Caroline Codd holds many roles including co-founder of a campaign, blogger, and director of a PR firm while being a student at Boston University. She has a passion for many areas and does not want to limit herself, though others see her as "all over the place". Codd is dedicated to her work with the student-run PR firm, improving processes and building its reputation. She manages her busy schedule through organization and time management. Codd hopes to eventually work in nonprofit communications and sees value in gaining diverse experiences rather than focusing on one area alone.

1. Eliana Nunez
Target Publication: Daily Free Press
WC= 1152
More than a Piece of Paper
How Caroline Codd’s resume fails to define her
She arrives at 2:10p.m. —exactly when she said she would—from her work-study
job as an office assistant in Boston University’s International Admissions office. An
interviewer recently told Caroline Codd, “Well, you’re kind of all over the place.” A first
glance at her Linkedin shows that maybe she is. After all, her current responsibilities
include Co-Founder of the This Is Not Ok campaign, blogger at Her Campus Media, and
Firm Director at Unleashed PR, the student-run public relations firm. But when she
arrives at the Starbucks in the George Sherman Union, she greets me with a bright-eyed
smile, the kind only given from people who are truly in the moment.
Naturally, you wonder, how did she get to this place? First, it started with her
original passion, vocal-performance. Then, she became entranced by Boston University’s
beauty.
She says, “I honestly wasn’t even looking at BU, my uncle works here, he’s a
professor, we were just visiting for the summer…I remember standing on the Marsh
Chapel bridge and I just fell in love.”
However, once she began Boston University’s vocal program, Codd says she
realized that, “voice and classical music wasn’t my life like it was other people’s [lives].”
On paper, Codd embodies the “overachiever” students feel pressure to emulate in
order to get into the college of their dreams or land the perfect internship. Counselors
advise students to pack their applications with a variety of activities that show their

2. involvement in the community. The “overachiever” is now commonplace and not novel
like it used to be. Sometimes, it is a cause for concern, as her interviewer suggested.
Fortunately for Codd, she does not come across as the mechanical being sitting in
front of the class with an answer for every question and anxiety oozing out of her pores.
Her appearance and personality differ from one another and from her array of
professional achievements.
Her silky, red hair is pulled back in a low ponytail with a headband as an
accessory. She wears an oversized, knit charcoal gray cardigan and underneath a beige
crop-top decorated with leaves. On the outside she is boho, even earthy, but when she
opens her mouth she is not as laid-back as you would think.
She is not shy or soft-spoken. She is a fast talker who uses her hands, and maybe
that is part of her Staten Island roots. Her personality does not overpower you; it
welcomes you to feel comfortable with her even when the spotlight is focused on her.
Codd says, “I want people to feel my excitement.” She is passionate about her
work as Firm Director at Unleashed PR, which includes recruiting members, hiring Team
Directors, managing and maintaining client-agency relationships.
Media Relations Director, Emma Sands-Berking would agree, “She makes
everyone feel included and is very dedicated to what she does.” Since Codd earned the
director position, she has enforced the attendance policy, rewritten the handbook, and
reworked the firm’s teams.
Sydney Forman, Digital Director says, “The firm has become an organized, well-
respected firm under [her] leadership... [she] has created a great, new future for the
Unleashed PR agency.”

3. Despite initially not wanting to take the lead, Codd says she dedicated her time to
“setting a standard of commitment to the agency and creating excitement about PR.”
She has reorganized the agency, kept up with schoolwork, applied for internships,
and participated in other activities. Forman says Codd does all this while valuing honesty
and punctuality. Codd advises others to remain honest about their degree of commitment
at the time. She also says she prioritizes based on what is most important in her week.
Obviously, she is someone who has learned to manage her time efficiently.
Her secret to getting things done?
“Color-coding and a calendar for things I have on specific days and a notebook
with a to-do list.” She can add to her to-do list throughout the day, but does not panic if
she does not complete her list by the end of the day.
In a moment of clarity she says, “I’m trying not to be so flaky, I feel like everyone
is so flaky now… [I’m] learning not to take on so many things at once, that it’s okay not
to be superhuman. Eating properly, exercising has been really helpful with maintaining
my sanity.”
Her position has taught her about finishing what she starts, even if it does not
work out. She believes that an idea is nothing without putting in the effort to make it
work. Being Firm Director has also taught her that leaders need patience, patience with
others and patience with themselves. According to her, effective leaders know how to
take a stance while remaining open to outside ideas.
Young women like Codd serve to show other young people that taking on a
leadership position is not as daunting as it seems. She says it “requires a lot of checking

4. in with yourself.” Her comments during the interview also reveal that it requires a lot of
self-discovery.
In another moment of clarity she says, “I have this habit of creating a need and a
solution, which is never gonna work.” In other words, she tries to fix things that do no
need fixing. In addition to this, she wishes it were easier for her to look at the bigger
picture rather than getting stuck on the little things.
She says, “I’ve never taken leadership positions as ‘let me assert my authority.’
When I took over Firm Director I really wanted to make sure I put tools in place for the
next person.”
Her time in Unleashed has allowed her to gain familiarity with her desired career
path. Codd says that, “When [she] can be a voice for people who are struggling to get
theirs out” is what inspires her most about public relations. In fact, she has served as the
voice for her three younger siblings.
She admits, “I’ve just always had a habit of putting myself in the middle of
things.” Hopefully, in five years she will be working in-house at a nonprofit for women’s
health and reproductive rights. For now, she feels satisfied with learning about the
various aspects of public relations.
“Would you rather to have a little knowledge about a lot of things or a lot about
one thing? I think there is a healthy balance. There’s not one facet to [public relations].”
Much like there is not one facet to her. She is more than the roles she plays in her school
and career related activities. There is passion behind her achievements. Unfortunately, a
resume does not translate her fashion style or her personable nature. A piece of paper will

5. never tell you how she learned to pacify her younger siblings or why she chose public
relations.
So, when the interviewer tells her she is all over the place, Codd responds, “Yeah,
I know, and I’m gonna continue being all over the place.”