Published December 3rd, 2016, in Technology.
Presentation for an in-class assignment during a class at Product School in NY.
Product School
Times Square
New York, NY
Fall 2016
---
FVCproductions
https://fvcproductions.com
This document outlines a digital marketing plan for the Thompson Punke brand to build awareness and community around Ping-Pong. The plan focuses on growing the brand's presence across multiple platforms including a mobile app, Facebook, blogs, brand ambassadors, and visual platforms like Tumblr and Pinterest. The goals are to integrate Thompson Punke into larger marketing efforts, grow the brand community, increase social mentions and sentiment, drive shares, downloads, traffic, and online conversions. Key tactics include developing a mobile app to find nearby Ping-Pong games, growing the Facebook fan page, engaging bloggers, identifying brand ambassadors, and regularly posting on additional social media platforms. Progress will be tracked using various analytics and metrics.
Donna Wilkins, CEO, CharityDynamics
Twitter Handle: @DonnaJWilkins
Donor Engagement is rapidly evolving and is immensely important to your organization’s success. Is your nonprofit organization reaching out to the donors who make your campaigns successful? Is your nonprofit connecting with those who have chosen your nonprofit as their favorite charity? Nonprofits that establish themselves as a donor’s favorite charity are more likely to receive greater support from them – not just in terms of cash contributions, but also through volunteering, event participation and issue advocacy.
Promoted Tweets, Accounts, and Trends on Twitter allow businesses to target audiences and increase exposure. Promoted Tweets reach current and potential followers, Trends appear prominently on timelines for mass exposure, and Promoting Accounts builds communities to engage with and spread messages. Analytics also provide tracking of ad activity and customer behavior to improve campaigns. Businesses are only charged for engagement with Promoted content.
Were the Avengers a real team, were I actually their social media manager, this is what I came up with for a social media strategy in order to create the best brand image for the team as possible. PUR 3622 Project 1.
Weekend Getaway Bakeri Group - Real Estate Campaign Idea & Promotion PlanNikhil Saraf
This document provides a campaign idea and promotion plan to sell residential plots. The objective is to position the plots as providing a promise of a weekend home in nature for rest and family time. The promotion plan uses a multi-pronged approach across various media channels like television, print, radio, outdoor, and online to maximize outreach. Key target audiences are males aged 35-45 years with families and high incomes living in Ahmedabad. The plan outlines strategies for each media including identifying appropriate programs, publications, and platforms to engage the target demographic.
Sharesy: Creating a launch strategy for a new social game Kenty Empire
Sharesy is launching a new slots-based game for the bingo market that allows users to play in teams and share winnings. To launch successfully in the crowded gaming market, the strategy is to 1) attract influential Facebook users by gifting them free coins and gifts to unlock on the app, 2) facilitate player connections through an in-app friend finder and team selector, and 3) reward participation by recognizing high-scoring players and teams on the app and Facebook each week. This will build an engaged Facebook fanbase through character-led engagement and incentivizing users to invite friends and create winning teams.
Methodist Le Bonheur Healthcare: Storytelling: Using strong storytelling to i...SocialMedia.org Health
Amanda Mauck presented at the Member Meeting on October 25, 2016 in New York City about using storytelling to increase social engagement. She discussed how stories can cause empathy, help with recall, and enhance connections with brands. Mauck outlined elements of a strong story, including characters, conflict, and an arch. She emphasized letting families tell their own stories to increase engagement on social media platforms like Twitter.
The document discusses how to make the most of a small Facebook ad budget. It notes that the Facebook Ad Manager allows researching market sizes and planning expenses with no cost. It also explains that Facebook CPC campaigns optimize ads to be the most cost-efficient by testing messages and creative to achieve high click-through rates at the lowest cost per click. The document promotes joining an upcoming tweetchat about community managers.
This document outlines a digital marketing plan for the Thompson Punke brand to build awareness and community around Ping-Pong. The plan focuses on growing the brand's presence across multiple platforms including a mobile app, Facebook, blogs, brand ambassadors, and visual platforms like Tumblr and Pinterest. The goals are to integrate Thompson Punke into larger marketing efforts, grow the brand community, increase social mentions and sentiment, drive shares, downloads, traffic, and online conversions. Key tactics include developing a mobile app to find nearby Ping-Pong games, growing the Facebook fan page, engaging bloggers, identifying brand ambassadors, and regularly posting on additional social media platforms. Progress will be tracked using various analytics and metrics.
Donna Wilkins, CEO, CharityDynamics
Twitter Handle: @DonnaJWilkins
Donor Engagement is rapidly evolving and is immensely important to your organization’s success. Is your nonprofit organization reaching out to the donors who make your campaigns successful? Is your nonprofit connecting with those who have chosen your nonprofit as their favorite charity? Nonprofits that establish themselves as a donor’s favorite charity are more likely to receive greater support from them – not just in terms of cash contributions, but also through volunteering, event participation and issue advocacy.
Promoted Tweets, Accounts, and Trends on Twitter allow businesses to target audiences and increase exposure. Promoted Tweets reach current and potential followers, Trends appear prominently on timelines for mass exposure, and Promoting Accounts builds communities to engage with and spread messages. Analytics also provide tracking of ad activity and customer behavior to improve campaigns. Businesses are only charged for engagement with Promoted content.
Were the Avengers a real team, were I actually their social media manager, this is what I came up with for a social media strategy in order to create the best brand image for the team as possible. PUR 3622 Project 1.
Weekend Getaway Bakeri Group - Real Estate Campaign Idea & Promotion PlanNikhil Saraf
This document provides a campaign idea and promotion plan to sell residential plots. The objective is to position the plots as providing a promise of a weekend home in nature for rest and family time. The promotion plan uses a multi-pronged approach across various media channels like television, print, radio, outdoor, and online to maximize outreach. Key target audiences are males aged 35-45 years with families and high incomes living in Ahmedabad. The plan outlines strategies for each media including identifying appropriate programs, publications, and platforms to engage the target demographic.
Sharesy: Creating a launch strategy for a new social game Kenty Empire
Sharesy is launching a new slots-based game for the bingo market that allows users to play in teams and share winnings. To launch successfully in the crowded gaming market, the strategy is to 1) attract influential Facebook users by gifting them free coins and gifts to unlock on the app, 2) facilitate player connections through an in-app friend finder and team selector, and 3) reward participation by recognizing high-scoring players and teams on the app and Facebook each week. This will build an engaged Facebook fanbase through character-led engagement and incentivizing users to invite friends and create winning teams.
Methodist Le Bonheur Healthcare: Storytelling: Using strong storytelling to i...SocialMedia.org Health
Amanda Mauck presented at the Member Meeting on October 25, 2016 in New York City about using storytelling to increase social engagement. She discussed how stories can cause empathy, help with recall, and enhance connections with brands. Mauck outlined elements of a strong story, including characters, conflict, and an arch. She emphasized letting families tell their own stories to increase engagement on social media platforms like Twitter.
The document discusses how to make the most of a small Facebook ad budget. It notes that the Facebook Ad Manager allows researching market sizes and planning expenses with no cost. It also explains that Facebook CPC campaigns optimize ads to be the most cost-efficient by testing messages and creative to achieve high click-through rates at the lowest cost per click. The document promotes joining an upcoming tweetchat about community managers.
Social media marketing utilizes social networking sites like Facebook, Twitter, and LinkedIn to promote products and connect with consumers. It is becoming increasingly popular with both large and small businesses. Marketers can gauge engagement through metrics like likes, shares, and comments. Companies now spend more on social media advertising than any other form of marketing. Social media allows cost-effective promotion to reach vast audiences globally and build customer relationships through feedback.
The document discusses how Brad Parscale helped run Donald Trump's digital marketing campaign in 2016. It describes how the campaign used data from the RNC database to create targeted audiences on Facebook. It then tested thousands of ad variations daily to maximize engagement. This extensive testing and use of data allowed the campaign to lower costs per thousand impressions. The lessons learned from digital ads were then applied to offline campaign activities as well.
UHD AMA | Influencing Today's Consumers Through Social AdvertisingMMI Agency
The document discusses strategies for influencing today's consumers through social advertising. It provides an overview of key topics including why social ads are effective, top social platforms, best practices for campaign strategy, current trends in social media marketing, and additional resources. The presentation was given by Caitlin Jeansonne, Social Media Director at MMI Agency, and focused on how to build successful social advertising campaigns.
Domino's Pizza Social Media Campaign analysisKate Organ
Domino's Pizza has grown from a single location in 1960 to over 5,000 stores by the late 1980s. In the 2000s, Domino's changed its pizza recipe and launched online ordering and tracking. In 2010, a new CEO launched an advertising campaign to improve Domino's brand image. Currently, Domino's uses social media like Facebook, Twitter, and Instagram for marketing. In 2015, Domino's launched a "tweet-to-eat" campaign allowing orders on Twitter. However, the document recommends Domino's improve by more actively monitoring and responding to negative social media comments to build trust and improve customer satisfaction.
1) The document summarizes key findings from interviews and research conducted by Columbia Journalism School's Tow Center for Digital Journalism on the relationship between digital news publishers and platforms.
2) Publishers have differing strategies for platforms based on their business models, and feel they have little visibility into how platforms' algorithms and metrics work.
3) While platforms expand opportunities, publishers worry about losing control over audiences and struggle to measure the impact of platform strategies.
How to Use Paid Social Advertising Promotions to Drive Measurable Business Ob...Grant Tilus
My presentation from Zenith Social Media Marketing 2014. Go through it to learn about how you can use paid social media advertising promotions and measure results to better track ROI to impact actual business objectives.
Join Techqueria as we explore how Latinx leaders in tech from Asana, Out in Tech, and Digital Nest are finding and building their communities.
There will be networking sessions and raffle prizes!
Stories from Latinas in Engineering with KeepTruckinFrances Coronel
Hear from various Latina engineers and engineering leaders as they share lightning talks of their journeys and careers.
MCed by Kelly Gonzalez, Director of Diversity & Inclusion at KeepTruckin.
Uncharted Territories: On Being the First in TechFrances Coronel
We all have stories of being the first...
The first to go to college
The first to work in tech
The first to be a CEO
The first to open an office in a different country
Join Techqueria, Latinas in Tech and Lyft at our virtual event on Thursday, July 16 2020 at 4:00 pm PDT and hear stories from Latinx in Tech speakers on navigating being the first and explore "Uncharted Territories: On Being The First In Tech".
Pride Month Event with Blend: Intersecting Identities in TechFrances Coronel
Join Techqueria & Blend to celebrate Pride Month by hearing the perspectives of queer Latinx in tech as we explore their careers and advice they have on thriving in the tech industry.
Frances Coronel gave a presentation on the present and future of work. The presentation covered: 1) How the COVID-19 pandemic is shifting work expectations, such as increased remote work. 2) How workers are feeling more distracted and less productive while working remotely and context switching between tasks. 3) How employees are pushing companies to prioritize human rights and corporate responsibility. 4) How future work will rely more on AI technologies to assist with tasks like speech recognition, image analysis, behavior prediction, and automating workflows to increase collaboration. The presentation ended with a Q&A session.
Pluralsight LIVE 2019 | Progressive Web Apps 101Frances Coronel
Progressive Web Apps 101
Progressive Web Apps (PWAs) bring features we expect from native apps to the mobile browser experience and are on track to becoming the new golden web standard.
In this class, I'll walk you through the steps of transforming an existing website into a PWA from the bottom up and together, we'll explore the wide array of companies that have already benefited from the many enhancements PWAs offer.
Pluralsight LIVE
August 27, 2019, from 1:00 pm to 1:45 pm
Grand America Hotel
Salt Lake City, Utah
Little America Ballroom A/B
RevolutionConf 2019 - Progressive Web Apps 101Frances Coronel
Progressive Web Apps 101
Progressive Web Apps (PWAs) bring features we expect from native apps to the mobile browser experience and are on track to becoming the new golden web standard. In this class, I'll walk you through the steps of transforming an existing website into a PWA from the bottom up and together, we'll explore the wide array of companies that have already benefited from the many enhancements PWAs offer.
RevolutionConf
June 6, 2019, from 3:30 pm to 4:15 pm
Trader Interactive (Cape Henry)
JSConf EU 2019 - Being a Unicorn Working for Another UnicornFrances Coronel
In this talk, I’ll walk you through my journey as a woman of color in tech and how I got to where I am today as a software engineer at a high growth unicorn startup.
Sunday, June 2nd, 3:50 pm to 4:15 pm
JSConf EU 2019
BiPOCiT Space
This document provides an introduction to Slack for a college class. It includes information about connecting to the WiFi, introducing yourself with your name, pronouns, and a passion outside of school. It then discusses what Slack is, its searchable chat logs and knowledge base features, and how it enables workplace connectivity. An overview of the founder story and how the presenter uses Slack on their team is also provided. The document promotes Slack job opportunities and a podcast, and concludes with an invitation for questions.
This document welcomes Coro Fellows to Slack and includes an introduction activity where participants share their name, pronouns, knowledge of Slack, and a non-work passion. It also provides an overview of what Slack is, discusses the future of work connectivity, and shares the founder story. The document promotes Slack job opportunities and an upcoming podcast. It concludes with questions about public policy and tech, long-term planning, and feelings about the tech industry.
I presented these slides to the Telegraph Track at Hack Reactor in San Francisco, CA from 7:45 pm to 9:00 pm on Thursday - March 7th, 2019.
Talk: This class walks you through the steps of transforming an existing website into a Progressive Web App from the bottom up. Together we’ll also explore the vast array of companies that have already benefited from the many enhancements PWAs offer and why they’re so successful in emerging markets.
https://www.hackreactor.com/
General Assembly - So You Want To Be A WizardFrances Coronel
I presented these slides for a General Assembly talk on Wednesday - January 23rd, 2019 from 6:00 pm to 7:30 pm.
http://www.fvcproductions.com/2019/01/23/so-you-want-to-be-a-tech-wizard/
Social media marketing utilizes social networking sites like Facebook, Twitter, and LinkedIn to promote products and connect with consumers. It is becoming increasingly popular with both large and small businesses. Marketers can gauge engagement through metrics like likes, shares, and comments. Companies now spend more on social media advertising than any other form of marketing. Social media allows cost-effective promotion to reach vast audiences globally and build customer relationships through feedback.
The document discusses how Brad Parscale helped run Donald Trump's digital marketing campaign in 2016. It describes how the campaign used data from the RNC database to create targeted audiences on Facebook. It then tested thousands of ad variations daily to maximize engagement. This extensive testing and use of data allowed the campaign to lower costs per thousand impressions. The lessons learned from digital ads were then applied to offline campaign activities as well.
UHD AMA | Influencing Today's Consumers Through Social AdvertisingMMI Agency
The document discusses strategies for influencing today's consumers through social advertising. It provides an overview of key topics including why social ads are effective, top social platforms, best practices for campaign strategy, current trends in social media marketing, and additional resources. The presentation was given by Caitlin Jeansonne, Social Media Director at MMI Agency, and focused on how to build successful social advertising campaigns.
Domino's Pizza Social Media Campaign analysisKate Organ
Domino's Pizza has grown from a single location in 1960 to over 5,000 stores by the late 1980s. In the 2000s, Domino's changed its pizza recipe and launched online ordering and tracking. In 2010, a new CEO launched an advertising campaign to improve Domino's brand image. Currently, Domino's uses social media like Facebook, Twitter, and Instagram for marketing. In 2015, Domino's launched a "tweet-to-eat" campaign allowing orders on Twitter. However, the document recommends Domino's improve by more actively monitoring and responding to negative social media comments to build trust and improve customer satisfaction.
1) The document summarizes key findings from interviews and research conducted by Columbia Journalism School's Tow Center for Digital Journalism on the relationship between digital news publishers and platforms.
2) Publishers have differing strategies for platforms based on their business models, and feel they have little visibility into how platforms' algorithms and metrics work.
3) While platforms expand opportunities, publishers worry about losing control over audiences and struggle to measure the impact of platform strategies.
How to Use Paid Social Advertising Promotions to Drive Measurable Business Ob...Grant Tilus
My presentation from Zenith Social Media Marketing 2014. Go through it to learn about how you can use paid social media advertising promotions and measure results to better track ROI to impact actual business objectives.
Join Techqueria as we explore how Latinx leaders in tech from Asana, Out in Tech, and Digital Nest are finding and building their communities.
There will be networking sessions and raffle prizes!
Stories from Latinas in Engineering with KeepTruckinFrances Coronel
Hear from various Latina engineers and engineering leaders as they share lightning talks of their journeys and careers.
MCed by Kelly Gonzalez, Director of Diversity & Inclusion at KeepTruckin.
Uncharted Territories: On Being the First in TechFrances Coronel
We all have stories of being the first...
The first to go to college
The first to work in tech
The first to be a CEO
The first to open an office in a different country
Join Techqueria, Latinas in Tech and Lyft at our virtual event on Thursday, July 16 2020 at 4:00 pm PDT and hear stories from Latinx in Tech speakers on navigating being the first and explore "Uncharted Territories: On Being The First In Tech".
Pride Month Event with Blend: Intersecting Identities in TechFrances Coronel
Join Techqueria & Blend to celebrate Pride Month by hearing the perspectives of queer Latinx in tech as we explore their careers and advice they have on thriving in the tech industry.
Frances Coronel gave a presentation on the present and future of work. The presentation covered: 1) How the COVID-19 pandemic is shifting work expectations, such as increased remote work. 2) How workers are feeling more distracted and less productive while working remotely and context switching between tasks. 3) How employees are pushing companies to prioritize human rights and corporate responsibility. 4) How future work will rely more on AI technologies to assist with tasks like speech recognition, image analysis, behavior prediction, and automating workflows to increase collaboration. The presentation ended with a Q&A session.
Pluralsight LIVE 2019 | Progressive Web Apps 101Frances Coronel
Progressive Web Apps 101
Progressive Web Apps (PWAs) bring features we expect from native apps to the mobile browser experience and are on track to becoming the new golden web standard.
In this class, I'll walk you through the steps of transforming an existing website into a PWA from the bottom up and together, we'll explore the wide array of companies that have already benefited from the many enhancements PWAs offer.
Pluralsight LIVE
August 27, 2019, from 1:00 pm to 1:45 pm
Grand America Hotel
Salt Lake City, Utah
Little America Ballroom A/B
RevolutionConf 2019 - Progressive Web Apps 101Frances Coronel
Progressive Web Apps 101
Progressive Web Apps (PWAs) bring features we expect from native apps to the mobile browser experience and are on track to becoming the new golden web standard. In this class, I'll walk you through the steps of transforming an existing website into a PWA from the bottom up and together, we'll explore the wide array of companies that have already benefited from the many enhancements PWAs offer.
RevolutionConf
June 6, 2019, from 3:30 pm to 4:15 pm
Trader Interactive (Cape Henry)
JSConf EU 2019 - Being a Unicorn Working for Another UnicornFrances Coronel
In this talk, I’ll walk you through my journey as a woman of color in tech and how I got to where I am today as a software engineer at a high growth unicorn startup.
Sunday, June 2nd, 3:50 pm to 4:15 pm
JSConf EU 2019
BiPOCiT Space
This document provides an introduction to Slack for a college class. It includes information about connecting to the WiFi, introducing yourself with your name, pronouns, and a passion outside of school. It then discusses what Slack is, its searchable chat logs and knowledge base features, and how it enables workplace connectivity. An overview of the founder story and how the presenter uses Slack on their team is also provided. The document promotes Slack job opportunities and a podcast, and concludes with an invitation for questions.
This document welcomes Coro Fellows to Slack and includes an introduction activity where participants share their name, pronouns, knowledge of Slack, and a non-work passion. It also provides an overview of what Slack is, discusses the future of work connectivity, and shares the founder story. The document promotes Slack job opportunities and an upcoming podcast. It concludes with questions about public policy and tech, long-term planning, and feelings about the tech industry.
I presented these slides to the Telegraph Track at Hack Reactor in San Francisco, CA from 7:45 pm to 9:00 pm on Thursday - March 7th, 2019.
Talk: This class walks you through the steps of transforming an existing website into a Progressive Web App from the bottom up. Together we’ll also explore the vast array of companies that have already benefited from the many enhancements PWAs offer and why they’re so successful in emerging markets.
https://www.hackreactor.com/
General Assembly - So You Want To Be A WizardFrances Coronel
I presented these slides for a General Assembly talk on Wednesday - January 23rd, 2019 from 6:00 pm to 7:30 pm.
http://www.fvcproductions.com/2019/01/23/so-you-want-to-be-a-tech-wizard/
I presented these slides at GDG DevFest in San Francisco, CA from 3 pm to 4 pm on Sunday - October 28, 2018.
GDG DevFest is a one-day community-run event designed to facilitate the exchange of ideas between developers of all skill levels and backgrounds.
Talk: This class walks you through the steps of transforming an existing website into a Progressive Web App from the bottom up. Together we’ll also explore the vast array of companies that have already benefited from the many enhancements PWAs offer and why they’re so successful in emerging markets.
https://devfestsf.com
This document summarizes a class introduction to TypeScript that covers:
1. The key benefits of TypeScript for large projects like adding types and interfaces for modularity.
2. An overview of TypeScript versus JavaScript including how TypeScript extends JavaScript.
3. Assignments for students to explore TypeScript further including completing a Codelab, watching videos, or playing with an online editor.
Presented August 15th, 2018 at 6:30 pm till 7:30 pm at Google in SF as part of a Google Developers Group SF Meetup.
Talk: Progressive Web Apps 101
Description: I’ll walk you through the steps of transforming an existing website into a Progressive Web App from the bottom up. Together we’ll also explore the wide array of companies that have already benefited from the many enhancements PWAs offer.
More event details: https://www.meetup.com/google-developer-group-san-francisco/events/251833049/
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
2. Tinder Today
▸
2
10 million daily active users
Out of 50 million total users
1 million paying users
After launching Tinder Plus in February 2015
3. Opportunity Hypothesis
▸ Offering the Tinder Meetup
feature that provides date
venue suggestions will
entice more of the 49MM
existing (non- Plus) Tinder
users to trade-up to Plus
3
4. MVP
4
Functional Uses
- Provides date reco’s
based on Facebook
interests (i.e.
restaurants, bars, etc.)
Emotional Uses
- Breaks the ice
- Expedites the meet
5. Key Success Metrics
▸ Percentage increase of Tinder
Plus (premium) users
▸ Percentage increase of Tinder
Plus users who are using Tinder
Events
5
7. GTM Plan - 4 P’s
7
▸ Product: Date venue recommendations
▸ Price: Feature included with Tinder Plus
subscription ($9.99/$19.99 per month)
▸ Place: Additional page within conversations
section
▸ Promotion: Add “Where to meet” button within
“It’s a Match!”
8. GTM Plan: Messaging
8
Serious Sam
▸ 18-29 years old and is serious about meeting up with the person he or she is
matched with.
▸ “No longer ask where, just when.”
Dedicated Daniel
▸ 30-50 years old and dedicated to meeting up with their potential spouse.
▸ “Focus on getting where right.”