This document summarizes product research for a macrame shelf. The target markets are plant lovers and home decor enthusiasts. Analysis of keyword search volumes led to choosing "macrame shelf" as the keyword. The criteria for a viable product are that it is not patented, breakable, gated or hazmat. A macrame shelf priced at $29.99 with a cost of $6.48 was found to have a net profit margin of 37.78% and meet all criteria. Areas for improvement include adding measurements to images and instructions for assembly.