Promotions strategy of vodafone india

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This document outlines Taruna Choudhury's promotions strategy and provides a breakdown of promotions from 2015 to 2010 for their company. It also lists promotions from 2014 to 2011 for their main competitor, Airtel. The strategy aims to increase market share and customer base through various promotional campaigns over recent years.

PROMOTIONS STRATEGY
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Taruna Choudhury
PGP30399

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

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