Productline 120613011417-phpapp01
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This document discusses product lines and product mixes. It defines a product line as a group of related products that serve similar functions, markets, or price points. A product mix is the complete set of products a seller offers. It then lists Nestle's major product lines as milk and nutrition products, beverages, prepared dishes and cooking, chocolates and confectionery, and vending and food services.
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The document discusses Nestle's product line and marketing presentation. It defines a product line as a group of related products that serve similar functions, target the same customer groups, and have comparable price points. Nestle's extensive product line is organized into categories including milk and nutrition products, infant products, beverages, prepared dishes and cooking, chocolates and confectionery, and vending/food services. The presentation provides an overview of Nestle's diverse assortment of goods.
Product line of nestle
The document discusses product lines and product mixes. A product line consists of a group of related products that serve similar functions, target the same customer groups, or fall within the same price ranges. A product mix refers to the complete set of products and items offered for sale by a seller. The document then lists and describes Nestle's various product lines, including milk and nutrition products, beverages, prepared dishes and cooking, chocolates and confectionery, and vending and food services.
Product mix
The document discusses product mix concepts including product lines, expanding product lines through line filling and line stretching, and the dimensions of a product mix including length, width, depth, and consistency. A company can increase its product mix in four ways - by increasing the number of product lines (width), the number of items within lines (length), versions within lines (depth), or consistency between related lines.
Presentation of product mix depth,length,width and consistency
This document defines key terms related to a company's product mix, including product mix, product line, width, length, depth, and consistency. It explains that a company's product mix has four dimensions: width refers to the number of different product lines, length is the total number of items in each line, depth is the number of versions of each product, and consistency relates to how closely the lines are related. The document provides Unilever as an example, showing two of its product lines for food/drinks and personal care, and the different products that fall under each line to demonstrate the concepts of product mix width, length, and depth.
Product hierarchy and product mix
This document discusses product hierarchy and product mix. It defines the 6 levels of product hierarchy from basic needs to specific items. It then discusses the concepts of product systems, product mix, product line, and the width, length, depth and consistency of a product mix. It provides examples of line stretching, line filling, and line pruning as strategies to manage a product line. Finally, it outlines 5 product mix strategies including expansion, contraction, alteration, new uses, and trading up/down.
Product mix
1. A company's product mix consists of its various product lines and has four dimensions: width, length, depth, and consistency.
2. Product-mix decisions involve analyzing product lines, reviewing a market profile against competitors, and methods to extend product lines such as line stretching, line filling, and line modernizing/featuring/pruning.
3. Product-mix management is important for companies like Hindustan Unilever to effectively offer the right portfolio of products.
Product mix and branding decisions.
Product mix and branding decisions,product line concept, product mix concept, example of product mix, width of product mix, length of product mix, depth of product mix,consistency of product mix, pricing of product mix, branding decisions, brand positioning, brand name selection, brand sponsorship, brand development.
Product descision
This document discusses various levels of product decisions including product classification, consumer and industrial product types, branding strategies, packaging, new product development process, and product life cycle. It provides details on the three levels of a product - the actual product, the product line, and the product assortment. It also explains the eight stages of new product development from idea generation to commercialization and the five stages of a product's life cycle from development to decline.
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The document discusses Nestle's product line and marketing presentation. It defines a product line as a group of related products that serve similar functions, target the same customer groups, and have comparable price points. Nestle's extensive product line is organized into categories including milk and nutrition products, infant products, beverages, prepared dishes and cooking, chocolates and confectionery, and vending/food services. The presentation provides an overview of Nestle's diverse assortment of goods.
Product line of nestle
The document discusses product lines and product mixes. A product line consists of a group of related products that serve similar functions, target the same customer groups, or fall within the same price ranges. A product mix refers to the complete set of products and items offered for sale by a seller. The document then lists and describes Nestle's various product lines, including milk and nutrition products, beverages, prepared dishes and cooking, chocolates and confectionery, and vending and food services.
Product mix
The document discusses product mix concepts including product lines, expanding product lines through line filling and line stretching, and the dimensions of a product mix including length, width, depth, and consistency. A company can increase its product mix in four ways - by increasing the number of product lines (width), the number of items within lines (length), versions within lines (depth), or consistency between related lines.
Presentation of product mix depth,length,width and consistency
This document defines key terms related to a company's product mix, including product mix, product line, width, length, depth, and consistency. It explains that a company's product mix has four dimensions: width refers to the number of different product lines, length is the total number of items in each line, depth is the number of versions of each product, and consistency relates to how closely the lines are related. The document provides Unilever as an example, showing two of its product lines for food/drinks and personal care, and the different products that fall under each line to demonstrate the concepts of product mix width, length, and depth.
Product hierarchy and product mix
This document discusses product hierarchy and product mix. It defines the 6 levels of product hierarchy from basic needs to specific items. It then discusses the concepts of product systems, product mix, product line, and the width, length, depth and consistency of a product mix. It provides examples of line stretching, line filling, and line pruning as strategies to manage a product line. Finally, it outlines 5 product mix strategies including expansion, contraction, alteration, new uses, and trading up/down.
Product mix
1. A company's product mix consists of its various product lines and has four dimensions: width, length, depth, and consistency.
2. Product-mix decisions involve analyzing product lines, reviewing a market profile against competitors, and methods to extend product lines such as line stretching, line filling, and line modernizing/featuring/pruning.
3. Product-mix management is important for companies like Hindustan Unilever to effectively offer the right portfolio of products.
Product mix and branding decisions.
Product mix and branding decisions,product line concept, product mix concept, example of product mix, width of product mix, length of product mix, depth of product mix,consistency of product mix, pricing of product mix, branding decisions, brand positioning, brand name selection, brand sponsorship, brand development.
Product descision
This document discusses various levels of product decisions including product classification, consumer and industrial product types, branding strategies, packaging, new product development process, and product life cycle. It provides details on the three levels of a product - the actual product, the product line, and the product assortment. It also explains the eight stages of new product development from idea generation to commercialization and the five stages of a product's life cycle from development to decline.
PNKids Product Launch
This document outlines a tiered and integrated product launch strategy for a new vitamin brand targeting kids. It involves launching new licensed character medical products simultaneously with other vitamin products to extend the existing kids' vitamin brand. The strategy employs 360-degree integrated marketing across product packaging, advertising, retail displays, and events to maximize visibility of the licensed merchandise. A soft launch will introduce premium product design and cohesive branding in all communications. Retail activities and cost-effective campaigns will capitalize on the new products during post-launch. Events and sponsorships will provide free publicity. The goal is to break from past launch failures and establish the vitamins as ones loved by both parents and kids.
Marketing management
The document provides an overview of key marketing concepts and activities. It discusses the marketing mix of product, price, place, and promotion. It also covers target marketing, market segmentation, product development, pricing strategies, advertising, personal selling, distribution channels, and physical distribution. The goal is to plan and execute activities to create exchanges that satisfy customer needs and organizational objectives.
New product launching strategy
Delight Bread is launching a new flavored bread product in Pakistan with mango, strawberry and chocolate flavors. The product is positioned as a healthier alternative to traditional bread that also tastes good. Currently, only 5% of the Pakistani population eats packaged bread, leaving a large potential market. Delight Bread plans to target all income groups and youth through promotional campaigns. Distribution will be through bakeries, super stores, and markets. Pricing strategies include cost-plus pricing and price skimming. Advertising will utilize television, radio, newspapers and billboards.
Products and service decisions marketing
This document discusses the three levels of decisions that companies must make regarding their products and services: individual product decisions, product line decisions, and product mix decisions. Individual product decisions include determining product attributes, branding, packaging, labeling, and product support services. Product line decisions involve decisions about a company's various product lines, including line filling and line stretching. Product mix decisions refer to a company's entire portfolio of product lines and items, considering the width, length, depth, and consistency of the mix.
Presentationofproductmixdepthlengthwidthandconsistency 140107043235-phpapp01
The document discusses the concept of product mix, which refers to the range of products offered by a company. It notes that a company's product mix has four dimensions: width, length, depth, and consistency. Width refers to the number of different product lines. Length is the total number of items in each product line. Depth is the number of versions of each product. Consistency relates to how closely the various product lines are related. The document provides examples to illustrate these dimensions using Unilever's personal care and food & drink product lines.
Promotion
This document discusses elements of a promotional mix, including advertising, sales promotion, public relations, personal selling, and the sales force. It defines each element and provides examples. Advertising is defined as a paid, sponsor-identified communication to promote ideas, goods, or services. Sales promotion uses technologies like coupons, gifts, and discounts to stimulate demand. Public relations professionally maintains a favorable public image. Personal selling uses a sales force to directly sell products and services. The sales force structure can be organized by territory, product, or type of customer.
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We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Productline 120613011417-phpapp01
- 1. PRODUCT LINE
- 2. INTRODUCTION PRODUCT LINE:A group of products that are clearly related because they function in a similar manner are sold to the same customer groups, are marketed through the same type of outlets or fall within given price ranges PRODUCT MIX:A Product Mix also called a PRODUCT ASSORTMENT is the set of all products and items a particular seller offers for sale OTHER TOPICS DISCUSSED: PRODUCT LINE LENGTH:STRETCHING : FILLING PRODUCT MIX:WIDTH :LENGTH :DEPTH
- 3. PRODUCT LINE OF NESTLE
- 5. CONT…
- 7. BEVERAGES
- 8. CONT…
- 11. CONT…
- 12. CONT…
- 13. CONT…
- 15. CONT…
- 16. CONT…
- 18. CONT…
- 20. CULINARY
- 21. TOUCH POINTS
- 22. PRODUCT MIX
- 23. PRODUCT MIX OF NESTLE Milk products and nutrition Beverages Prepared dishes and cooking aids Chocolates and confectionary Vending and food services