Prolific offers an online research platform that connects researchers with over 100,000 verified participants, utilizing advanced tools and techniques to ensure high-quality data collection. The company has experienced significant growth, achieving £9.8 million in revenue for 2022 with a strong retention rate among academic institutions and expanding into non-academic sectors. Prolific differentiates itself through dedicated platform features, participant experience, and customized audience segmentation.

1. We make it easy
to run high
quality research
online
www.prolific.co

2. THE PROBLEM
Running research online
to obtain high quality
data is challenging
Low participant
experience
Poor infrastructure
and tools
Low participant
experience leading to
low quality data
Infrastructure and tools for
researchers are hard to use
exacerbating this problem

3. OUR SOLUTION
We deliver the most
trusted participants to
researchers
Through fair incentives, advanced ID screening, machine
learning and behavioural checks, leading to high quality
results.
Trusted Participant
Pool
100,000+ active and
verified participants
Prolific’s Research
Platform
Integrations with 1000’s
of research platforms
High Quality
Data
Empirically superior to
other platforms

4. Bootstrapped to >£950k
monthly revenue*
£9.8m (~£40m GMV)**
Revenue 2022
7x
Growth since YC S19
25%
Take rate (Rev/GMV)
*December 2022
** +£4m in deferred revenue

5. Supported by a mission-driven team of 90+
Phelim Bradley, Ph.D.
CEO & Co-Founder
Jim Moodie
COO
Jess Fiander
VP, Finance
Matt Tuplin
VP, Engineering
Sara Saab
VP, Product
Enrico D’Angelo
Board of Directors
Badr Khan
Advisor
David Rothschild, Ph.D.
Advisor
Board & Advisors
Management
Wahida Samie
VP, People &
Ops

6. Strong product market
fit
86% 3 year retention
Of academic institutions. 100% for Ivy League &
Russell Group.
30% 2 year retention across individual
researchers
(AirBnB 37%, Expedia/Booking holdings etc av
c.21%)
A pattern of revenue expansion
1.4x yoy revenue growth within institutions

7. Competition/Differentiation
Dedicated
platforms e.g.
Remotasks ->
Scale.com
High Data
Quality
✅ ❌ ❌ ✅
Excellent
Participant
Experience
✅ ❌ ❌ ❌
Control /
customisation
✅ ✅ ❌ ❌
Audience
segmentation
✅ ❌ ✅ ❌
Multipart
/tracker studies
✅ ✅ ❌ ❌

8. Trusted by 30,000+ researchers from
world class institutions
Academic
Corporate
Other
red

9. Land and expand customer pattern
Top Institutions Total Revenue

10. Rapid growth in
non-academic verticals
4X YoY Growth Dec 22
£170,000 corporate revenue Dec 22 driven by
growth in AI Training
Use cases in multiple billion $ markets
AI Training, Industry Research, User/Product
testing
Second growth curve
non-academic revenue ~15% of total Q4 22,
2X Q4 21

11. Raising to
accelerate
growth
Sales & Marketing
activity
(only 10% of
revenue in 2022)
Building a US
presence
~50% of revenue &
one of our fastest
growing territories
Enterprise
expansion
Infra requirements
Privacy & security
Scaling Sales & CS
Deepening of our
product moats /
network effects
Expansion of team
accounts and API
integrations
AI Research R&D
Specialised
Participants
Exclusive
participants
Annotation
integrations
Expanding our
participant
diversity
Particular to
specialised, higher
value segments

12. www.prolific.co