This document describes catchment management support services including guidance on developing catchment plans, project management and delivery of catchment plans, and delivery of agreed work plans. It lists activities like farm visits, events, surveys and assessments. Example projects are described including catchment evaluations, an outsourced catchment management project, a project understanding metaldehyde impacts, and a project developing farmer attitudes towards pollution. The company offers a comprehensive catchment management package including characterization, engagement, on-farm delivery and reporting.

1. Catchment management support
services and activities
What we do...
o
A Company
Guidance and
recommendations to
support you in designing a
delivery plan, including
preliminary work to
identify the key
characteristics of the
catchment, engagement
activities, behaviour and
attitude assessments,
delivery requirements and
communication options.
Project management and
delivery of full catchment
plans including
preliminary work
(catchment walkovers,
characterisation reports,
etc), engagement,
technical events and farm
visits and supporting work
(newsletters, surveys, etc).
Delivery of an agreed
work plan, including
engagement work,
technical events and visits,
and communication
activities.
All work tailored to meet
your needs
Activities Visits Events Outcomes
• Engagement meetings
and events
• Attitude and behaviour
studies
• Walkovers
• Characterisation reports
• Surveys
• Assessments
• Communication and
promotion activities
• Intensive farm support
• Benchmarking
• Monitoring visits
• Farm infrastructure
guidance
• Nutrient management
planning
• Pesticide handling, storage
and application advice
• Bio-bed, bio-filter and
pesticide disposal advice
• Machinery calibration
• Farm waste
management planning
• Soil husbandry advice
• Water management advice
• Whole farm assessments
• Water auditing,
management and
sources advice
• Soil, water and manure
sampling and analysis
• Farmer discussion
groups
• Stakeholder meetings
• Focus farm events
• Technical training events
• Study tours
• Demonstration events
• Best practice events
• Better engagement with
farmers, land managers
and farm advisers on
diffuse water pollution
from agriculture
• Greater understanding
of farmer and land
manager concerns
about diffuse water
pollution from
agriculture
• Improved
communication and
promotion of client
objectives
• Improved farm
management
Advice Management Delivery Bespoke
environment

2. Catchment
evaluation and
engagement
Two diffuse water
pollution from agriculture
assessments were
delivered for the public
sector.
Catchment characterisation,
walkovers and detailed
desk-based research and
data analysis were
undertaken to complete
these projects.
An engagement project
was designed and
delivered to support the
involvement of farmers
and land managers in the
delivery of this work.
As a result, technical
visits were provided on
35 farms and a final
report was prepared
using FARMSCOPER.
Catchment
management
An outsourced catchment
project including co-
ordination and delivery
management was provided
for a government
organisation.
This included engagement
work, technical farm
visits and events, and
communications work.
Catchment co-ordination
was provided for
22 months.
During this time, three
newsletters were
produced, 140 visits were
completed and 12 events
were delivered or
attended.
Reducing the
impact of
diffuse
pollution on
priority
catchments
Delivery of a tailored
project for a water
company to understand
the use of metaldehyde
within priority catchments
and why it was having an
increasing impact on
water quality.
Desk-based research and
data analysis were
completed to guide
delivery in the target
catchments.
Thirty technical visits on
pesticide and nutrient
management planning
were delivered, and a
summary report
produced.
Farmer
behaviour
and attitudes
towards
diffuse water
pollution
A qualitative project for a
water company to
develop a baseline of
opinions and behaviours
towards diffuse water
pollution from
agriculture.
Engagement meetings
were held in target
catchments to support
farmer involvement.
Interviews with 28 farmers
and land managers were
completed.
A report prepared based
on the findings of this
work to guide the
company’s future plans.
Promar’s bespoke catchment
management package
Promar is in a unique position to offer a comprehensive package to support work with
farmers and land managers. Improving water quality by engaging farmers and land
managers to address diffuse water pollution from agriculture is at the heart of
what we do. Recent projects have included characterisation and evaluation,
behaviour and attitude assessment, engagement work,
on-farm delivery, and reporting and promotion.
Our clients include: Thames Water • United Utilities • Severn Trent Water • Natural
England • Catchment Sensitive Farming • Livestock North West • DairyCo • WRAP
University of Reading • Environment Agency • Realza Capital • Aberystwyth University
For further information contact:
promar.environment@genusplc.com or call: 01270 616 800
Farming • Food & Drink • Environment • Public sector • Trade associations and levy boards • Private agri business
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