The document outlines 6 techniques of propaganda used during World War I by the Committee on Public Information (CPI) including name calling, stacking the deck, bandwagon, transfer, plain folks, and glittering generalities. It also lists 6 goals of the CPI, which were to raise money, recruit more soldiers and factory workers, turn public sentiment against Germans through fear and hatred, conserve food, and identify pro-German citizens. The CPI utilized Hollywood celebrities like Rita Hayworth to promote their propaganda messages to the American public.