Presentation on Programmatic content by Dipesh Pattni (@pdipsy) at BrightonSEO September 2014

1. Programmatic Content: Is this the future of content?
Dipesh Pattni
SEO Director at PHD Media
@Pdipsy

2. Top Tips… How to… Top 10…20…30 Man Utd Lose again! (Some you never get tired of seeing)

4. Bad content will saturate the Internet!

5. What makes good content?
R
A
C
GOOD

6. What makes good content?
Audience
A
R
C

7. How do you make the audience feel part of the content on your site?

8. What makes good content?
Relevant
A
R
C
Audience

9. How can your content relate better?

10. What makes good content?
Relevant
Compelling
A
R
C
Audience

11. How do you resurface the right assets?

12. This is harder to do with content on your website
Audience
Compelling
Relevant

14. What is Programmatic content?
Audience
Compelling
Relevant
Site Content
Technology

15. You see parts of Programmatic content all the time…
Image

16. You see parts of Programmatic content all the time…
Image
RELATED CONTENT

17. Another layer of content that is geared towards engagement
Content
Content Tagging
R
A
C
Technology
Content Serving
Performance

18. Paid media is using programmatic content…

19. How far can it go?
Data Warehouse
Cookie
Segment A
Segment B
Segment C
Site Visitor
Site Content
Surface More Content

21. Ask yourself how technology can help fill that void
How do you make the audience feel part of the content on your site?
How can your content relate better?
How do you resurface the right assets?

22. Content is not just a traffic generator…
It’s how you keep the visitor on an ACCELERATOR!

23. Thank you
Dipesh Pattni
@pdipsy