- Project CAIRO aimed to develop an enterprise information portal (EIP) for Carlson Wagonlit Travel to provide a common framework for e-commerce and client communication processes.
- A gap analysis found that purchasing an off-the-shelf solution would not meet Carlson Wagonlit's needs due to time constraints and the need for a customized portal. It was decided to build the portal internally.
- Key stakeholders from various Carlson Wagonlit departments provided input to define requirements. The sales and marketing department hoped the portal could help acquire new customers by providing a strategic advantage over competitors.
A PLM Accelerator for Socio-Interactive Automotive Product DevelopmentCognizant
For automakers to feed social sentiment insights into their existing product lifecycle management (PLM) systems and create a streamlined product requirement, ideation and design process —we offer a social PLM accelerator called product user likes and systems engineering(PULSE). We contend the PLM system should be retrofitted to accommodate socio-interactive product development.
Zijun Lian-Current Status & Future Trends of Vertical SaaS Software CompanyZijun Lian (Harry)
This document discusses the rise of vertical SaaS software companies that focus on specific industries, as opposed to horizontal SaaS companies that provide broad, cross-industry solutions. Vertical SaaS has grown into a notable market share as it provides tailored solutions that meet the unique needs of industries like transportation, energy, manufacturing, healthcare, and hospitality. Vertical SaaS companies have lower costs than horizontal companies due to targeting smaller, more homogeneous markets, facing less competition, and being able to differentiate their products more effectively for specific industry needs.
Cost Effective Reach In Market Car Buyers By Value ClickRalph Paglia
This document summarizes research on using online advertising networks as an alternative to advertising directly on automotive information sites to reach in-market auto buyers. It presents data from five auto advertising campaigns that showed networks can deliver cost-effective results by starting broadly and optimizing over time. Key findings include:
- The majority of auto site visitors are not ready to purchase within 3 months, and in-market buyers spend less than 1% of online time on these sites.
- Campaigns that optimized placements based on performance outperformed those targeting only automotive categories.
- Categories assumed to reach car buyers, like automotive sites, often underperformed while unexpected categories like careers and money/finance performed best.
This document summarizes research on using online advertising networks as an alternative to advertising directly on automotive information sites to reach in-market auto buyers. It presents data from five auto advertising campaigns that showed networks can deliver auto buyers cost-effectively by starting with a broad network and optimizing over time based on performance. Specifically, the document finds that assumed top-performing categories like automotive sites are not always best and optimization outperforms targeting only likely sites. Regional campaign data revealed unexpected high-performing categories beyond automotive like careers, dating, and money/finance.
This document summarizes research on using online advertising networks as an alternative to advertising directly on automotive information sites to reach in-market auto buyers. It presents data from five auto advertising campaigns that showed networks can deliver cost-effective results by starting broadly and optimizing over time. Key findings include:
- The majority of auto site visitors are not ready to purchase within 3 months, and in-market buyers spend less than 1% of online time on these sites.
- Campaigns that optimized placements based on performance outperformed those targeting only automotive categories.
- Categories assumed to reach car buyers, like automotive sites, often underperformed while unexpected categories like careers and money/finance performed best.
This document discusses criteria for evaluating car-sharing systems, providing tips to distinguish effective systems. It outlines key issues like lack of competition and innovation in the UK market. The author provides an evaluation checklist and tips, such as closed systems being more successful and reformatting public systems to function like closed ones. The goal is to help purchasers understand what features a good car-sharing system requires and ensure they receive value for their investment.
Existing mobile marketing faces several challenges, including difficulty capturing user intent, lack of differentiated search and discovery experiences, and fragmented user experiences across mobile apps. Next-generation mobile marketing solutions are needed to more effectively connect brands with consumers by leveraging predictive targeting based on user intent. Xploree is an innovative search and discovery platform that aims to address these challenges through its unique capabilities like intent-driven in-app marketing to drive app discovery and re-engagement.
Christy Belden, VP of Media + Marketing, discusses what you need to know about digital advertising for your business, including ad targeting, ad networks vs. direct publisher, statistics around digital advertising, current trends and best practices.
A PLM Accelerator for Socio-Interactive Automotive Product DevelopmentCognizant
For automakers to feed social sentiment insights into their existing product lifecycle management (PLM) systems and create a streamlined product requirement, ideation and design process —we offer a social PLM accelerator called product user likes and systems engineering(PULSE). We contend the PLM system should be retrofitted to accommodate socio-interactive product development.
Zijun Lian-Current Status & Future Trends of Vertical SaaS Software CompanyZijun Lian (Harry)
This document discusses the rise of vertical SaaS software companies that focus on specific industries, as opposed to horizontal SaaS companies that provide broad, cross-industry solutions. Vertical SaaS has grown into a notable market share as it provides tailored solutions that meet the unique needs of industries like transportation, energy, manufacturing, healthcare, and hospitality. Vertical SaaS companies have lower costs than horizontal companies due to targeting smaller, more homogeneous markets, facing less competition, and being able to differentiate their products more effectively for specific industry needs.
Cost Effective Reach In Market Car Buyers By Value ClickRalph Paglia
This document summarizes research on using online advertising networks as an alternative to advertising directly on automotive information sites to reach in-market auto buyers. It presents data from five auto advertising campaigns that showed networks can deliver cost-effective results by starting broadly and optimizing over time. Key findings include:
- The majority of auto site visitors are not ready to purchase within 3 months, and in-market buyers spend less than 1% of online time on these sites.
- Campaigns that optimized placements based on performance outperformed those targeting only automotive categories.
- Categories assumed to reach car buyers, like automotive sites, often underperformed while unexpected categories like careers and money/finance performed best.
This document summarizes research on using online advertising networks as an alternative to advertising directly on automotive information sites to reach in-market auto buyers. It presents data from five auto advertising campaigns that showed networks can deliver auto buyers cost-effectively by starting with a broad network and optimizing over time based on performance. Specifically, the document finds that assumed top-performing categories like automotive sites are not always best and optimization outperforms targeting only likely sites. Regional campaign data revealed unexpected high-performing categories beyond automotive like careers, dating, and money/finance.
This document summarizes research on using online advertising networks as an alternative to advertising directly on automotive information sites to reach in-market auto buyers. It presents data from five auto advertising campaigns that showed networks can deliver cost-effective results by starting broadly and optimizing over time. Key findings include:
- The majority of auto site visitors are not ready to purchase within 3 months, and in-market buyers spend less than 1% of online time on these sites.
- Campaigns that optimized placements based on performance outperformed those targeting only automotive categories.
- Categories assumed to reach car buyers, like automotive sites, often underperformed while unexpected categories like careers and money/finance performed best.
This document discusses criteria for evaluating car-sharing systems, providing tips to distinguish effective systems. It outlines key issues like lack of competition and innovation in the UK market. The author provides an evaluation checklist and tips, such as closed systems being more successful and reformatting public systems to function like closed ones. The goal is to help purchasers understand what features a good car-sharing system requires and ensure they receive value for their investment.
Existing mobile marketing faces several challenges, including difficulty capturing user intent, lack of differentiated search and discovery experiences, and fragmented user experiences across mobile apps. Next-generation mobile marketing solutions are needed to more effectively connect brands with consumers by leveraging predictive targeting based on user intent. Xploree is an innovative search and discovery platform that aims to address these challenges through its unique capabilities like intent-driven in-app marketing to drive app discovery and re-engagement.
Christy Belden, VP of Media + Marketing, discusses what you need to know about digital advertising for your business, including ad targeting, ad networks vs. direct publisher, statistics around digital advertising, current trends and best practices.
Este documento usa la metáfora de un tren para representar la vida. Nos subimos al tren con nuestros padres, pero eventualmente ellos se bajarán. Conoceremos nuevas personas en el viaje como hermanos, amigos y amores, aunque algunos solo estarán por poco tiempo. Algunos pasajeros se sentarán lejos a pesar de quererlos cerca. Este viaje está lleno de altibajos emocionales como alegrías, tristezas, llegadas y partidas. Al final, todos nos bajaremos en alguna estación descon
This document contains 7 questions about introductory business and accounting concepts. It asks about the definition of accounting, how accounting is used to evaluate business performance, whether it is acceptable for a business owner to have no accounting knowledge as long as they have an accountant, what information a bank would need to make a loan decision, how a profit and loss statement can be used to make business decisions, and prepares an income statement based on financial data provided. It also asks for two solutions to monitor funds during a charity drive to prevent loss.
BODYLOGIC ESTAR BIEN, SENTIRSE BIEN
BODYLOGIC es una empresa 100% Mexicana; que nace en el 2010 por el deseo y visión de un grupo de inversionistas de la Industria Farmacéutica que se dieron a la tarea de fundar una empresa de redes de mercadeo; con la finalidad de brindar la OPORTUNIDAD a toda persona que desee tener un NEGOCIO PROPIO con una Mínima Inversión.
Ofreciendo Salud, Belleza y Bienestar a través de la Distribución de PRODUCTOS NATURALES CERTIFICADOS DE ALTA CALIDAD por medio de la formación de redes.
La Guerra Fría dividió el mundo en dos bloques ideológicos opuestos liderados por Estados Unidos y la Unión Soviética, cada uno con sus propias áreas de influencia geopolítica.
This document provides a summary of the research interests and accomplishments of Prof. Dr. Jocelyn Miller. In 3 sentences:
Miller is an organic chemist whose research focuses on insect semiochemistry and chemical ecology. Their work involves identifying and synthesizing pheromones and other behavior-modifying chemicals in various insect families. Notable accomplishments include identifying sex pheromones and other signals in insects, developing practical applications of pheromones for integrated pest management programs, and publishing numerous papers and books in the field of chemical ecology.
This document contains inspirational quotations about life. It discusses finding the courage to express your feelings for someone, learning to let go of people who were not meant to be, appreciating close friendships without needing many words, understanding what you've been missing once it arrives in your life, and how a lifetime is not enough to forget someone you loved. It also mentions not judging by appearances, following your dreams, and considering others' perspectives to avoid causing hurt.
Hossein Torkaman Haji toea has over 15 years of experience in telecommunications, industrial electricity, and electrical systems maintenance. He received a Diploma in Electronics and has completed training courses in industrial electricity, audio/radio repair, UPS installation, diesel generator maintenance, networking, cabling, and BTS/GSM systems. Currently he works as a BTS supervisor at porsoo eng co., where he has been employed since March 2013, utilizing his skills in OMT, MS Office, and electrical system management.
Zippo lighters were founded in the 1930s in Pennsylvania and are known for their signature windproof design and lifetime guarantee. Over the decades Zippo has established a strong brand through iconic logos and consistent messaging about quality and reliability. While primarily targeting male smokers, Zippo has expanded its product line and continues to build brand awareness through various marketing strategies globally. Potential opportunities for growth include partnering with other brands through co-branding and developing new product extensions like USB lighters to appeal to modern consumers.
This document summarizes research on plant-insect interactions in legumes. It discusses how legumes produce proteins and other compounds that act as defenses against insect pests like aphids, whiteflies, and beetles. These defenses can inhibit insect growth, development, and feeding. The document also examines how damage from these insect pests can induce further defense responses in legumes, such as the production of volatile compounds that attract beneficial insects to control the pests.
BODYLOGIC ESTAR BIEN, SENTIRSE BIEN
BODYLOGIC es una empresa 100% Mexicana; que nace en el 2010 por el deseo y visión de un grupo de inversionistas de la Industria Farmacéutica que se dieron a la tarea de fundar una empresa de redes de mercadeo; con la finalidad de brindar la OPORTUNIDAD a toda persona que desee tener un NEGOCIO PROPIO con una Mínima Inversión.
Ofreciendo Salud, Belleza y Bienestar a través de la Distribución de PRODUCTOS NATURALES CERTIFICADOS DE ALTA CALIDAD por medio de la formación de redes.
SMU_MBA-Solved-Assignment-Mb0041 financial and management accounting spring20...pkharb
This document provides details of an assignment for a Financial and Management Accounting subject in an MBA program. It includes 5 questions related to analyzing transactions under the traditional accounting approach, journal entries for errors detected in a trial balance, preparing an adjusted trial balance, analyzing trend ratios for Infosys Technologies Ltd over 5 years, and explaining cash flow analysis and the preparation of a cash flow statement.
This document provides an overview of organizational behavior and development topics including intelligence quotient (IQ), emotional quotient (EQ), spiritual quotient, personality, learning theories, attitudes, perception, and motivation. It defines these terms and discusses their importance. For example, it states IQ measures a person's intelligence through logical problem solving, while EQ involves self-awareness and control of emotions. Motivation inspires movement toward goals and is influenced by internal and external factors. In 3 sentences or less: This document covers key concepts in organizational behavior such as different types of quotients, personality theories, the learning process, factors shaping attitudes and perception, and the importance of motivation for work performance.
This document contains instructions for a financial accounting assignment with 6 questions. It provides relevant financial information for students to prepare a balance sheet, cash flow statement, statement of cost and profit, and cash budget. It also includes calculations for profit-volume ratio, break-even point, and sales levels required for specific profit amounts. Students are asked to use the information given to answer all questions, showing their work.
British Airways implemented a Teradata CRM (TCRM) solution on their integrated commercial warehouse (ICW) to improve efficiency and reduce costs of their customer relationship management. TCRM provided a single view of customers and allowed for faster, more integrated marketing campaigns. This led to reducing the CRM team from 8 to 3 people while increasing campaign volume by 150%. TCRM also allowed more campaigns to be outsourced and executed in-house, reducing marketing costs from external vendors. The transition to using TCRM took only 1 month compared to 2 years to transition to a previous Oracle solution, due to the simpler data structure of ICW optimized for analytics. Over 600 campaigns have now reached 4000-5000 customer segments using TCRM
Car data from connected vehicles has the potential to generate $450-750 billion in revenue by 2030. To capture this opportunity, companies must develop a compelling value proposition for customers to share their data. A survey found that customers are most interested in data-enabled features that improve safety, convenience, and save time or money. Over 30 potential use cases were identified, including predictive maintenance, over-the-air updates, and usage-based insurance. Developing business models and the necessary technical capabilities will be key for companies to monetize vehicle data.
The document discusses an upcoming report from the Dream Factory of the International Controller Association titled "Big Data - Potential for the controller". The report will be presented at the 39th Controller Congress in May and examines how controllers can leverage big data. The newsletter provides a preview of the report by looking at real-world big data applications in various parts of the automotive value chain, from development to logistics to sales. It also discusses how controllers can incorporate big data into key management processes like information systems and planning/control systems.
Travel Trends - Comparison of Tech-Based Managed ModelsRob Wald
The document discusses four technology-based managed travel models that corporations can choose from for their travel programs:
1) Traditional travel management company (TMC) with a bundled online option, where the TMC resells an existing online booking tool. This is still the most common model.
2) Traditional TMC with a direct third-party online option, where the TMC offers a self-booking platform but outsources fulfillment. This model has had advanced technology but is difficult to sustain financially.
3) Online booking technology provider, which focuses solely on providing the online booking tool. This allows for investment back into technology but lacks fulfillment services.
4) Integrated online travel agency, which
- Corporate and investment banks are developing cross-asset, digital platforms to provide corporate clients with a unified experience for accessing various banking services like cash management, trade finance, and foreign exchange online.
- Leading banks are investing in these platforms to increase cross-selling opportunities, enhance the customer experience, and strengthen their image as digital leaders. However, most European banks still rely on separate, product-specific platforms.
- Successful platforms offer a wide range of integrated products, sophisticated mobile capabilities, and value-added features like data analytics and reporting tools. Developing such platforms requires transforming banks' organizational structures, operating models, and skills.
Este documento usa la metáfora de un tren para representar la vida. Nos subimos al tren con nuestros padres, pero eventualmente ellos se bajarán. Conoceremos nuevas personas en el viaje como hermanos, amigos y amores, aunque algunos solo estarán por poco tiempo. Algunos pasajeros se sentarán lejos a pesar de quererlos cerca. Este viaje está lleno de altibajos emocionales como alegrías, tristezas, llegadas y partidas. Al final, todos nos bajaremos en alguna estación descon
This document contains 7 questions about introductory business and accounting concepts. It asks about the definition of accounting, how accounting is used to evaluate business performance, whether it is acceptable for a business owner to have no accounting knowledge as long as they have an accountant, what information a bank would need to make a loan decision, how a profit and loss statement can be used to make business decisions, and prepares an income statement based on financial data provided. It also asks for two solutions to monitor funds during a charity drive to prevent loss.
BODYLOGIC ESTAR BIEN, SENTIRSE BIEN
BODYLOGIC es una empresa 100% Mexicana; que nace en el 2010 por el deseo y visión de un grupo de inversionistas de la Industria Farmacéutica que se dieron a la tarea de fundar una empresa de redes de mercadeo; con la finalidad de brindar la OPORTUNIDAD a toda persona que desee tener un NEGOCIO PROPIO con una Mínima Inversión.
Ofreciendo Salud, Belleza y Bienestar a través de la Distribución de PRODUCTOS NATURALES CERTIFICADOS DE ALTA CALIDAD por medio de la formación de redes.
La Guerra Fría dividió el mundo en dos bloques ideológicos opuestos liderados por Estados Unidos y la Unión Soviética, cada uno con sus propias áreas de influencia geopolítica.
This document provides a summary of the research interests and accomplishments of Prof. Dr. Jocelyn Miller. In 3 sentences:
Miller is an organic chemist whose research focuses on insect semiochemistry and chemical ecology. Their work involves identifying and synthesizing pheromones and other behavior-modifying chemicals in various insect families. Notable accomplishments include identifying sex pheromones and other signals in insects, developing practical applications of pheromones for integrated pest management programs, and publishing numerous papers and books in the field of chemical ecology.
This document contains inspirational quotations about life. It discusses finding the courage to express your feelings for someone, learning to let go of people who were not meant to be, appreciating close friendships without needing many words, understanding what you've been missing once it arrives in your life, and how a lifetime is not enough to forget someone you loved. It also mentions not judging by appearances, following your dreams, and considering others' perspectives to avoid causing hurt.
Hossein Torkaman Haji toea has over 15 years of experience in telecommunications, industrial electricity, and electrical systems maintenance. He received a Diploma in Electronics and has completed training courses in industrial electricity, audio/radio repair, UPS installation, diesel generator maintenance, networking, cabling, and BTS/GSM systems. Currently he works as a BTS supervisor at porsoo eng co., where he has been employed since March 2013, utilizing his skills in OMT, MS Office, and electrical system management.
Zippo lighters were founded in the 1930s in Pennsylvania and are known for their signature windproof design and lifetime guarantee. Over the decades Zippo has established a strong brand through iconic logos and consistent messaging about quality and reliability. While primarily targeting male smokers, Zippo has expanded its product line and continues to build brand awareness through various marketing strategies globally. Potential opportunities for growth include partnering with other brands through co-branding and developing new product extensions like USB lighters to appeal to modern consumers.
This document summarizes research on plant-insect interactions in legumes. It discusses how legumes produce proteins and other compounds that act as defenses against insect pests like aphids, whiteflies, and beetles. These defenses can inhibit insect growth, development, and feeding. The document also examines how damage from these insect pests can induce further defense responses in legumes, such as the production of volatile compounds that attract beneficial insects to control the pests.
BODYLOGIC ESTAR BIEN, SENTIRSE BIEN
BODYLOGIC es una empresa 100% Mexicana; que nace en el 2010 por el deseo y visión de un grupo de inversionistas de la Industria Farmacéutica que se dieron a la tarea de fundar una empresa de redes de mercadeo; con la finalidad de brindar la OPORTUNIDAD a toda persona que desee tener un NEGOCIO PROPIO con una Mínima Inversión.
Ofreciendo Salud, Belleza y Bienestar a través de la Distribución de PRODUCTOS NATURALES CERTIFICADOS DE ALTA CALIDAD por medio de la formación de redes.
SMU_MBA-Solved-Assignment-Mb0041 financial and management accounting spring20...pkharb
This document provides details of an assignment for a Financial and Management Accounting subject in an MBA program. It includes 5 questions related to analyzing transactions under the traditional accounting approach, journal entries for errors detected in a trial balance, preparing an adjusted trial balance, analyzing trend ratios for Infosys Technologies Ltd over 5 years, and explaining cash flow analysis and the preparation of a cash flow statement.
This document provides an overview of organizational behavior and development topics including intelligence quotient (IQ), emotional quotient (EQ), spiritual quotient, personality, learning theories, attitudes, perception, and motivation. It defines these terms and discusses their importance. For example, it states IQ measures a person's intelligence through logical problem solving, while EQ involves self-awareness and control of emotions. Motivation inspires movement toward goals and is influenced by internal and external factors. In 3 sentences or less: This document covers key concepts in organizational behavior such as different types of quotients, personality theories, the learning process, factors shaping attitudes and perception, and the importance of motivation for work performance.
This document contains instructions for a financial accounting assignment with 6 questions. It provides relevant financial information for students to prepare a balance sheet, cash flow statement, statement of cost and profit, and cash budget. It also includes calculations for profit-volume ratio, break-even point, and sales levels required for specific profit amounts. Students are asked to use the information given to answer all questions, showing their work.
British Airways implemented a Teradata CRM (TCRM) solution on their integrated commercial warehouse (ICW) to improve efficiency and reduce costs of their customer relationship management. TCRM provided a single view of customers and allowed for faster, more integrated marketing campaigns. This led to reducing the CRM team from 8 to 3 people while increasing campaign volume by 150%. TCRM also allowed more campaigns to be outsourced and executed in-house, reducing marketing costs from external vendors. The transition to using TCRM took only 1 month compared to 2 years to transition to a previous Oracle solution, due to the simpler data structure of ICW optimized for analytics. Over 600 campaigns have now reached 4000-5000 customer segments using TCRM
Car data from connected vehicles has the potential to generate $450-750 billion in revenue by 2030. To capture this opportunity, companies must develop a compelling value proposition for customers to share their data. A survey found that customers are most interested in data-enabled features that improve safety, convenience, and save time or money. Over 30 potential use cases were identified, including predictive maintenance, over-the-air updates, and usage-based insurance. Developing business models and the necessary technical capabilities will be key for companies to monetize vehicle data.
The document discusses an upcoming report from the Dream Factory of the International Controller Association titled "Big Data - Potential for the controller". The report will be presented at the 39th Controller Congress in May and examines how controllers can leverage big data. The newsletter provides a preview of the report by looking at real-world big data applications in various parts of the automotive value chain, from development to logistics to sales. It also discusses how controllers can incorporate big data into key management processes like information systems and planning/control systems.
Travel Trends - Comparison of Tech-Based Managed ModelsRob Wald
The document discusses four technology-based managed travel models that corporations can choose from for their travel programs:
1) Traditional travel management company (TMC) with a bundled online option, where the TMC resells an existing online booking tool. This is still the most common model.
2) Traditional TMC with a direct third-party online option, where the TMC offers a self-booking platform but outsources fulfillment. This model has had advanced technology but is difficult to sustain financially.
3) Online booking technology provider, which focuses solely on providing the online booking tool. This allows for investment back into technology but lacks fulfillment services.
4) Integrated online travel agency, which
- Corporate and investment banks are developing cross-asset, digital platforms to provide corporate clients with a unified experience for accessing various banking services like cash management, trade finance, and foreign exchange online.
- Leading banks are investing in these platforms to increase cross-selling opportunities, enhance the customer experience, and strengthen their image as digital leaders. However, most European banks still rely on separate, product-specific platforms.
- Successful platforms offer a wide range of integrated products, sophisticated mobile capabilities, and value-added features like data analytics and reporting tools. Developing such platforms requires transforming banks' organizational structures, operating models, and skills.
Developing and managing a multi-channel approach has been
a key issue in retail banking.
But what about Corporate & Investment Banks (CIBs)? Where do they stand in terms of multichannel for corporate clients?
Especially, what are the trends and opportunities in digital channels for them and what are the implications?
Digital readiness for customer experience in the airline industry - AccentureAccenture ASEAN
The document summarizes the findings of a study on digital readiness for customer experience in the airline industry. It identifies the top challenges facing airlines as meeting higher customer expectations and using digital technology to differentiate. Cultural resistance is a key barrier to digital adoption, as are siloed technology and operations. While most airlines see opportunities in digital, they believe the industry lags others in innovation. Strengthening relationships with customers directly is a priority as digital has increased the power of intermediaries like online travel agencies. Increasing digital sophistication through mobile apps, customer data, social media, and personalization are strategies to improve the customer experience.
Digital readiness for customer experience in the airline industry - AccentureClement Quek
Most airlines have a clear vision for using digital technology to improve customer experience. But they lack the know-how and talent to bring the vision to life.
This Accenture report examines the disruptive impact of digital technology on the airline industry with a focus on customer experience.
The findings are based on in-depth interviews with 25 airline senior executives throughout the world.
Connected Shipping: Riding the Wave of E-CommerceCognizant
Digital platforms, applications and processes are rapidly changing how shipping and transportation companies operate. Our primary research study confirmed that while acknowledging the importance of a Web-based business model, many shipping companies are proceeding cautiously. Based on our analysis of the e-commerce market and the approaches that some companies are taking, we have defined a maturity framework to help shippers better assess their current capabilities and plan ahead.
This white paper proposes an "Infotainment Evangelism Concept" to help accelerate the in-vehicle infotainment market. It involves identifying strengths across regions, engaging all stakeholders, and providing a comprehensive solution to address automakers' needs. A new "evangelist" role would work across North America, Europe, and Asia to promote common strategies, demonstrate solutions, and help align the industry around open standards. The goal is to help major technology companies drive standards adoption and attract automakers seeking more affordable and customizable infotainment options.
The document provides an analysis of strategic opportunities for revenue growth at North American heavy-duty truck dealerships from 2013 to 2020. It forecasts that parts, servicing, and maintenance will remain the largest profit contributor for dealerships at 45-50% currently and is expected to grow an additional 5-10% by 2020. Connectivity technologies are identified as a potential new revenue stream, contributing around 10-15% of profits for dealerships by 2020 through services like telematics, remote diagnostics, and prognostics. The document also outlines trends in areas like new/used truck sales, leasing/financing, and the impact of connectivity on customizing the customer experience and dealership business model.
Assignment 1 ERM RoadmapThe following material may be useful .docxtrippettjettie
Assignment 1: ERM Roadmap
The following material may be useful for the completion of this assignment. You may refer to the documents titled “Embracing Enterprise Risk Management: Practical Approaches for Getting Started” and “Developing Key Risk Indicators to Strengthen Enterprise Risk Management”, located at http://www.coso.org/-ERM.htm.
Imagine you are an Information Technology Manager employed by a business that needs you to develop a plan for an effective Enterprise Risk Management (ERM) program. In the past, ERM has not been a priority for the organization. Failed corporate security audits, data breaches, and recent news stories have convinced the Board of Directors that they must address these weaknesses. As a result, the CEO has tasked you to create a brief overview of ERM and provide recommendations for establishing an effective ERM program that will be used as a basis to address this area moving forward.
Write a three to four (3-4) page paper in which you:
1. Summarize the COSO Risk Management Framework and COSO’s ERM process.
1. Recommend to management the approach that they need to take to implement an effective ERM program. Include the issues and organizational impact they might encounter if they do not implement an effective ERM program.
1. Analyze the methods for establishing key risk indicators (KRIs).
1. Suggest the approach that the organization needs to take in order to link the KRIs with the organization’s strategic initiatives.
1. Use at least three (3) quality resources in this assignment (in addition to and that support the documents from the COSO Website referenced in this assignment). Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
1. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format.
The specific course learning outcomes associated with this assignment are:
1. Describe the COSO enterprise risk management framework.
1. Describe the process of performing effective information technology audits and general controls.
1. Use technology and information resources to research issues in information technology audit and control.
1. Write clearly and concisely about topics related to information technology audit and control using proper writing mechanics and technical style conventions.
Bottom of Form
1.
How would you use the stages of the Systems Development Life Cycle (SDLC) to help Drewmobile Incorporated automate its currently manual “Submit Official Travel Requests & Vouchers Online” business task/activity? (see Chapter 13). Please craft a well-written and fluid essay exam response to address this question. Moreover, please use examples to illustrate your answer.
The automobile industry is always evolving. The modern automotive industry can no longer just rely on the economy demand, political backstops, or experienced markets t ...
The document discusses case studies of companies that have successfully implemented two-sided market business models, including Google. It analyzes how Google has achieved scale and cost leadership in search and advertising by making products free and advertising cheaper. However, Google faces obstacles in areas like voice, messaging and payments where telecom operators have stronger capabilities. The document also examines Google's strategy of acquisitions and collecting user data to address these weaknesses and learn more about customers.
HCL helps one of the largest airline in north america reduce ticket distribut...Hcl Brand
HCL has engaged for 10 years with one of the largest airlines in North America to develop applications that reduce ticket distribution costs and increase sales. HCL developed 10 unique business applications and a reusable components library. They created solutions for corporate fare management, marketing/promotions management, and integrating the airline reservation system. This helped reduce costs by 30% and the application landscape by 50% while increasing business.
Caradisiac is France's leading news site for automobiles. To boost traffic to their site, they implemented the AT Internet analytics solution to develop an optimized editorial model. Through detailed analytics of article topics, formats, and key performance indicators, Caradisiac was able to increase traffic by 10% over the last few months of 2013 by refocusing their editorial content distribution. The AT Internet solution provided predictive analytics of advertising campaigns and helped Caradisiac decrease bounce rates on important landing pages by 10%.
This chapter discusses developing e-commerce applications and infrastructure. It begins by describing major e-commerce applications like B2C storefronts, B2B sites, e-procurement systems, exchanges, auctions, and portals. For each application, it lists key functionalities needed to support the users. The chapter then discusses considerations for developing e-commerce applications, including major development options and criteria for selecting approaches. It concludes by covering topics like connecting applications to databases, software selection, usage analysis, and vendor selection.
The global telecom cloud billing market to increase from US$ XX.X million in 2020 to US$ XX.X million by 2025 with a compound annual growth rate (CAGR) of XX.X% for the period 2020-2025. The research report on the global telecom cloud billing industry provides extensive competition analysis and competitive conditions. The report includes information on significant products, players, challenges and developments, and other information specific to the telecom cloud billing industry. The data in this report is targeted for business and industry practitioners and specifically intended to assist in the explanation, direction, and understanding of the potential of the telecom cloud billing markets. The study focuses on providing readers with an understanding of developments in the industry, market segments, market forecasts, leading players, and market drivers and inhibitors.
The document discusses several trends driving changes in the automotive industry:
1. Technological advancements, consumer trends, and new markets are pushing automakers to rethink how they create cars and move towards a "business unusual" approach.
2. Connected vehicles are becoming the norm, allowing access to services like navigation, media, and maintenance updates via smartphones. Automakers face challenges keeping up with rapid technology changes.
3. New mobility options like ride-sharing and autonomous vehicles will continue disrupting the industry, leading automakers to focus more on connectivity and customer experiences than traditional product development and sales models.
1. Project CAIRO
Author – Michael Boyle 1/14 Printed on: 21/11/2003 - 08:07
Project Cairo – Enterprise Information Portal (EIP)
Technology Offers a Competitive Advantage In the
Business Travel Market
2. Project CAIRO
Author – Michael Boyle 2/14 Printed on: 21/11/2003 - 08:07
Abstract
This paper describes the process for the development and implementation of an EIP
by Carlson Wagonlit Travel. The objectives were established of providing a common
framework for e-commerce and client communication processes as well as the
generation of a competitive advantage using a technology not yet widespread in the
European Business travel market. A specification process including a GAP analysis
and a listing of the stakeholders motivation for this initiative is treated, and the EIP is
described with the features and the technology applied. A case study concerning
portal deployment is also included.
Keywords: Enterprise Information Portal, technical gap analysis, travel process
replication
3. Project CAIRO
Author – Michael Boyle 3/14 Printed on: 21/11/2003 - 08:07
Table of Contents
ABSTRACT 2
TABLE OF CONTENTS 3
1 INTRODUCTION 4
2. THEORY/ISSUES 6
2.1 PURCHASE VS. BUILD (GAP ANALYSIS) 6
2.2 STAKEHOLDERS 7
3.1 CAIRO FEATURES 8
3.1.1 AUTHORIZATION AND AUTHENTICATION (USER MANAGER) 8
3.1.2 CONTENT MANAGER 9
3.1.4 ADMINISTRATION TOOLS 9
3.2 CAIRO TECHNOLOGY 10
3.2.1 PLATFORM 11
4 RESULTS 11
CASE STUDY 12
5 CONCLUSIONS 13
REFERENCES 14
4. Project CAIRO
Author – Michael Boyle 4/14 Printed on: 21/11/2003 - 08:07
1 Introduction
In 2000, the EMEA (Europe Middle East and Africa) region of Carlson Wagonlit
Travel (CWT) was confronted with a rapidly changing marketplace. These
transformations pertained first and foremost to customer requirements for numerous
digital applications, and CWT was compelled to react quickly. The development and
implementation taking place at that time was either web-based but local (e.g. the
@visor web-based travel order application in Germany) or system wide but
proprietary (e.g. Customer Service Application complaint management system,
InterAct Cognos based Management Information tool). Carlson Wagonlit was
attempting to refine their operational efficiencies, receive exact data about their
customers and, most importantly, improve the ‘share of customer’ level with these
clients. The ‘share of customer’ refers to the percentage of a particular customer's
business a firm receives over the lifetime of patronage (http://www.1to1.com [03
October, 2002]). At the same time, CWT customers were expecting more accurate
and customized data, flexibility of additional service options and the economic fruits
of economies of scale. The delineation between ‘internal’ (i.e. within CWT) and
external (customer use) was becoming increasingly difficult to label. A definite
internal need had been established to tie the composite CWT electronic offerings
under the umbrella of a meta portal. “Such a vehicle allows for transaction
management comprising the search, selection, order, delivery, settlement and
accounting - providing complete customer care throughout the process.”
(http://www.webtravelnews.com [02 June, 2000]).
Specific patterns emerged throughout the process which, by nature, formed the basis
of what became ‘Project Cairo’. Study data showed that consumers would divide
each travel experience into the following stages: planning, mode of travel to a
destination, destination, mode of return travel, and post travel.
(http//www.cartondonofrio.com/study.cfm [03 October, 2002] and these users were
looking primarily for online options. Even though the European market was not seen
as being as developed as North America, Europeans using the Internet to plan and
book travel sharply increased in 1999 compared to 1998.
(http://www.webtravelnews.com [24 July, 2000]). The most important financial aspect
concerned Carlson Wagonlit customers and their request for help to move to one
self-serve model (http://www.eshare.com [05July, 2000]) that would encompass not
only the entire CWT offering, but to all of their travel suppliers.
(http://www.btnonline.com [13.04.1998]).
5. Project CAIRO
Author – Michael Boyle 5/14 Printed on: 21/11/2003 - 08:07
An analysis was conducted in order to determine which portion of this initiative was
driven by tactical needs (cost reductions, response to mandatory demands) vs.
strategic objectives (drive revenue growth, develop competitive advantage). This
exercise was critical in order to allocate resources and align the business objectives.
Project CAIRO (Customized Applications and Internet Related Operations) might
have been influenced by the events mentioned, but the business case was rooted in
very specific developments at that time. Travel portals were not new to the Business
to Consumer (B2C) market, but an integrated tourism Business to Business (B2B)
portal solution had not been yet been established in Europe. A development of such
a portal would allow Carlson Wagonlit Travel to be a leader in this field. Furthermore,
in defining the CWT core competencies as changing from supplier-driven travel
services towards consultancy, the basic tenet involved the development of a traveler
support platform for these ‘self-serve’ applications with a continued emphasis in
offering Carlson Wagonlit’s know-how and expertise. This strategy combined with
menu pricing became the precept. ( http://www.forbes.com/global [07 August,
2000]).
Internal and external advantages were already apparent. At the time, Carlson
Wagonlit felt the need to encourage their employees to be more Internet savvy. CWT
travel agents were regularly being challenged by their clients to enquire on offers
found in the Internet (Self Booking Tools, Hotel, Car and Tour Operator websites
primarily), and the employees did not fully have the experience to answer and
execute all such requests. The Carlson Wagonlit stakeholders knew the true
advantage of a customer Enterprise Information Portal (EIP) was to improve the
efficiency at CWT. ( http://www.forbes.com/global [07 August, 2000]). In addition,
the creation of an EIP would give Carlson Wagonlit a revenue-enhancing opportunity.
Straight travel B2C enterprises were following exactly this approach of upselling to a
captive audience (http://www.webtravelnews.com [28 April, 2000]). Lastly, the user
data collected via a Portal could eventually be used for routing sales in a particular
direction. The airline Global Distribution Systems used by travel agencies give
examples of such a practice (Peppers and Rogers, 2000; The One to One Manager.
2000).
6. Project CAIRO
Author – Michael Boyle 6/14 Printed on: 21/11/2003 - 08:07
2. Theory/Issues
2.1 Purchase vs. Build (GAP analysis)
In evaluating the portal requirements, the following prerequisites were established
based on customer and stakeholder feedback; The portal had to be business travel
specific, the architecture must be scalable, access to the portal must be very secure,
the operation and implementation had to be cost-efficient in order to reach critical
mass, and the individual portal configuration needed to be open and flexible to meet
the customers and end-users expectations.
Carlson Wagonlit had established the following internal requirements for the
application; a control of the software development and its lifecycle was necessary, a
prototype was to be developed for review by both the customer base and the
stakeholders and , after buy in, a final version of the product would be completed. A
strict limit was placed for the initial and fixed costs, and incremental development
would be supported based on specific business requirements, provided it could
benefit other customers. These costs would then be absorbed either by the business
unit or the customer requesting the enhancement.
The decision to build the portal instead of purchasing an off the shelf solution was
made based on specific recognized assumptions. As the project was divided into two
phases - prototype and final product after buy in - the initial costs of a purchased
system could not be justified. The buy in would be based on the reaction to the
prototype. Due to market pressures, the full project would then take place under
severe time constraints. CWT scheduled the entire process of specification, design,
prototyping, deployment and testing of the final version to take place within a time
period of six months. In addition, Carlson Wagonlit could not afford to limit itself to a
product based on a standard life cycle of 3 to 4 years, defined primarily on the level
of support one can expect for a proprietary system and how far the support can be
extended (e.g. http://www.microsoft.com/ [03 June, 2002]). In addition, there was a
certain lack of transparency in existing portal applications at that time. Carlson
Wagonlit was looking for a very specific solution which would allow for 3rd
party
content, CWT content and customer content to be managed and developed at
various ‘touchpoints’.
7. Project CAIRO
Author – Michael Boyle 7/14 Printed on: 21/11/2003 - 08:07
2.2 Stakeholders
The stakeholders within Carlson Wagonlit were made up of the decision makers
within four departments of the company: Sales and Marketing, Account Management,
Operations and Information Technology. Each department was represented
throughout the entire process and had an input into the framework of the application.
Sales and Marketing (SAM): The central motivation for this department was to have a
tool that could be used as a way to acquire more customers. As there was no similar
product being offered by the competition, this left SAM with a strategic advantage
from their Travel Management competition. If done correctly, such a portal could very
well help in defining a positive Corporate Identity (CI) for Carlson Wagonlit. In
addition, a clear association between the customer and CWT would appear for the
end-user through the use of joint logos on the individual index pages. Through the
nature of the medium, Carlson Wagonlit would also have a product that could
immediately be used globally, complementing CWT’s strength as a multinational
Travel Management Company.
Account Management: This department felt that Project CAIRO would help to establish
customer dependence. AM’s felt that once a customer had their own CAIRO and it
was being used daily by their employees, the application could play a important role
in extending patronage and measuring customer satisfaction.
Operations: This department clearly saw the development of CAIRO as being a way to
bring additional efficiency into the distribution process. The intent was to use the
application for internal workflow and communication improvement on a intra-country,
regional and global level while allowing for development of a user self-serve model
previously mentioned.
Information Technology: Apart from being the ‘driver’ of this initiative, IT felt they had
the opportunity to ensure standardization of all digital products offered within Carlson
Wagonlit EMEA as well as a chance to demonstrate again their commitment to the
business through its active involvement in the planning, designing and
implementation of the CAIRO portal. It is only through recent cost cutting that IT
departments have been forced to become more business-centric
(http://www.gartner.com [29 November, 2001]), a trend Carlson Wagonlit was able to
recognize earlier that the competition.
8. Project CAIRO
Author – Michael Boyle 8/14 Printed on: 21/11/2003 - 08:07
3. Methods/Procedures
The composition of CAIRO (Customized Applications and Internet Related
Operations) involved a standardized platform with a scalable hierarchy based on
customer and end user identification. Carlson Wagonlit did not want to offer one large
portal to all its customers, but rather an individual portal to every customer and the
possibility of an individual menu set for every end-user. CWT wanted to provide the
content and service framework and additionally to control the software, but many
administration tasks should belong to the customer. Using this structure, Carlson
Wagonlit could provide information, services and tools to all customers using the
portal, but the customers obtain additional value by being able to enhance the CWT
services with their own applications and services. A unified structure for all customers
was imperative and was based on menu items clustered into groups that could
partially be limited to user role types. As the individual requirements of the customers
could never be standardized, two group levels were established - standard groups
and individual groups. This hierarchy allowed for the customer to establish
information filtering by deciding which data is to be provided to its employees; even
to differentiate what individual employees see .
3.1 Cairo Features
The categories for CAIRO were defined under the following four classifications -
Authorization and Authentication (User Manager), Content Manager and
Administrative Tools.
3.1.1 Authorization and Authentication (User Manager)
A valid combination of a customer identifier, user identification and password is
required to enter the system, providing three types of user validation; CAIRO based,
external based (CWT internal, customer based) and individual registration. The
system would allow for the display of different content based on the type of
authentication for the same customer. Every user can be authenticated via five
different user levels and with a set of menu items and functionalities which together
are defined as the user rights. The menu items and functions define what the user
can see and the user level defines the type of usage for the end-user. CAIRO has
three criteria to determine which menu items the end-user may access: groups,
group exceptions and user exceptions. It is important to note that the group selection
is made at the customer level and is not predefined from Carlson Wagonlit.
9. Project CAIRO
Author – Michael Boyle 9/14 Printed on: 21/11/2003 - 08:07
3.1.2 Content Manager
The Content Manager implements the processes that are to be executed before and
after every application or content is retrieved by the portal. CAIRO handles all content
based on retrieval type and uses a recursive menu item structure. The hierarchy
could be extended by adding sub menu items. The order, name and content of every
menu item could be different for each customer. Each customer could have an
individual index page, could manage applications under a CSM (customer specific
menu item) structure and could place a company logo within the portal.
3.1.4 Administration Tools
Statistics: Each ‘click’ within the portal is logged for analysis and quantification. The
three access levels established are: Customer Administrator, CWT Administrator,
System Administrator.
CWT Message: Such a tool allows Carlson Wagonlit to broadcast a message either
to all of its customers, individual customers or groups of customers.
Content Error Message: The possibility exists to post an informative message for one
or more customers who would have access to the application in question.
Content Administration: This interface handles the various system applications,
establish the retrieval type and configuration parameters.
Menu Item Administration: This tool is used for managing the system menu items as
well as assigning and validating menu item content.
Group Administration: This application manages the groups of the system and their
properties.
User Administration: This interface allows for the system administrator to perform all
configuration actions for various users concurrently through standardized entries.
Customer Setup: CAIRO provides for a three-step process for customer setup within
the system.
10. Project CAIRO
Author – Michael Boyle 10/14 Printed on: 21/11/2003 - 08:07
3.2 Cairo Technology
As the portal content would come from various sources, it was important to develop
an EAI (enterprise application integration) for all external sources to adhere to in
order to ensure content robustness. For the communication between the various
applications and the CAIRO portal, XML-RPC (published by UserLand Software,
http://www.xmlrpc.org) was chosen as the protocol. XML-RPC is a set of
implementations that allow software running on disparate operating systems, running
in different environments to make procedure calls over the Internet in a simple
fashion while allowing complex data structures to be transmitted, processed and
returned. Procedure parameters can be scalars, numbers, strings, dates, etc.; and
complex record and list structures could also be included. From this standard, the
CA_API was created by InterConcept to allow for such transactions to take place
within the portal.
This decision was based on the status of Remote Procedure Calls in Spring, 2000.
The development of various alternatives were not as advanced at the time of the
CAIRO design and deployment. The original specifications for SOAP date back to
May, 2000 (http://www.w3.org [September, 2000]), whereas the first implementation
of XML-RPC took place in April, 1998 (http://www.xmlrpc.org). Another important
factor in the selection pertained to the ability to establish a rapid deployment of the
portal. The call chosen had to be easy to comprehend, implement and execute, and
one can find various evidence of these attributes pertaining quite clearly to XML-
RPC. ( http://www.infoworld.com [07 September, 2001])
The primary functionality of the CA_API is to manage the authentication of users
between CAIRO and other applications with the basic requirement of the usage of
the authentication process and the security management located within the portal. In
addition, basic user and customer data can also be passed along in the RPC.
Depending on the data required, the CA_API can provide for user creation within
external applications with a synchronous update of the data located within the portal.
The establishment and implementation of user levels is also supported by the API.
11. Project CAIRO
Author – Michael Boyle 11/14 Printed on: 21/11/2003 - 08:07
3.2.1 Platform
Cairo is based on a mySQL database running under a Linux operating system (OS).
The first obvious advantage for CWT in this arrangement was the absence of a
license fee for the OS. Carlson Wagonlit needed to ensure that the solution was non-
proprietary in nature due to the various IT configuration within their client base, and
the Linux platform could guarantee an open solution with a certain guarantee for
support over a long term period.
4 Results
Taking into account all the issues mentioned above, CWT decided to program an
individual portal solution middle of 2000. InterConcept GmbH
(http://www.interconcept.de) was chosen as a solution provider based on a proven
record of various Internet solutions for Carlson Wagonlit and its expertise in portal
and content management technology. Specifications were organized by a project
group comprised of members from both CWT and InterConcept. A prototype of the
portal was finished within 3 months and was presented to the Carlson Wagonlit
customers in October 2000. A beta application was launched 01 January, 2001 and
the portal was officially released on the 28th
June, 2001.
Out of the intention to establish an application that fulfilled regional needs, a global
product was established, one which has been implemented in EMEA and
Asia/Pacific. In addition, internal uses for the portal have also been found.
Customized B2E (user groups, knowledge base) and PRM (partner relationship
management) solutions have been established using the same platform (entry point,
database). Individual country operations have also opted to use the individual
customer portals to create customized B2C messages for the end-users. Currently,
the portal is being retrofitted to additionally handle B2B2C relationships with the
transactions to result thereof.
In November, 2001, the application was rebranded as CWT Connect
(http://www.cwtconnect.com). Over 100 versions of the portal have been customized
since the application was put into production.
12. Project CAIRO
Author – Michael Boyle 12/14 Printed on: 21/11/2003 - 08:07
Case Study
In conjunction with a global knowledge base initiative within Carlson Wagonlit in
June, 2001, the CAIRO development team was commissioned to develop an
application to store, access and classify enterprise documentation. In September of
that year, the tool was completed and released into a quality assurance environment
with productive upload taking place on October 25, 2001 under the name Document
Manager. Due to the necessary restrictions placed on e-mail attachments due to the
increasing internal computer virus threat, it was no longer possible for a particular
Account Manager to pass on special MS Access reports to a customer. At this point
in time, it was suggested by the CAIRO Development Team to implement the
Document Manager as a menu item within CAIRO in order to alleviate this problem.
As the above implementation was such a success for both this particular Account
Manager and the customer in question, news spread quickly within Carlson Wagonlit
about the application. The CWT Management Information (MI) department found
themselves in a similar situation and quickly realized they could very well use the
Document Manager for their own means. Talks were concluded between the CAIRO
development team and the MI department to not only implement the Document
Manager, but also to attach their own application server to the application in order to
increase capacity. With this action, the Document Manager became a multi-purpose
tool with specified customer indexes, various server sources, and one point of entry
for all end-users. Installation for Carlson Wagonlit MI department was completed with
these specifications in July, 2002.
13. Project CAIRO
Author – Michael Boyle 13/14 Printed on: 21/11/2003 - 08:07
5 Conclusions
Although it was the assumption that primarily SME’s would be interested in CAIRO,
Carlson Wagonlit was surprised to see an interest from many of its global clients.
Some of these larger enterprises saw an opportunity to outsource an activity that did
not meet their core competencies and could never be as effective as a specialist in
this field. CAIRO had taken over the travel-related section of their clients Intranet,
which has solidified the relationship between CWT and their clientele.
Since the inception of the CAIRO project plan in Spring, 2000, there have been
various developments, primarily external, which have influenced the original
methodology of the project and have had an effect on the development of the portal.
The concept of ‘self-serve’ proceeded at a much faster pace than originally expected.
The main influence of this development could be traced to the elimination of travel
agent commissions by British Airways in April, 2001. This action spurred other
carriers throughout Europe to see this action as a way to contain their distribution
costs and followed accordingly. In addition, as travel agent customer rebates were
being slowly eliminated, corporate travel costs became more transparent. The
economic conditions made a ‘self-serve’ option more interesting for travel agencies
and their customers alike.
In retrospect, it was proven to be a wise maneuver for Carlson Wagonlit not to have
purchased a standard solution as the many of the EIP providers from the Spring of
2000 had either merged with other companies, changed their business model, or had
ceased operations. The support for an ‘off the shelf’ product would have been 2
years at best. In addition, the model chosen by Carlson Wagonlit to enable the
establishment of an infinite amount of individual portals, including customization and
administrative applications, can still be labeled as being unique in the travel
marketplace. With the capability of customers establishing for themselves an
individual portal which can be different for each individual user based on
authentication type, user status, geographic location or other possible criteria chosen,
the success generated by the CAIRO portal has exceeded all estimations made with
the original plans established in the Spring of 2000.
An internal Carlson Wagonlit audit was performed in September, 2002 where it was
shown that the original costs for the project have been recouped one year ahead of
original projections. Based on measurements calculating the additional business
obtained, current business retained, and additional efficiency accrued due the portal
offering, enough tangible proof is evident to substantiate the accomplishments of
Project CAIRO.
14. Project CAIRO
Author – Michael Boyle 14/14 Printed on: 21/11/2003 - 08:07
References
Peppers and Rodgers Group, www.1to1.com
Carton Donofrio Partners, Travel Today - A Brand Experience Design Study,
http://www.cartondonofrio.com
http://www.webtravelnews.com , 24 July, 2000, More Europeans using Net to plan
and buy travel
eShare Interaction Newsletter, 05th July, 2000, http://www.eshare.com
http://www.btnonline.com, 13 April,1998, Carlson Reengineers Itself
http://www.webtravelnews.com, 02nd June, 2000, Full Service: The next generation
of B2Bs
Elizabeth Corcoran, http://www.forbes.com/global, 07 August, 2000, The E-Gang
http://www.webtravelnews.com, 28 April, 2000,Profile Briefs on 15 Public Online
Travel Firms
Peppers and Rogers (2000), The One to One Manager, Capstone Ltd, (May 2000)
pp. 236
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Management of IT
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processes is first step toward customer satisfaction
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