The document summarizes plans for the 2009 annual conference of the Pro Fitness Association to be held in Boston from September 18-20. Over 150 guests are expected to attend workshops and presentations focused on new fitness technologies. The conference will take place at the Hilton Logan Hotel and include sponsorship opportunities, guest speakers, group fitness sessions, and a vendor expo.

1. Annual Conference September 18 th -20 th 2009 Hilton Logan Hotel Boston, Massachusetts Group 11 Andrew Manguart Daniel Werner Davita Mabourakh Julia Levy Marguerite McNulty Morgan Lindsay

2. 150 guests Weekend convention Focus on education of new fitness technology Attendees will be members of fitness community: gym owners, personal trainers, and wellness professionals of high caliber 1 of 2 conventions put on by PFA yearly Chance to meet other fitness professionals and learn about business opportunities

3. One of the first steps in the event production process Event website designed for ease of use of attendees Will have access through website to general info about event, conference schedule, registration, guest speakers, workshops, hotel info, cuisine choices, contact information, and sponsors PFA Annual Conference 2009

4. We will be renting out the Hilton Logan Boston Airport Ballrooms, specifically the New England Ballroom, which comes with the option of several smaller rooms for use and well as the International Rooms, and Middlebury Banquet Hall.

5. The Hilton will be providing us with overhead projectors for each room, as well as pull down screens, microphones, and podiums. Their staff will be responsible for set up in each room and will also be on hand if there are any electrical problems that we need help fixing.

6. Goody Bag: We will be giving away a with the Pro Fitness Association Logo emblazed on the front, and will include sample Nano Vapor supplement: provided from our Gold Sponsor, Muscle-Tech PFE product info/coupon packet: from our Silver Sponsor, Precision Fitness Equipment 2 free passes to FitCorp: compliments of our Bronze Sponsor, FitCorp We will be responsible to purchasing the bags to hold all the materials, and also will be producing our own product information packet to have available to take during registration and checkout.

7. Target market: all active association members in the United States Invitational emails Website Small ad in National Fitness Trade Journal 6 monthly issues Ad placement includes: attention-grabbing headline, copy no more than seven (7) lines, contact info on the 8th line, and 64 characters per line

8. Sponsors will be given opportunities to chose a package that fits their promotional and budgeting needs. The Audience is very specific and likely to respond well to face time with businesses that are present at the convention. Therefore we will be offering 3 different sponsor packages: GOLD $10,000 SILVER $7,500 BRONZE $5,000

9. Benefits include: 4 complimentary tickets to attend Custom sponsorship sign and product placement at front entrance of the venue (product distribution/sales opportunity) Informational booth set up outside convention room during registration Logo placement as a sponsor of the event in all publications and advertisements for the Fitness Convention A large logo on the sponsorship board of the event The Pro Fitness Association website The logo on all event banners, posters, and promotional items

10. Benefits include: 3 complimentary tickets to attend Custom sponsorship sign and product placement at peninsula position during expo Informational booth set up outside convention room during registration Logo placement as a sponsor of the event in some publications and advertisements for the Fitness Convention A logo on the sponsorship board of the event The Pro Fitness Association website The logo on all event banners, posters, and promotional items

11. Benefits include: 2 complimentary tickets to attend Custom sponsorship sign and product placement during expo Informational booth set up outside convention room during registration Logo placement as a sponsor of the event in some publications and advertisements for the Fitness Convention A logo on the sponsorship board of the event The Pro Fitness Association website The logo on all event banners, posters, and promotional items

12. $1,750 /booth Opportunity to sell their products/services at a discounted price Increase brand awareness Expo: Location: International Ballroom A & B 1,848 sq ft 61.92’ x 31.83’ Max Capacity: 250 people

13. Close Grip Power Plate GNC Robeks Fruit Smoothies Nike Clothing and Apparel

14. 1. Muscle-Tech, 2. Precision Fitness Equipment, 3. FitCorp, 4. Nike Clothing and Apparel, 5. GNC, 6. Robeks Fruit Smoothies, 7. Close Grip, 8. PowerPlate Peninsulas (spots 1, 2)  12’ x 7’  84 sq ft Spots 3, 4, 5, 6, 7, 8  6’ x 7’  42 sq ft 7’ 12’

15. Event Planners Fitness Instructors Guest Speakers Hotel Staff and Security Volunteers

16. All meals will offer a selection of both meat and vegetarian plates. Alcoholic beverages will not be included in the event fee Onsite - Berkshires and Connolly’s Pub Several bars and pubs within walking distance Coffee and juice will be served in between workshops and sessions during breaks Water coolers will be readily available during workshops Crisp Romaine and Herbed Croutons,Shredded Parmesan Cheese Classic Caesar Dressing Crisp Romaine and Herbed Croutons,Shredded Parmesan Cheese Classic Caesar Dressing

17. Hors d’Ouevres Portobello Mushrooms with Sun-dried Tomato, Goat Cheese and Pesto Crispy Shrimp Tempura with Chile and Soy Dipping Sauce Roasted Tomato Bruschetta with Cilantro Pesto Mini Chicken Saltimbocca Bites Fresh Mozzarella and Roma Tomato with Basil

18. Breakfast Buffet Chilled Orange, Grapefruit and Cranberry Juices Farm Fresh Scrambled Egg, Country Sausage, American Cheese on a Flaky Croissant Farm Fresh Scrambled Eggs, Bacon, and Cheddar Cheese Burrito Fresh Fried Egg, Canadian Bacon and Melted Cheese on a Toasted English Muffin Selection of Kellogg Cereals Sliced Fresh Seasonal Fruit and Mixed Berries Assorted Dannon Yogurt Freshly Brewed French Roast Coffee and Assorted Bigelow Teas

19. Lunch Buffet Gulf Shrimp and Mango Salad with Spicy Lilikoi Vinaigrette Grilled Chicken and Pineapple Lo Mein Salad with Sesame Soy Dressing Vine Ripened Tomatoes, Fresh Mozzarella and Basil Roasted Sirloin of Beef with a Wild Mushroom, Dried Cranberry and Cannelloni Bean Ragout Baja Grilled Chicken with Fresh Avocado, Caramelized Shallots and Melted Gruyere Cheese Sun Dried Tomato Beurre Blanc Saffron Basmati Rice, Asparagus and Red Pepper with Lemon Herb Butter Warm Artisan Baguettes, Ficelles and Rolls Gourmet Pastries

20. Afternoon Breaks Vegetable Crudités with Creamy Peppercorn Dipping Sauce Sliced Fresh Fruit and Mixed Berries with Dannon Yogurts Assorted Granola, Nutrigrain and Power Bars Assorted Juices and Tropicana Fruit Smoothies, Poland Spring Waters

21. Formal Dinner First Course Maine Lobster Bisque Tomato Basil Bisque Salad Course Mixed Greens with Shredded Carrots, Kalamata Olives, English Cucumbers, Red Peppers - Raspberry Vinaigrette Ceaser Salad Crisp Romaine and Herbed Croutons,Shredded Parmesan Cheese Classic Caesar Dressing Entrée Options Balsamic Grilled Filet Mignon of Beef with a Cabernet Reduction Shrimp Sorrento with Chervil Roasted Garlic Butter Chicken Duxelle en Croute Porcini Mushroom and Ricotta Ravioli Dessert Individual Tiramisu with Raspberries and Chocolate Sauce Individual New York Cheesecake with Raspberry Sauce

22. 2 workshops will be held: Nutrition &Wellness and Building a Business Prominent members of PFA chosen to speak each year with new ideas and successes they have had personally 3 fitness instructors chosen from members of PFA and convention attendees for group fitness Each will lead a group fitness training class Pilates, cardiovascular training, strength training Will pay a discounted price

23. Jackie Warner and David Zinczenko Benefits Boston Limousine Service Round trip first class tickets Suites Gift basket Dinner at Berkshires

24. Meal and security staff provided by the Hilton A detailed emergency plan is located in each of the convention attendees rooms as well as the conference space

25. Volunteers will be recruited from the Carroll School of Management at Boston College There will be 15 volunteers Each volunteer will receive credit for volunteering at the Professional Fitness Association Annual Conference and will receive a certificate of participation

26. Greet convention guest speakers and attendees at the airport Check in and registration Facilitate the movement to and from guest speaker sessions, workshops, meals, and vendor expositions An informational session detailing these responsibilities will be held before the event at approximately 2:30pm Volunteers must arrive at 2:00 pm the day of September 18 th When they arrive they must first check-in and then they each will receive a volunteer shirt

28. Emergency Procedure 24 hour hotel emergency response team ready for any potential emergencies or problems Hotel emergency # 66 Paramedics, fire department and police are located within 4 minutes of the hotel PFA Employees are CPR/First Aid certified

29. All participants will sign a waiver in case of injury Injury potential is low because attendees have a lot of experience with fitness equipment and proper safety techniques Hotel is in compliance with American with Disabilities Act (ADA) but must notify 1 week in advance of any extra needs Hotel security and first aid is on hand at site and is included in our convention fees and costs

30. Venue Rental - $30,000 budget Includes: Hotel Security and Staff Audio Equipment Tables and Chairs Catering Staff Food (2 breakfasts, 2 lunches, 1 reception, 1 dinner) Hotel rooms for staff

31. Key Note Speakers Speaker fees: $40,000 Travel: $1,018 Hotel: $880 Marketing Email: Free Website: Free Trade Journal Ad: $1,800 Staff Travel: $3,120 Transportation: Shuttle service Miscellaneous Registration Packets: donated by sponsors Staff/Volunteer Apparel: $250 Stationary Supplies: $150 Liability Insurance: provided by hotel Taxes Service and State Tax: $4,000 Administration Fees: $2,400 Contingency: $500

32. Registration Fees $310 (Early Bird) $350 (Regular Registration) $400 (Day of) Sponsorships $10,000 (Gold) $7,500 (Silver) $5,000 (Bronze) Vendors $1,750 (5) = $8,750

33. Total Income: $82, 250 Total Expenses: $77,718 PROFIT = $4,532 Goal of Organization is not to make large profits. Mostly just educational and professional. Profits are helpful to put towards other organizational ventures and future convention budgets.

34. Thank You