The document outlines the importance of offering product variations in e-commerce stores to enhance customer choice and experience. It discusses the implementation of simple variants like size and color, database structure for managing variations, and the need for template switching based on product characteristics. Additionally, it highlights the significance of improving user experience to ensure easy navigation, increase customer satisfaction, and boost engagement.

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Products Variations and
User Uploads
By: Prof. Muhammad Luqman Khan
Data science Dept. of BZU
muhammadluqmankhan7860@gmail.com

2. Giving Users Choice
• Many products in e-commerce stores require some sort of
choice from the customer, be it the size, color, or even the
material.
• At the moment, we only have very basic products, which
can simply be viewed by our customers.
• We need to extend this to allow customers to see
variations of products, and to be able to choose their own
variation of the product, before purchasing it.
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3. Giving Users Choice …
• Simple Variants:
– The simplest form of variant would be a single drop-down box
of variations of a product.
– If we took t-shirts as an example, we would just have a
variation of size.
– This would be quite simple to implement.
– When we create our database table for items in the shopping
basket; it needs only an extra field to record the variant the user
is purchasing.
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4. Giving Users Choice …
• How could this work?
– firstly we would need a list of possible variations
– secondly we would need to associate these with various
products along with any additional cost implications they would
have on the product.
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5. Giving Users Choice …
• Combinations of Variants
– simple variants are quite limiting.
– If we want to have variations of both size and color,
administrators would need to create a variant for each
combination of these.
– When it comes to developing our shopping basket later,
however, there will obviously be some additional complications,
which will need to be considered.
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6. Giving Users Choice …
• How will this work?
– The easiest way for this to work is to have our framework work
with a list of administrator-definable variation types or
attributes, such as:
• Size
• Color
• Finish
– Then, each product will have a number of these variations
associated with it, grouped by their variation type.
– The framework would also need to store and manage potential
cost differences with different versions of a product. 6

7. Giving Users Choice …
• High-level Overview
– If we take a look at a high-level overview of what we have
discussed, we can see more clearly how this all may relate.
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8. Giving Users Choice …
• Database Structure
– We need to create two tables to record the variation data itself,
and some additional tables to maintain the relationship between
products and their variants.
– We won't be associating a product with variation types
(attributes), because not all products associated with those
types of variation would need all of the variations associated
with them.
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9. Giving Users Choice …
• Template Switching
– Depending on if the product has variations, we need to change
the template used to generate the product view to the customer.
– If the product has no variations, then they need to see the
template we created in the previously; if the product does have
variations, then we need to display a template that can support
the ability for the customer to choose their variants.
– For each variant type that a product can have, we would
obviously need a new section within this template; this could be
drop-down boxes, or some other method for selecting a variation.
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10. Giving Users Choice …
• Template Switching ..
– One such example of an extended template, as shown follows,
lists options for colors and sizes of t-shirts:
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11. Why is ecommerce user experience important?
Ecommerce user experience (UX) is the overall experience your
customers have when interacting with your online store.
The main objective of a good user experience design is to create a
positive online shopping experience without any friction. Good
ecommerce UX follows core UX design principles to help you design
an online store that your target audience will love.
Below are some reasons why you should consider improving your
ecommerce user experience:
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12. Easy navigation:
A good ecommerce UX ensures that your online store has a clear
information architecture. This makes it easy for your customers to
quickly and easily find what they’re looking for.
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13. Increase customer satisfaction and brand
awareness:
An intuitive ecommerce website gives visitors a good first impression.
Customers will be more likely to spend time on your website and may
also be compelled to leave positive reviews or promote your brand via
word of mouth.
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14. Improved user engagement:
Personalizing content based on a user’s interests, browsing history,
and behavior can increase their chances of staying engaged.
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