SlideShare a Scribd company logo
Product
Research
Maureen Kate Erat
PART 1: PRODUCT IDEA
PART 2: TARGET MARKET
PART 3: KEYWORD AND CHOSEN
PRODUCT
PART 4: CRITERIA
PART 5: PROFITABILITY
PART 6: SUMMARY
Product Idea
and Method
MANUAL
AUTOMATED VS.
Source: https://travel.earth/hobbies-
that-you-can-learn-during-
quarantine/
Source: https://www.buzzfeed.com/michelleno/most-
popular-pandemic-hobbies
https://gothictimes.net/10719/features/5-most-popular-
hobbies-during-quarantine/
https://www.reviewed.com/lifestyle/features/study-15-
most-popular-hobbies-to-start-during-coronavirus-
pandemic
Who is the
Target Market?
PLANT LOVERS
HOME DECOR ENTHUSIASTS
Chosen Keyword
Through Helium 10's Keyword Magnet
Keywords
MACRAME SHELF
7,254 SEARCH VOLUME
MACRAME WALL HANGING
SHELF
4,184 SEARCH VOLUME
MACRAME HANGING SHELF
2,573 SEARCH VOLUME
NOT PATENTED/ NO
TRADEMARK
NOT BREAKABLE/ NON-
ELECTRONIC
NON-GATED/ NON-HAZMAT
WITH MARKET TRENDS/
ELIGIBLE FOR PPC
CRITERIA
Numbers Criteria
PRICE: NOT BELOW $25
SALES: NOT BELOW 300 UNITS
REVENUE: NOT BELOW $7,000.00
REVIEWS: NOT MORE THAN 500
PROFIT MARGIN: NOT LESS THAN 30%
WEIGHT: NOT MORE THAN 3 lbs
Numbers Criteria
PRICE: $29.92
SALES: 302 UNITS
REVENUE: $ 8,091.23
REVIEWS: 299
WEIGHT: 2.08 lbs
Chosen Product
Item Price: $ 29.99
Selling on Amazon Fees: $ 4.50
Total Fulfillment by Amazon Fees: $ 7.57
Storage Cost per Unit: $ 0.11
Cost of Product: $ 6.48
Net Profit: $ 11.33
Net Margin: 37.78%
PROFITABILITY
Room for
Improvement
Include measurements in product images and to
include images that represent the size of the
product
Include manual or instructions on proper
assembly of product
To replace plastic hooks with more reliable metal
hooks
Summary
Chosen Product & Keyword: Macrame Shelf
Target Market: Plant lovers & Decor Enthusiasts
Price: $ 29.99
Cost: $ 6.48
Net Margin: 37.78%
Weight: 2.08lbs
Thank you!

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