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Holistic SEO - WordCamp NL 2015

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As search evolves and happens in more and more places, your SEO strategy needs to evolve and become more integrated. This presentation on Holistic SEO shows why and how.

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Holistic SEO - WordCamp NL 2015

  1. 1. H O L I S T I C S E O WO R D C A M P N L 2 0 1 5
  2. 2. S E O I S C H A N G I N G
  3. 3. S PA M M I N G N O LO N G E R WO R K S
  4. 4. R A N K I N G I S N O LO N G E R E A S Y
  5. 5. W E B S I T E S A R E B E CO M I N G B E T T E R
  6. 6. S P E E D I S E X P E C T E D
  7. 7. A S I S G O O D D E S I G N
  8. 8. S O W H AT M A K E S YO U U N I Q U E ?
  9. 9. A N E W H O U S E S TA R T S W I T H A G O O D F O U N DAT I O N
  10. 10. A B R O K E N F O U N DAT I O N C A U S E S I S S U E S
  11. 11. AC T U A L LY … I T S TA R T S W I T H A B LU E P R I N T
  12. 12. W H AT I S YO U R P R O D U C T ?
  13. 13. W H AT ’ S T H E G OA L O F YO U R S I T E ?
  14. 14. H OW TO D O K E Y WO R D R E S E A R C H
  15. 15. W H AT S H O U L D YO U B E F O U N D F O R
  16. 16. H OW TO S T R U C T U R E YO U R S I T E
  17. 17. H OW TO C R E AT E G O O D U X
  18. 18. E XC E L L E N C E I S E X P E C T E D
  19. 19. I T ’ S H OW YO U T E L L I T.
  20. 20. I T ’ S W H E R E YO U T E L L I T.
  21. 21. I T ’ S W H E R E YO U T E L L I T. Facebook “f” Logo CMYK / .eps Facebook “f” Logo CMYK / .eps
  22. 22. S E A R C H I S E V E R Y W H E R E
  23. 23. YO U R M A R K E T I N G N E E D S YO U
  24. 24. YO U R M A R K E T I N G N E E D S A B R A N D
  25. 25. T H E K E Y W O R D I S I N T E G R AT I O N
  26. 26. T H E K E Y W O R D I S H O L I S T I C
  27. 27. https://yoast.com/ @yoast facebook.com/yoast youtube.com/yoast

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