2. Overview
For this project I will help Ester Venouziou & Billie Jo
Grassinger find an effective way to gain a greater public
awareness to their community shops with a small
budget.
3. The opportunity
Knowledge
I. Marketing Skills
II. Experience in writing up formal reports
Networking
I. Gain communication skills
II. Gain new contacts/business help
4. Audience Analysis
The audience analysis for this project is first and
foremost the owners of Localshops1 Ester Venouziou &
Billie Jo Grassinger. Ester and Billie Jo expect to gain an
increase in awareness and an easy efficient way for
consumers to find what they are specifically looking
for.
6. References
Barbara Shwom, L. G. (2014). Business Communication
Polishing your professional presence. New Jersey:
Pearson.
Stakeholder Mapping. (2011, November). Retrieved from
BSR.org:
http://www.bsr.org/reports/BSR_Stakeholder_engage
ment_Stakeholder_Mapping.final.pdf
"LocalShops1.com." LocalShops1.com. N.p., 2013. Web. 12
Apr. 2014. <http://www.localshops1.com/>.
