Bryan Calleja has experience managing a variety of projects including entrepreneurial ventures, implementing process methodologies, software and interactive media development, and event coordination. Some of the key projects mentioned include helping design the vice-rectory of innovation at Tecnologico de Monterrey university, developing a mobile marketing business called Cuponcel, and designing an entrepreneurship video game. He has experience implementing various project management methodologies and developing software, websites, and games. Calleja has also coordinated several educational innovation events and courses.

1. PROJECT PORTFOLIO
Bryan Calleja

2. INDEX
1. Entrepreneruship projects
2. Implementation of process methodologies
3. Software and interactive media development
4. Event coordination

3. Entrepreneurship
My experience with entrepreneurship comes from a variety
of projects related to the subject.
Cuponce
l
Vicerectory
of
innovation
Gama
Racing
Team
Entreprene
ur game

4. Vicerectory of Innovation
2013
1 year
32 campus
100 employees
4 departments
I was the first persons to start to work on the
design of the vice-rectory of innovation, for
Tecnologico de Monterrey university. My work
including the objectives, goals, departments and
strategic projects to ensure the organization
served its purpose. The university has 32
campuses all over the country, and over 30,000
employees which eventually would interact with
the vice-rectory.
By 2015 the vice-rectory was operating 14
innovation centers all over the country, and
sponsoring over 100 projects nation wide.
Entrepreneurs
hip

5. Cuponcel
2010
1 year
50 B2B clients
7000 users
9 employees
My real first hand experience as a true
entrepreneur was when I started a mobile
marketing business with 2 investors and 9 full
time employees. Basically people would give us
their phone number and preferences to receive
discounts trough SMS messages. We gathered
over 7000 users and worked with 50
businesses. Unfortunately the business does
not longer operate.
Entrepreneurs
hip

6. Entrepreneur’s Game
2009
6 months
40
stockholders
The first major project I managed as a
professional project manager was to design a
videogame for Monterrey’s Interactive Media
Cluster (MIMEC). The intention of the
videogame was to teach entrepreneurs the
process they would have to follow to start a
business.
The project ended on time and with satisfactory
results. The design of the videogame, and the
execution plan was approved by the
stakeholders. The game was eventually build
years later by the another team.
Entrepreneurs
hip

7. Gama Racing Team
2003
3 years
36 races
2 cars
4 employees
My first approach to project management was to
build and manage a race team with two cars
over three seasons of Volks Sport Mexican
racing league. Most of the work was planned
and executed by our garage shop which had the
experience, however I was the responsible for
the budget and deliverables and had to
improvise a couple of times to have everything
ready for the race day. At the end we
participated in all of the 36 races and had
podium finishes at the end of all of the three
seasons. Our sponsor was happy with the
results.
Entrepreneurs
hip

8. Methodologies
Novus Practum MoProSoftPMO
During my carrier I have been involved in the
design and implementation of 5 project
management and innovation methodologies.

9. Novus
2014
100 projects
Based on
Xprize, Idea
market & stage
gate
Every year Tecnológico de Monterrey University
holds a competition known as Novus in which
teachers compete to get sponsorship for their
innovation projects. Since 2012 each year the
university grants 100 teachers with money so they
can implement educational innovations in their
classes. For 2014 I was part of the committee that
redesigned the price’s process and specifications to
centralize the management, include projects that
didn't’t require technology, and to align with the new
vice-rectory of innovation’s objectives.
Novus was a success for 2014 getting even more
support from upper management to include 150
projects for 2015.
Methodologies

10. PMO
2012
13 processes
7 Project
managers
Based on PMI
As head of the project management office of
Tecnologico de Monterrey’s Online University,
known as TecVirtual, I designed a methodology
to simplify the international project management
body of knowledge (PMBOK) into 13 simple
processes that fitted all the necessary steps to
implement projects within the university.
The methodology was used by 7 project
managers in 13 different projects while I was
still head of the project management office. And
to my understanding its still in use today.
Methodologies

11. Practum
2009
2 stockholders
Based on PMI
42 process
Templates
Practum is a project management consultancy
which also gives project management training.
So they have their own methodology based on
the international project management institutes
(PMI) body of knowledge (PMBOK).
When I worked as a project manager at
Practum I executed several projects using their
methodology. And I also helped create some
new templates based on it for internal use.
Methodologies

12. MoProSoft
2008
7 roles
Based on
CMMI
My first approach to a process methodology
was when I was head of the project to
implement MoProSoft a standardized process
methodology in Educación Dinámica y Divertída
(EDDI), a software development organization.
MoProSoft was designed by Mexico's science
and technology bureau, based on CMMI from
Carnegie Mellon University. I had to understand
every process, the roles involved, the
deliverables and the interactions between them.
The organization achieved level 1 process
certification.
Methodologies

13. IT & Interactive Media
Development
Most of the projects I have managed involve the
development and implementation of software.
PM
Trouble
SEDEC 3PM
Games
Iguana
Banana
Combo
24

14. Iguana Banana
2010
13 clients
4 web pages
Web page
design
Web page
development
Web hosting
Domain
registry
The most recent projects I managed was a
series of web pages I personally sold under the
brand Iguana Banana. Clients where contacted
by me, then I took all the requirements and
made proposals for more than 13 clients out of
which 4 agreed to have their web sites
developed by my team. I supervised the
development and took care of the hosting and
registration.
IT
Development

15. Entrepreneur’s game
2009
60
Stockholders
6 Months
5 Businesses
2 Freelancers
1 University
The last project I managed for Monterrey’s
interactive media cluster was the design of an
instructional videogame that had the objective
to teach people the correct process to start a
business in Mexico. We did not have to develop
the game but design the gamplay, characters,
levels, artificial intelligence, etc. So we could
define a development plan and a budget for the
complete development of the project. Due to the
large scope of the project people from 5
different business and externals participated in
this project.
IT
Development

16. Combo 24
2008
6 companies
20 games
One of the first projects Monterrey Interactive
Media Cluster did together as a team was to
launch a web page with 20 different free games
you could play online. The objective of the
project was for the 6 companies that started the
cluster to start to collaborate together. The
company I worked for was in charge of 3 of the
games which I helped manage the development
of.
IT
Development

17. PM Trouble
2008
20 developers
2 years
Government
funding
Besides the development of many small
videogames I was part of the development team
of a realistic project management simulator.
Which took over 2 years in development. It was
a 3d based videogame that required the
participation of over 20 people during its
development. The project was funded by
Mexico's science bureau due to the use of
innovative technologies. I was not the project
manager for this project, but I did have a role in
helping manage it.
IT
Development

18. 3pm Games
2007
7 games
1 hardware
device
The first software development projects I was
officially the project manager where a group of
small projects, with two to four developers for
one to two months developing a videogame in
flash. The projects were part of a larger project
to gamify a complete project management
course. When all the modules of the course had
their own games we developed a “console” to
play this games in using our own interfaces and
controls.
IT
Development

19. Events coordination
I have also been involved in projects that require
me to coordinate different type of events.
Innovatio
n Circles
Innovato
n
Innovatio
n
Congres
s
Innovatio
n Radars
Actualizatio
n Courses

20. First International
Educational Innovation Congress
2014
25 countries
2500
assistants
9 main
speakers
I was responsible for the main speaker track of
the firsts international educational innovation
congress that Tecnologico de Monterrey
university organized. My responsibility was to
select the speakers, negotiate their salary,
arrange all travel logistics and supervise the
preparation and execution of the talk. All 9 talks
worked perfect and got very good reception
from the 2500 assistants to the congress.
Events

21. Innovation Radars
2014
100 assistants
22 organizers
47 trends
In order to forecast the most important trends in
educational innovation that will be relevant in
the next years we gathered a hundred experts
from all over the country and used a variation of
the Delphy Methodology to reach an agreement
between them. I was the responsible project
manager of the whole process including the
elaboration of the end report.
Events

22. Innovaton
2013
80 assistants
18 organizers
For the Tecnologico de Monterrey’s 2013
Educational Innovation Congress we decided to
have track which was not a conference but a
workshop that thought the assistance the use of
innovation techniques. Much like in an hackaton
the assistants would be isolated from the rest of
the congress for the whole day, during which
time they would generate new ideas that would
help improve the university.
The innovaton was such a huge success that
for 2014 it was held with 150 assistants.
Unfortunately I couldn't’t be the project manager
Events

23. Actualization Courses
2012
6 full days
80 assistants
Tecnologico de Monterrey university offers a
wide range of courses for the teachers to
remain up to date in their discipline. So I was
responsible to organize the courses for the
subject of creativity. I managed the budget and
the requirements to hire external providers to
teach a group of teachers about innovation
techniques during a 3 day course two times a
year.
Events

24. Innovation Circles
2012
17 events
30 projects
In order to boost innovation within Tecnologico
de Monterrey university we implemented a
series of events we called innovation circles.
First a team of people detect an opportunity
area within the university and then we hold a
meeting with a group of people involved with
that opportunity area for one morning to use
several creativity techniques to come up with
ideas how to solve the problem in an innovative
way.
During the year we follow through with the
project over 17 meetings were held, 300 ideas
were generated and over 30 were implemented.
Methodologies