.
Stakeholders
1. Owners
Ester Venouziou & Billie Jo Grassinger
2. Nick Dicahrio
3. Competiton ( other small business owners)
References
Barbara Shwom, L. G. (2014). Business Communication
Polishing your professional presence. New Jersey:
Pearson.
Stakeholder Mapping. (2011, November). Retrieved from
BSR.org:
http://www.bsr.org/reports/BSR_Stakeholder_engage
ment_Stakeholder_Mapping.final.pdf
"LocalShops1.com." LocalShops1.com. N.p., 2013. Web. 12
Apr. 2014. <http://www.localshops1.com/>.
Slide share Link

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Proposal to market localshop1 shops

  • 2. Overview  For this project I will help Ester Venouziou & Billie Jo Grassinger find an effective way to gain a greater public awareness to their community shops with a small budget.
  • 3. The opportunity Knowledge I. Marketing Skills II. Experience in writing up formal reports Networking I. Gain communication skills II. Gain new contacts/business help
  • 4. Audience Analysis The audience analysis for this project is first and foremost the owners of Localshops1 Ester Venouziou & Billie Jo Grassinger. Ester and Billie Jo expect to gain an increase in awareness and an easy efficient way for consumers to find what they are specifically looking for.
  • 5. Stakeholders 1. Owners Ester Venouziou & Billie Jo Grassinger 2. Nick Dicahrio 3. Competiton ( other small business owners)
  • 6. References Barbara Shwom, L. G. (2014). Business Communication Polishing your professional presence. New Jersey: Pearson. Stakeholder Mapping. (2011, November). Retrieved from BSR.org: http://www.bsr.org/reports/BSR_Stakeholder_engage ment_Stakeholder_Mapping.final.pdf "LocalShops1.com." LocalShops1.com. N.p., 2013. Web. 12 Apr. 2014. <http://www.localshops1.com/>.