Prepared for CAP 105 with professor Dino Baskovic. Hypothetical situation for event planning. Shows my experience with Microsoft Office tools.

1. LSU Dinner Dance Promo Plan Karina Ibarra ibarrak@mail.gvsu.edu
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Promotional Plan
Latino Student Union
Dinner Dance: Carnaval
October 24, 2015
Karina Ibarra
Phone: (231)736-3085
ibarrak@mail.gvsu.edu

2. LSU Dinner Dance Promo Plan Karina Ibarra ibarrak@mail.gvsu.edu
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Summary
 Hosted by Latino StudentUnion
 Theme: Carnaval
 Saturday, October 24, 2015
 Grand Valley State University- Allendale
Campus
o Grand River Room
o 8:00 pm- 12:00 am
 To inform the attendingstudent body about a
Latin culturetradition. Will focus on the history
of carnival in certain cities, and the traditions
that come with this celebration.
 Budget: $3,000
o Catering: $1,800
 https://www.gvsu.edu/cms3/assets/E3E
50BDE-D774-B345-
63B6C8BBA6D12CCF/studentmenuwe
b.pdf
o Décor: $300
o Marketing: $400
 http://gvsu.edu/promotions/pricing-
1.htm
o Entertainment:$500
 https://www.gigmasters.com/dj/premier
events23
 Approximate attendance: 250

3. LSU Dinner Dance Promo Plan Karina Ibarra ibarrak@mail.gvsu.edu
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With the support of The Office of Student Life, we
will plan a great event to inform students about a
Latin celebration. This event will be LIB 100
approved.

4. LSU Dinner Dance Promo Plan Karina Ibarra ibarrak@mail.gvsu.edu
4
Objective
The purposeof this event is to bring attentionto
Latino Student Union’s presence on Grand Valley’s
Campus. It will attract new members with the
vibrancy of color, music, and food that will be
served. Also, the unity, diversity, and inclusivity of
Latino studentswith the rest of the student body will
also attract new members and help the organization
to become a sort of alliance between Latino students,
and studentsof other cultures.
Target Audiences
This event is targeted towards the following
audiences:
 Latino(a) Students
 Multicultural Greek Panel
 Spanish Club
 InternationalStudents
 Culturalinterest/ credit seeking students
(LIB 100)

5. LSU Dinner Dance Promo Plan Karina Ibarra ibarrak@mail.gvsu.edu
5
Promotional Ideas
Estimated Marketing Budget: $400
Non-Traditional
 Chalking
 Whiteboarding
 Class invitation
 Social Media
 Digital/ blog posts
 OMA promotion
As general members of Latino Student Union, it is
our responsibility to promotethe event as much as we
can, by word of mouth.
Traditional
 Pluggers
 Posters
 Banners
 Video Ad