The document discusses how the bird flu outbreak is negatively impacting the poultry industry in India. Exports have been banned by the UAE and domestic demand is declining, potentially costing the industry over 2 billion rupees. Poultry sales and exports have already been hit for 50 crore rupees. The largest poultry market in Asia, Ghazipur, has implemented safety measures but still saw a 40% drop in business on Monday compared to the previous day.