This document outlines a productization canvas tool for developing new products and services. The canvas includes sections for defining the ideal customer, customer problem or risk, value provided by the solution, core features of the product or service, pricing model, unique value proposition, differentiation, theme, name, and manifesto. The tool was created between 2008-2014 and is licensed for sharing and adaptation with attribution.

1. PRODUCTIZATION CANVAS 2.0
IHANNEASIAKAS
PALVELUTUOTE
OSTORISKIT
OSTOIKKUNA
HYÖTY
TUOTTEEN SISÄLTÖ
HINTA
LUPAUS
EROTTAVA TEKIJÄ
TEEMA
NIMI
MANIFESTI
Created by Päivi Vesala, Mikko Törmänen & Mikko Lapinlahti 2008-2014
Except where otherwise noted, this work is licensed under
http://creativecommons.org/licenses/by-sa/4.0/
PERUSOMINAISUUS
EI IHANNEASIAKAS
ASIAKAS
ONGELMA
www.tuotteistuspolku.fi