The document outlines Project RMIT Owl, an interdisciplinary initiative to create an online social sharing platform for RMIT students across global campuses to enhance connectivity and collaboration. It identifies pain points related to mobility and connectivity for students and describes a proposed solution that emphasizes fostering global connections with minimal staff labor. The project team is tasked with various deliverables including a prototype website, social media accounts, and a formal presentation to pitch the project.

1. PROJECT
RMIT OWL

2. Hi pls
provide 1x
headshot
here thx u
2
Meet The Team
Hi pls
provide 1x
headshot
here thx u
Kasey
Project Manager
Prof Comm. Major
Kaiwen
Researcher
Prof Comm. Major
Tiffany
Editor, Copywriter
Prof Comm. Major
Miao Hui
Designer
Prof Comm. Major
Jess
Designer
Comm. Design Major
Project RMIT OWL - Interdisciplinary Communication Brief // Group 1

3. Opportunities
Welfare
Learning
RMIT OWL will be an online social sharing platform
for students across RMIT Campuses globally.
3
Project RMIT OWL - Interdisciplinary Communication Brief // Group 1

4. 4
Pain Points and
Opportunities
Project RMIT OWL - Interdisciplinary Communication Brief // Group 1

5. 5
MOBILITY
across campuses
CONNECTIVITY
between students
Pain Points
CHALLENGING
for RMIT staff

6. 6
MOBILITY
across campuses
CONNECTIVITY
between students
CHALLENGING
for RMIT staff
Opportunity

7. 7
The
Solution
Project RMIT OWL - Interdisciplinary Communication Brief // Group 1

8. 8
Project RMIT OWL - Interdisciplinary Communication Brief // Group 1

9. Project RMIT OWL - Interdisciplinary Communication Brief // Group 1
Online
Platform

10. Project RMIT OWL - Interdisciplinary Communication Brief // Group 1
Posters for
Publicity

11. 11
Project RMIT OWL - Interdisciplinary Communication Brief // Group 1
Social Media
Presence

12. 12
Why
OWL?
Project RMIT OWL - Interdisciplinary Communication Brief // Group 1

13. “ 13
01
Students
prefer
online
platforms.
02
Fostering Global
Connections in
Singapore,
Australia &
Vietnam
03
Minimal
labour for
staff at RMIT.
88.2% of students
would use OWL.
“
80% of students are
interested to view other
RMIT students’ work.
Project RMIT OWL - Interdisciplinary Communication Brief // Group 1

14. 14
RMIT will...
Gain new connections
and cross-cultural skills
Save costs
Have a unique
platform
Encourage a focused,
globalised community
Project RMIT OWL - Interdisciplinary Communication Brief // Group 1
Students can...
Accumulate portfolio
for future employers
Be more self-motivated

15. 15
Project RMIT OWL - Interdisciplinary Communication Brief // Group 1

16. Things to do By FRIDAY morning:
1. Prototype Website (Jess + Tiff)
2. Slides (Tiff + Kas + Kai )
3. Social Media Accounts & Posts - IG+FB & Poster - publicity campaign
for the website (Jess + Miao Hui)
BY MONDAY:
1. Report
2. Final Overall Project Website
16

17. The project team explores the
problem statement and opportunity
at hand with the target audience by
utilising several user research tools
to derive to a viable solution.
17
User-based
Research

18. 18
Keywords
Project RMIT OWL - Interdisciplinary Communication Brief // Group 1

19. 19
User Personas
Project RMIT OWL - Interdisciplinary Communication Brief // Group 1

20. Stages
Research &
Planning
Getting in Touch Getting There Experience
Post-
Experience
Website
- Finds out about
website through email,
coursemates & social
media
- Sets up personalised
account and begins
viewing alumni current
students’ work
- Finds out about
competition through
social media
- Views past
competitor’s work
- Reads reviews of
website
- Building Portfolio
- Building new
connections with
overseas students
- Getting new ideas
- Participates in
competition
- Flies to country
hosting RMIT
competition
- Experiences new
culture, makes new
friends, expand
creativity
- Work on expanding
portfolio
- Introduce potential
employers to portfolio
when applying for
internships
- Impress clients with
skills and knowledge
learnt from RMIT
Doing
Thinking
- Should I put myself
out there?
- Is this established
and recognised?
- Will money be an
issue?
- Good opportunity
open for all
- Able to inspire & be
inspired
- Good advice
- Are there more
activities besides the
competition?
- How can we keep in
contact with students
- Can this platform be
further expanded to
become more
user-friendly?
Feeling
- This might be a big
help in making future
connections, industry
and international wise.
- Positive reviews; I
have a good feeling
about this
- Gained new ideas
- New helpful
connections
- Learnt a lot in and
out of classroom
- Good advice I can
take with me
- Would recommend to
future freshmen
- Satisfied
Experience
Efficiency 7/10
Immersive Exp 5/10
Productivity 6/10
Efficiency 8/10
Immersive Exp 6/10
Productivity 6/10
Efficiency 8/10
Immersive Exp 6/10
Productivity 6/10
Efficiency 7/10
Immersive Exp 8/10
Productivity 9/10
Efficiency 7/10
Immersive Exp 8/10
Productivity 9/10
20
Touchpoint Analysis
Project RMIT OWL - Interdisciplinary Communication Brief // Group 1

21. 21
Expectation Map
Project RMIT OWL - Interdisciplinary Communication Brief // Group 1

22. SAYS
DOES
THINKS
FEELS
CAN I
SEE
YOUR
WORK?
I WANT TO GO
ON OVERSEAS
EXCHANGE
I WONDER HOW
RMIT IN OTHER
COUNTRIES IS
LIKE
ALONE
EXCITED
I
NEED
HELP
IS THERE
AN EASIER
WAY?
I WANT TO
MAKE
INTERNATIONAL
FRIENDS
SCARED
LOST HELPLESS
I WANT
MORE
IS THERE A
PLACE I CAN
ASK FOR HELP/
SOURCE FOR
WORK
INSPIRATION?
TIRED
UNSURE
WHO TO
TRUSTASKS
FRIENDS
GOOGLE FOR
PAST
PROJECTS
TRIES TO
MAKE
MORE
FRIENDS
WHERE
CAN I
MAKE
FRIENDS?
IS THERE A
WAY FOR ME
TO GET MORE
OUT OF MY
STUDENT LIFE?
JOINS
CCA
TALK TO
SENIORS
GOES FOR
OVERSEAS
EXCHANGE
I WAS
EXPECTING
MORE
WHY IS THERE NOT A
PLATFORM FOR RMIT
STUDENTS TO
CONNECT?
RMIT
GLOBAL
STUDENT
22
Empathy Map
Project RMIT OWL - Interdisciplinary Communication Brief // Group 1

23. 23
Affinity Mapping
Project RMIT OWL - Interdisciplinary Communication Brief // Group 1

24. 24

25. 25
Rationale
- Why/how does your project work?

26. 26
Project Outcome
- Expected outcome upon release of
project

27. 27
Mockups and
Collaterals
Upon discovering Project RMIT OWL,
the team has produced a selection of
prototypes and collaterals to display
interactive and visual mockups of the
project solution.

28. 28
Logo

29. Prepare and deliver a 3 minute formal presentation that pitches your project to the client.
Your pitch should persuasively:
● Define the problem/issue/challenge your project is responding to
● Provide the rationale for your project
● Explore the key insights discovered through your research and idea development
● Explain how/why your project effectively engages the target audience
● Highlight the project outcomes and the artefacts/outputs/materials/collateral you have
produced
All group members must be present during the client presentation but one speaker per team
is sufficient. Following the presentation, you will have an additional 3 minutes to respond to
any questions from the client/industry representative and teaching staff.
29