The campaign aimed to gain acceptance for establishing a Center of Excellence in Romania to research the Lunar Elevator Project. An intensive 6-week media relations campaign was conducted, obtaining coverage on major TV news programs and publications. This resulted in the Polytechnic University of Bucharest establishing the Center of Excellence. The campaign was successful despite a limited budget and timeframe, showcasing Romania's potential for space research.
This document provides information about elevator repair in Oregon. It discusses the different types of elevators, including passenger and freight elevators. Passenger elevators transport people between floors, while freight elevators can carry larger loads. When elevator issues arise that homeowners or business owners cannot fix themselves, it is important to hire a reputable repair company. People should research companies and their experience before hiring them to ensure safety. Elevator repairs, maintenance and installations should never be delayed as non-functioning elevators can significantly impact buildings like hospitals.
Dr. S. R. Ranganathan : a biographical presentationV Somasundram
Biographical presentation of Dr. S.R. Ranganathan for H6715, Perspectives on Information Science.
Presented by Julinah Sabria and V Somasundram 3 April 2012
1. Four types of transportation systems used in buildings are lifts, escalators, paternosters, and travelators.
2. Lifts make vertical circulation quicker and easier, allowing buildings to rise above 4-5 floors. Escalators can handle large passenger volumes but only raise people over a limited height.
3. Transportation systems impact building design by requiring space, stronger structures, and influencing size and height. They also increase costs but enhance value.
Arrangement of Escalators and ElevatorsRohit Khurana
An escalator is a moving staircase that transports people between floors of a building. Escalators are most efficient for moving large numbers of people and are required to provide continuous mass transport. Escalators rise at an angle between 30-35 degrees, with 35 degrees being more economical as it takes up less space. Escalators are arranged within buildings to maximize passenger flow and transportation efficiency or encourage sales in retail stores.
The document describes the design and modeling of a bucket elevator system used to lift bulk materials like wheat, outlining the various components of a bucket elevator including the drive head, bottom head, inlet, outlet, buckets, casing, drive unit, and take-up unit, and provides details on the fabrication and testing of a prototype bucket elevator model.
The document discusses elevators and their control systems. Elevators use either hydraulic or cable systems to move between floors of buildings. Hydraulic elevators use a hydraulic ram and piston to lift an elevator car, while cable systems use steel ropes connected to a sheave and counterweight. Elevator control systems are real-time, distributed, and embedded to safely move passengers based on button inputs and current floor. Safety systems like brakes and shock absorbers prevent elevator accidents in case of cable or power failures.
The document discusses lifts and escalators, including their history, components, types, and maintenance requirements. It notes that lifts have been used since the 3rd century BC and the first passenger elevator was built in 1743. Modern lifts are controlled automatically using computers and microchips. Escalators were introduced in 1900 and are used to transport large numbers of people vertically between floors. Proper maintenance of lifts and compliance with acts like the Bombay Lift Acts are important for safety.
This document provides information about special types of elevators. It begins with a basic introduction to elevators and their functions. It then discusses the history of elevator development. Key developments included early screw drive systems, safety brakes to prevent falls, and the introduction of electric power. The document outlines various elevator designs and components. These include the cab, doors, hoist mechanisms, and control systems. It also discusses different types of elevators for passengers, goods, automobiles, and more. Standards and regulations for elevator design are also reviewed.
This document provides information about elevator repair in Oregon. It discusses the different types of elevators, including passenger and freight elevators. Passenger elevators transport people between floors, while freight elevators can carry larger loads. When elevator issues arise that homeowners or business owners cannot fix themselves, it is important to hire a reputable repair company. People should research companies and their experience before hiring them to ensure safety. Elevator repairs, maintenance and installations should never be delayed as non-functioning elevators can significantly impact buildings like hospitals.
Dr. S. R. Ranganathan : a biographical presentationV Somasundram
Biographical presentation of Dr. S.R. Ranganathan for H6715, Perspectives on Information Science.
Presented by Julinah Sabria and V Somasundram 3 April 2012
1. Four types of transportation systems used in buildings are lifts, escalators, paternosters, and travelators.
2. Lifts make vertical circulation quicker and easier, allowing buildings to rise above 4-5 floors. Escalators can handle large passenger volumes but only raise people over a limited height.
3. Transportation systems impact building design by requiring space, stronger structures, and influencing size and height. They also increase costs but enhance value.
Arrangement of Escalators and ElevatorsRohit Khurana
An escalator is a moving staircase that transports people between floors of a building. Escalators are most efficient for moving large numbers of people and are required to provide continuous mass transport. Escalators rise at an angle between 30-35 degrees, with 35 degrees being more economical as it takes up less space. Escalators are arranged within buildings to maximize passenger flow and transportation efficiency or encourage sales in retail stores.
The document describes the design and modeling of a bucket elevator system used to lift bulk materials like wheat, outlining the various components of a bucket elevator including the drive head, bottom head, inlet, outlet, buckets, casing, drive unit, and take-up unit, and provides details on the fabrication and testing of a prototype bucket elevator model.
The document discusses elevators and their control systems. Elevators use either hydraulic or cable systems to move between floors of buildings. Hydraulic elevators use a hydraulic ram and piston to lift an elevator car, while cable systems use steel ropes connected to a sheave and counterweight. Elevator control systems are real-time, distributed, and embedded to safely move passengers based on button inputs and current floor. Safety systems like brakes and shock absorbers prevent elevator accidents in case of cable or power failures.
The document discusses lifts and escalators, including their history, components, types, and maintenance requirements. It notes that lifts have been used since the 3rd century BC and the first passenger elevator was built in 1743. Modern lifts are controlled automatically using computers and microchips. Escalators were introduced in 1900 and are used to transport large numbers of people vertically between floors. Proper maintenance of lifts and compliance with acts like the Bombay Lift Acts are important for safety.
This document provides information about special types of elevators. It begins with a basic introduction to elevators and their functions. It then discusses the history of elevator development. Key developments included early screw drive systems, safety brakes to prevent falls, and the introduction of electric power. The document outlines various elevator designs and components. These include the cab, doors, hoist mechanisms, and control systems. It also discusses different types of elevators for passengers, goods, automobiles, and more. Standards and regulations for elevator design are also reviewed.
Spanning the Spectrum with Public ScienceKim Arcand
This document discusses public science outreach efforts by NASA's Chandra X-ray Observatory. It describes some of Chandra's key discoveries like images of exploded stars and observations of black holes. It also summarizes several of Chandra's public outreach projects including providing open access to its images online, creating educational content for different platforms and audiences, and research into improving astronomical visualization and learning. Chandra has launched initiatives like From Earth to the Universe and From Earth to the Solar System to engage the public in astronomy through exhibits in various public spaces.
The document summarizes plans for the International Lunar Observatory Association (ILOA) and its proposed International Lunar Observatory (ILO) project. The ILOA aims to establish a first light imaging program at the lunar south pole to observe galaxies and search for life. Its proposed ILO facility would be located at Malapert Mountain and conduct astrophysical research, communications, and serve as an educational resource for 21st century space exploration. The ILOA is based in Hawaii and working with international partners towards developing precursor missions and achieving its first polar mission by 2013.
The document summarizes plans for the International Lunar Observatory Association (ILOA) including three planned missions - ILO-1 Polar Mission to be located at Malapert Mountain, ILO-X precursor mission, and a future ILO Human Service Mission. It provides details on the objectives and imaging capabilities of the planned ILO including using it to conduct the first galaxy imaging program from the lunar surface. It also discusses potential commercial uses of extra bandwidth from ILO communications including a space calendar broadcast and internet services from the lunar surface.
ILOA Presentation - Galaxy Forum BeijingILOAHawaii
The document summarizes plans for an international conference on galaxy education to be held in Beijing, China. It also provides information about the International Lunar Observatory Association and its plans to establish an observatory on the lunar surface to conduct astronomical research and commercial activities.
This document discusses public science outreach efforts by NASA's Chandra X-ray Observatory. It describes some of Chandra's key discoveries like images of exploded stars and observations of black holes. It then discusses Chandra's efforts to make its data and images publicly accessible through various digital projects and platforms. These efforts aim to engage diverse audiences and ensure the longevity of the data. The document also discusses research into how the presentation of astronomical images affects comprehension for experts and non-experts. Finally, it presents some additional public outreach projects like From Earth to the Universe and Holistic Approach that seek to engage the public in diverse locations.
The document discusses the meaning and significance of science, technology, and society. It provides definitions of science as a systematic body of knowledge gained through observation and experimentation, and technology as the application of scientific knowledge to solve problems and improve lives. Some notable developments of science and technology that significantly impacted society are described, including the wheel, compass, printing press, and internal combustion engine. These innovations facilitated transportation, navigation, knowledge dissemination, and transportation revolutionizing human civilization. The document aims to help students understand the interaction between scientific/technological progress and social/cultural/political factors.
This document summarizes a workshop discussing how to better transfer mountain research results into practice in the Carpathian region. [1] The workshop brought together 19 participants, mostly scientists, to discuss challenges in knowledge transfer and potential solutions. [2] Key challenges identified included the pressure on scientists to publish in high-ranking journals rather than communicate with practitioners, as well as the distinction between basic and applied science and how they relate to emerging needs. [3] Insights into effective communication products and channels were also discussed, such as the need for integrated databases and short, region-specific answers to practitioner questions through various media.
The document summarizes an event by the International Lunar Observatory Association (ILOA) held in Tokyo on November 10, 2012. It discusses ILOA's goals of establishing an international lunar observatory and facilitating 21st century education through space exploration. Key points include plans for ILOA precursor missions to the Moon in 2014 and beyond to conduct astronomical observations and technology demonstrations.
The AustroMars mission simulated a crewed Mars expedition at the Mars Desert Research Station in Utah in April 2006. A team of 6 crew members conducted 20 experiments across various scientific disciplines including life sciences, physical sciences, engineering, and human factors. Key areas of research included quantifying forward and backward contamination (BioMars), astronomical observation from Mars (TeleMars), monitoring crew physiology and stress levels (MedMars and PsychoMars), and geological surface characterization (GeoMars). The mission generated significant scientific data that will support further research for years to come. It also advanced technologies like remote health monitoring systems. AustroMars was made possible through collaboration between Austrian and international academic, government, and industry partners.
ILOA Galaxy Forum Canada 2013 - Steve DurstGf canada 2013 pptILOAHawaii
The document summarizes an event about the International Lunar Observatory Association's activities in May 2013. It discusses four ILO missions planned between 2015-2018, including the ILO-1 Polar Mission to observe and communicate from the lunar south pole in 2015. The primary objectives of the ILO missions are listed, such as galaxy imaging, Earth and Mars observations, and detecting exoplanets and SETI. Details are provided about the ILO's collaboration with Chang'e 3 and a precursor ILO-X mission involving high school students. The ILO aims to establish an observatory base in Hawaii to support astrophysics research for the next 100 years.
The document discusses the societal impacts of a potential future human mission to Mars. It first outlines existing challenges for such a mission and then identifies various stakeholder groups that influence public opinion, such as governments, space agencies, companies, scientists, media, and taxpayers. A stakeholder matrix is presented that analyzes each group's interest and potential concerns regarding a Mars mission. The document concludes that managing public information and involving diverse international partners will be important to generate support for undertaking the complex endeavor of sending humans to Mars.
SPONGE is a media innovation lab located in Bucharest, Romania that experiments with "evolutionary hacks" to gather and share relevant information in Eastern Europe. It connects existing networks of journalists, coders, designers, activists and legal experts. Its primary goals are to develop a community of media innovators and improve how information is gathered and disseminated through open collaboration. It holds workshops and hackathons to encourage the production of open data apps and tools. Its model is to become replicable for other interdisciplinary communities working on open data projects.
Broadcasting Entrepreneurial Brainchild Based on Some Social Media Experiment...NewMediaMK
The document discusses experiments with social media in Southeast Europe to support economic development. It analyzes two case studies: (1) A television program in Serbia in 2003-2004 that presented business proposals to encourage entrepreneurship; and (2) An Internews program from 2000-2008 that facilitated cross-border discussions in the Caucasus region. The analysis finds that while such hybrid social media had positive initial impacts, they ultimately lacked sustainable financing models and their meaning diminished over time.
ILOA Galaxy Forum Brazil 2013: Galaxy 21st Century EducationILOAHawaii
The document summarizes the activities and goals of the International Lunar Observatory Association (ILOA) presented at the Galaxy Forum 2013 in Brazil. The ILOA plans multiple missions to establish observatories on the lunar surface beginning in 2015 to image galaxies, search for exoplanets and signs of life, and conduct other astronomical research. They also aim to advance 21st century education about galaxies and humanity's place in the universe through global partnerships. The ILOA is headquartered in Hawaii to take advantage of its leadership in astrophysics and facilities like the Mauna Kea Observatories.
Administrator Bolden outlined NASA's $17.7 billion budget for fiscal year 2013, which will fund ambitious exploration of the solar system including missions to an asteroid and Mars. Key aspects include developing the Orion spacecraft and heavy-lift rocket, continuing operations on the International Space Station, funding commercial crew transport to end reliance on Russia, and supporting a balanced portfolio of science, technology and education programs. The budget prioritizes taking the next steps in human exploration of Mars in line with the President's goal of sending astronauts in the 2030s.
Administrator Bolden outlined NASA's $17.7 billion budget for fiscal year 2013, which will fund ambitious exploration of the solar system including missions to an asteroid and Mars. Key aspects include developing the Orion spacecraft and heavy-lift rocket, continuing operations on the International Space Station, funding commercial crew transport to end reliance on Russia, and supporting a balanced portfolio of science, technology and education programs. The budget focuses on an integrated human and robotic exploration strategy for Mars while making difficult cuts, including canceling a planned 2016 Mars mission with Europe.
Administrator Bolden outlined NASA's $17.7 billion budget for fiscal year 2013, which will fund ambitious exploration of the solar system including missions to an asteroid and Mars. Key aspects include developing the Orion spacecraft and heavy-lift rocket, continuing operations on the International Space Station, funding commercial crew transport to end reliance on Russia, and supporting a balanced portfolio of science, technology and education programs. The budget focuses on an integrated human and robotic exploration strategy for Mars while making difficult cuts, including canceling a planned 2016 Mars mission with Europe.
Galaxy Forum Hawaii 2013: Galaxy 21st Century Education, Exploration and Ente...ILOAHawaii
The document summarizes plans and activities of the International Lunar Observatory Association (ILOA) to advance lunar and galaxy exploration. The ILOA aims to establish an observatory on the lunar south pole by 2018 to conduct the first galaxy imaging and search for signs of life. It also discusses precursor missions beginning in 2015, and plans for human lunar missions and global education programs about humanity's place in the galaxy. The ILOA intends to coordinate these efforts from its new headquarters in Hawaii to maintain the state's leadership in astrophysics.
ILOA Galaxy Forum Southeast Asia 2014 - Steve Durst, ILOAILOAHawaii
ILOA is an interglobal enterprise incorporated in Hawaii as a 501(c)(3) non-profit to advance human knowledge of the Cosmos through observation from our Moon, and to participate in internationally cooperative lunar base build-out. The ILOA co-sponsors with its Space Age Publishing Company affiliate an international series of Galaxy Forums to advance 21st Century Education. Galaxy Forums, designed to provide greater global awareness, capabilities and action in Galaxy science, exploration and enterprise, are held in Hawaii, Silicon Valley, Canada, China, India, Japan, Europe, Africa, Brazil, Chile, Southeast Asia, Kansas and New York. Current plans are for expansion to Antarctica in 2014. For more information visit www.iloa.org.
Spanning the Spectrum with Public ScienceKim Arcand
This document discusses public science outreach efforts by NASA's Chandra X-ray Observatory. It describes some of Chandra's key discoveries like images of exploded stars and observations of black holes. It also summarizes several of Chandra's public outreach projects including providing open access to its images online, creating educational content for different platforms and audiences, and research into improving astronomical visualization and learning. Chandra has launched initiatives like From Earth to the Universe and From Earth to the Solar System to engage the public in astronomy through exhibits in various public spaces.
The document summarizes plans for the International Lunar Observatory Association (ILOA) and its proposed International Lunar Observatory (ILO) project. The ILOA aims to establish a first light imaging program at the lunar south pole to observe galaxies and search for life. Its proposed ILO facility would be located at Malapert Mountain and conduct astrophysical research, communications, and serve as an educational resource for 21st century space exploration. The ILOA is based in Hawaii and working with international partners towards developing precursor missions and achieving its first polar mission by 2013.
The document summarizes plans for the International Lunar Observatory Association (ILOA) including three planned missions - ILO-1 Polar Mission to be located at Malapert Mountain, ILO-X precursor mission, and a future ILO Human Service Mission. It provides details on the objectives and imaging capabilities of the planned ILO including using it to conduct the first galaxy imaging program from the lunar surface. It also discusses potential commercial uses of extra bandwidth from ILO communications including a space calendar broadcast and internet services from the lunar surface.
ILOA Presentation - Galaxy Forum BeijingILOAHawaii
The document summarizes plans for an international conference on galaxy education to be held in Beijing, China. It also provides information about the International Lunar Observatory Association and its plans to establish an observatory on the lunar surface to conduct astronomical research and commercial activities.
This document discusses public science outreach efforts by NASA's Chandra X-ray Observatory. It describes some of Chandra's key discoveries like images of exploded stars and observations of black holes. It then discusses Chandra's efforts to make its data and images publicly accessible through various digital projects and platforms. These efforts aim to engage diverse audiences and ensure the longevity of the data. The document also discusses research into how the presentation of astronomical images affects comprehension for experts and non-experts. Finally, it presents some additional public outreach projects like From Earth to the Universe and Holistic Approach that seek to engage the public in diverse locations.
The document discusses the meaning and significance of science, technology, and society. It provides definitions of science as a systematic body of knowledge gained through observation and experimentation, and technology as the application of scientific knowledge to solve problems and improve lives. Some notable developments of science and technology that significantly impacted society are described, including the wheel, compass, printing press, and internal combustion engine. These innovations facilitated transportation, navigation, knowledge dissemination, and transportation revolutionizing human civilization. The document aims to help students understand the interaction between scientific/technological progress and social/cultural/political factors.
This document summarizes a workshop discussing how to better transfer mountain research results into practice in the Carpathian region. [1] The workshop brought together 19 participants, mostly scientists, to discuss challenges in knowledge transfer and potential solutions. [2] Key challenges identified included the pressure on scientists to publish in high-ranking journals rather than communicate with practitioners, as well as the distinction between basic and applied science and how they relate to emerging needs. [3] Insights into effective communication products and channels were also discussed, such as the need for integrated databases and short, region-specific answers to practitioner questions through various media.
The document summarizes an event by the International Lunar Observatory Association (ILOA) held in Tokyo on November 10, 2012. It discusses ILOA's goals of establishing an international lunar observatory and facilitating 21st century education through space exploration. Key points include plans for ILOA precursor missions to the Moon in 2014 and beyond to conduct astronomical observations and technology demonstrations.
The AustroMars mission simulated a crewed Mars expedition at the Mars Desert Research Station in Utah in April 2006. A team of 6 crew members conducted 20 experiments across various scientific disciplines including life sciences, physical sciences, engineering, and human factors. Key areas of research included quantifying forward and backward contamination (BioMars), astronomical observation from Mars (TeleMars), monitoring crew physiology and stress levels (MedMars and PsychoMars), and geological surface characterization (GeoMars). The mission generated significant scientific data that will support further research for years to come. It also advanced technologies like remote health monitoring systems. AustroMars was made possible through collaboration between Austrian and international academic, government, and industry partners.
ILOA Galaxy Forum Canada 2013 - Steve DurstGf canada 2013 pptILOAHawaii
The document summarizes an event about the International Lunar Observatory Association's activities in May 2013. It discusses four ILO missions planned between 2015-2018, including the ILO-1 Polar Mission to observe and communicate from the lunar south pole in 2015. The primary objectives of the ILO missions are listed, such as galaxy imaging, Earth and Mars observations, and detecting exoplanets and SETI. Details are provided about the ILO's collaboration with Chang'e 3 and a precursor ILO-X mission involving high school students. The ILO aims to establish an observatory base in Hawaii to support astrophysics research for the next 100 years.
The document discusses the societal impacts of a potential future human mission to Mars. It first outlines existing challenges for such a mission and then identifies various stakeholder groups that influence public opinion, such as governments, space agencies, companies, scientists, media, and taxpayers. A stakeholder matrix is presented that analyzes each group's interest and potential concerns regarding a Mars mission. The document concludes that managing public information and involving diverse international partners will be important to generate support for undertaking the complex endeavor of sending humans to Mars.
SPONGE is a media innovation lab located in Bucharest, Romania that experiments with "evolutionary hacks" to gather and share relevant information in Eastern Europe. It connects existing networks of journalists, coders, designers, activists and legal experts. Its primary goals are to develop a community of media innovators and improve how information is gathered and disseminated through open collaboration. It holds workshops and hackathons to encourage the production of open data apps and tools. Its model is to become replicable for other interdisciplinary communities working on open data projects.
Broadcasting Entrepreneurial Brainchild Based on Some Social Media Experiment...NewMediaMK
The document discusses experiments with social media in Southeast Europe to support economic development. It analyzes two case studies: (1) A television program in Serbia in 2003-2004 that presented business proposals to encourage entrepreneurship; and (2) An Internews program from 2000-2008 that facilitated cross-border discussions in the Caucasus region. The analysis finds that while such hybrid social media had positive initial impacts, they ultimately lacked sustainable financing models and their meaning diminished over time.
ILOA Galaxy Forum Brazil 2013: Galaxy 21st Century EducationILOAHawaii
The document summarizes the activities and goals of the International Lunar Observatory Association (ILOA) presented at the Galaxy Forum 2013 in Brazil. The ILOA plans multiple missions to establish observatories on the lunar surface beginning in 2015 to image galaxies, search for exoplanets and signs of life, and conduct other astronomical research. They also aim to advance 21st century education about galaxies and humanity's place in the universe through global partnerships. The ILOA is headquartered in Hawaii to take advantage of its leadership in astrophysics and facilities like the Mauna Kea Observatories.
Administrator Bolden outlined NASA's $17.7 billion budget for fiscal year 2013, which will fund ambitious exploration of the solar system including missions to an asteroid and Mars. Key aspects include developing the Orion spacecraft and heavy-lift rocket, continuing operations on the International Space Station, funding commercial crew transport to end reliance on Russia, and supporting a balanced portfolio of science, technology and education programs. The budget prioritizes taking the next steps in human exploration of Mars in line with the President's goal of sending astronauts in the 2030s.
Administrator Bolden outlined NASA's $17.7 billion budget for fiscal year 2013, which will fund ambitious exploration of the solar system including missions to an asteroid and Mars. Key aspects include developing the Orion spacecraft and heavy-lift rocket, continuing operations on the International Space Station, funding commercial crew transport to end reliance on Russia, and supporting a balanced portfolio of science, technology and education programs. The budget focuses on an integrated human and robotic exploration strategy for Mars while making difficult cuts, including canceling a planned 2016 Mars mission with Europe.
Administrator Bolden outlined NASA's $17.7 billion budget for fiscal year 2013, which will fund ambitious exploration of the solar system including missions to an asteroid and Mars. Key aspects include developing the Orion spacecraft and heavy-lift rocket, continuing operations on the International Space Station, funding commercial crew transport to end reliance on Russia, and supporting a balanced portfolio of science, technology and education programs. The budget focuses on an integrated human and robotic exploration strategy for Mars while making difficult cuts, including canceling a planned 2016 Mars mission with Europe.
Galaxy Forum Hawaii 2013: Galaxy 21st Century Education, Exploration and Ente...ILOAHawaii
The document summarizes plans and activities of the International Lunar Observatory Association (ILOA) to advance lunar and galaxy exploration. The ILOA aims to establish an observatory on the lunar south pole by 2018 to conduct the first galaxy imaging and search for signs of life. It also discusses precursor missions beginning in 2015, and plans for human lunar missions and global education programs about humanity's place in the galaxy. The ILOA intends to coordinate these efforts from its new headquarters in Hawaii to maintain the state's leadership in astrophysics.
ILOA Galaxy Forum Southeast Asia 2014 - Steve Durst, ILOAILOAHawaii
ILOA is an interglobal enterprise incorporated in Hawaii as a 501(c)(3) non-profit to advance human knowledge of the Cosmos through observation from our Moon, and to participate in internationally cooperative lunar base build-out. The ILOA co-sponsors with its Space Age Publishing Company affiliate an international series of Galaxy Forums to advance 21st Century Education. Galaxy Forums, designed to provide greater global awareness, capabilities and action in Galaxy science, exploration and enterprise, are held in Hawaii, Silicon Valley, Canada, China, India, Japan, Europe, Africa, Brazil, Chile, Southeast Asia, Kansas and New York. Current plans are for expansion to Antarctica in 2014. For more information visit www.iloa.org.
Similar to Proiectul_Lunar_Elevator_BT_Public_Relations_en (1) (20)
Servicii extinse de masurare a comunicariiGeo Scripcariu
Oferta include si servicii de Corporate Anthropology / Ethnological Analysis pe care in prezent le livram aplicand metodologia si softul asociat "Netform" ale vestitei experte nord-americane Karen Stephenson.
Drumul spre Marrakesh / A Trip to MarrakeshGeo Scripcariu
Prezentarea calatoriei mele Bucuresti-Budapesta-Ljubliana-Trieste- Venetia-Verona-Milano-Genova- Nisa-Marsilia-Barcelona-Alicante-Granada-Gibraltar-Algesiras-Ceuta-Chefchauen-Tanger-Casablanca-Marrakesh-Fez-Meknes-Tanger-Ceuta-Algesiras-Madrid-Bilbao-San Sebastian-Handaya-Paris-Viena-Bucuresti, sustinuta la clubul Floarea de Coltz din Bucuresti
Biserica Romanilor din Japonia / Romanian Church in JapanGeo Scripcariu
Prezentarea proiectului Bisericii Romanilor din Japonia pe care l-am initiat din anul 1999 sub auspiciile Comunitatii Romanilor din Japonia. / The presentation of the Romanians Church in Japan initiated in 1999
Supravietuire si sincretism in Podisul Transilvaniei/ Survival & Sincretism i...Geo Scripcariu
Prezentarea de sustinere a dizertatiei mele in programul masteral "Managementul Bunurilor Culturale" absolvit de mine vara asta (iulie 2008). / My disertasion presentation "Survival and Sincretism" -- University of Bucharest, Faculty of History, July 2008
This presentations sketches the way Bucharest can implement a municipal bicycle system which can dramatically improve quality of the life of the people and equally the image of this capital and his mayor.
1. Theme: Lunar Elevator Project
Opportunity: The setting up in Romania of a Centre of Excellence to enable research in order to
advance in the Lunar Elevator Project
• Characteristics of the organization for which the campaign was conducted. A coincidence, happy we
believe, makes us, in a year when the Romanian PR Award chose space and its related topics as a
metaphorical theme, to put forward for consideration a PR project that we have successfully
implemented and has the same theme - space - but this time it is for real, not a metaphor.
• The specific issue addressed / Opportunity Campaign. After meeting dozens of Romanian young
people, gifted at astronomy and space sciences, in the last 5 years in the US, who have been winning
frequently many competitions of innovation in space technologies in North America, the NASA
consultant - Charles F. Radley - has decided to set up a Centre of Excellence to advance his project,
Lunar Elevator, in Romania.
The campaign aimed at presenting the Lunar Elevator concept, the status of the technologies involved
and the technical problems which remain to be solved, everything in the context of a project with a high
commercial potential.
The challenge for the PR agency has been to get acceptance from media and other associated
stakeholders a theme that apparently seems to be in the realm of science fiction, though it is essentially
an endeavour of a private company interested and capable of successfully developing an ambitious
space project that involves the use of a totally new concept: the transport of equipment and rare earths
/ materials – and hence expensive – to / from the moon.
Research. Before developing the strategy, we conducted an extensive documentary work on the space
technology known as Space Elevator / Space Lift, focusing on Lunar Elevator / Lunar Lift. We went
through books and studies in the area of space science, of exploration of the Earth’s natural satellite, we
took some specialized online MOOC courses on the Coursera platform and we capitalized on some
materials on the Space subject we had benefited in 2011, in Silicon Valley, at Singularity University
GSP'11.
From Charles F. Radley we got a number of very informative materials (.ppt / .pdf presentations and
video recordings of conferences that he recently held in the US), on the history of Lunar Elevator
concept and its components, as well as on the business opportunities arising from the actual
implementation of the project.
We also had meetings with: the Romanian astronaut, dr Dumitru-Dorin Prunariu, , with the President /
CEO of the Romanian Space Agency (ROSA), dr Marius-Ioan Piso, with the former Chief Technology
Officer, currently Managing Partner of big data firm Terrasigna , dr Florin Serban, with the director of
2. the National Institute of Research and Development for Aerospace "Elie Carafoli" - INCAS, dr Catalin
Nae, with the General Director of the Space Studies Institute (ISS), dr Sorin Zgura, with the Dean of
Aerospace Engineering Faculty from the Polytechnic University of Bucharest, dr Virgil Stanciu, and with
the director of Science and Technology magazine, Mr. Alexandru Mironov.
Following the documentation process, we identified the best ways of presenting the theme when
dealing with journalists:
- Generalists from the news broadcast media, focusing on TV, based on an illustrative animation
material received from Charles Radley
- Specialists in outer space from science publications
The subliminal idea of the campaign was focused on resuming a tradition Romania once had, in the era
of aeronautics pioneering. The explicit idea capitalizes on young academic talents within the country
and throughout the Romanian Diaspora, and on the approach - seemingly counterintuitive – of the
research in Romania, necessary for a highly innovative and ambitious project, which for the moment,
out of strategic reasons linked to the concentration on Mars, NASA no longer dares to get involved into.
Strategy. Our idea was to turn Charles into the “Lunar Elevator Man", a model of an Anglo-American
scientist who convinces everyone to believe in the lucky star of the academic and technical powers of
Romania, which you follow - if needed – up to … the Moon; as well as to convince the Space related
people and journalists to disseminate the news stories.
Planning
Objectives:
- Presenting - focusing on TV stations –the history, context, challenges and especially the potential of
the Lunar Elevator Project, and its promoter, Charles F. Radley, NASA consultant.
- A conference on the Lunar Elevator Project at Bucharest Polytechnic University
- Involving science journalists
Target audience:
- The general public, studious young audience (pupils and students), specialized public interested in
spatial area and new technologies
- Influencers: journalists, bloggers, celebrities in the Space area and opinion leaders in the tech zone.
Key message: Lunar Elevator is a feasible project, in which Romania has a say
3. A campaign in 3 steps: 1. An intensive media relations campaign, which began on 12 May this year,
concentrated in just six weeks to generate exposure among opinion leaders in the Space area and help
to build our Centre of Excellence
2. A creative approach to the Dean of the Faculty of Aerospace Engineering, in order to obtain
acceptance for organizing Charles F. Radley’s conference within the faculty
3. Negotiation of the establishment of the Centre of Excellence for Lunar Elevator Project.
Note that before the start of the campaign we organized in Brasov-Fagaras-Zarnesti area a two-day
team building, involving Charles, whereby we increased team cohesion.
Implementation. Part 1 - An intensive media relations campaign
The idea: We started with a music show (about the legendary pirate radio station "Radio Caroline" – in
the UK of 60’s, where Charles spent his adolescence) that we made it with the help of Maria Barabaş
from Radio Romania Cultural, to test Charles’ capabilities of facing a live audio-visual programs in
Romania.
On the other hand, unsure of Charles’ ability to withstand direct contact with a number (possibly) too
many journalists (potential skeptics, poorly informed on the Space issues or simply unwilling), we
avoided to expose him to debut in a press conference and started small, in the radio first, then migrated
immediately to the TV news and TV talk show.
Campaign steps. We started in "concentric circles": with the science journalist from Radio Romania
Cultural, Mrs. Corina Negrea, we organized the first extensive interview. We edited then and
disseminated the first press release, describing the essence of the project and its differentiators and
after its release, we contacted personally decision makers editors in major television stations, etc.
Results: Very quickly we obtained materials which were broadcasted on the radio show of the well-
known anchor Andrei Gheorghe at ProFM radio, as well as at the News programs of TVR 1, ProTV,
Antena 1, Antena 3, Nasul TV, in the Science and Technology magazine, etc:
http://stirileprotv.ro/ilikeit/smart-things/ilikeit-in-viitor-am-putea-avea-un-lift-care-sa-ne-duca-pana-
pe-luna-interviu-cu-frank-radley-fost-consultant-nasa.html
http://stiri.tvr.ro/un-savant-american-cauta-in-romania-talent-academic-pentru-constructia-unui-lift-
pe-luna_60730.html
http://observator.tv/extern/in-curand-oamenii-vor-putea-ajunge-pe-luna-cu-ajutorul-unui-lift-
157388.html
http://www.nasul.tv/specialist-nasa-la-nasul-tv-in-citiva-ani-vom-avea-un-lift-intre-pamint-si-luna/
4. http://www.profm.ro/andrei-gheorghe-greeg/lsquo-liftul-pana-la-luna-rsquo-explicat-de-un-specialist-
nasa-in-aceasta-dimineata-la-profm.html
http://stiintasitehnica.com/revista-tiin-a-tehnica-numarul-48-iul-aug-2015_2266.html
These results were instrumental in the decision to create the Center of Excellence for the study of Lunar
Elevator Project by the Faculty Board of Aerospace Engineering of the Polytechnic University of Bucharest,
on 10 July 2015, and thus achieved the objective of the campaign 100%.
Secondary Outcome: intense media exposure, enabled Charles F. Radley to obtain in July 2015 a new
consultant contract with NASA Kennedy Space Center (USA), in a project of assessing outsourcing
solutions of NASA, provided by Space X and Boeing.
• Difficulties: for the implementation we had a very limited time frame available, less than two months
(six weeks) and a very limited budget.
Evaluation
Although our agency has conducted since 2002 some of the first content analysis performed ever in
Romania, based on the methodologies recommended by the Institute of Public Relations in Miami, FL
(USA) this time, if it is to evaluate the estimated audience of the above mentioned show broadcasted on
ProTV (approx. 800,000 viewers) and the news program on TVR1 (approx. 600,000 viewers, according to
Kantar Media), we estimate that in itself were sufficient to achieve our goals.
We calculated an extremely high ROI based on outputs, audience, quality messages, entries in Social
Media, Community Growth, cost reductions, positioning the Lunar Elevator Project.
Creativity
Through this project, we entered the Romanian media mainstream with an approach somewhat
iconoclastic, close to Guerilla PR, and an original approach of the "rocket science", that we have made
perfect "digestible" for the Romanian public. Romanians had a chance to discover unexpected local
research potential in the area of space identified - go figure! – by an American scientist from NASA.
We facilitated dialogue between key agencies, organizations and other Romanian entities involved in
space research, and we have brought together as stakeholders under the umbrella of the very recently
created Centre of Excellence for Lunar Elevator Project, where they can perform together to achieve a
higher purpose.