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Product promotion italy
This document discusses the planning and research for a startup company called S&B Company. It lists the members of the company and describes their research into competitors, potential customers, preferred products, and marketing surveys. It then details the characteristics, packaging, pricing, placement, strengths, weaknesses, and promotion of their product, a handmade decorative bag made by a local Sicilian artist. The document provides information about the company's market research methods, online survey choice, SWOT analysis, and promotional campaign including a Facebook page, poster, and event sponsorship.
Product promotion italy
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- 4. What What type of product do people prefer ? Who Who are our potential customers,.. what kind of people are we trying to attract… who does it address to? Where Where can we sell the product? How How old are our potential customers… how much are they prepared to pay… what about customers’ income?
- 6. Methods: Personal survey (answers canbe rushed, as people are often in a hurry) Telephone survey (few people like talking on the phone) Postal survey (very few people give the questionnaire back) Observation survey (writing down answers and observations of a group of potential customers requires a considerable amount of time) On-line survey: that’s the one we have chosen
- 8. CHARACTERISTICS It is veryelegant, it is red with colourful pictures, a puppet face and three painted on it. It is really useful and practical for is made of non-toxic “EVA” foam rubber and it is a waterproof bag. It’s quite big. It’s 39 cm long, 14 cm wide and 33 cm high. It weighs less than a kilo and it’s hand painted.
- 9. 25 € costof the bag 20 € artist decoration 1 € paintbrushes and colours = 46 € total expenses It was decided to retail the bag for € 54,99 with a profit margin of about 19%. Shipping costs are not included in the price. They will change depending on the country of destination.
- 11. We thought ofa quite big box because we needed a safe shell to ship our bag. First we searched for a high quality box at a quite reasonable price. We found several boxes and then we chose the one with the best price. Then we covered it with white plastic, and finally we put the printed logo on the top and sides. PACKAGI NG
- 12. PLACE On the Net LocalshopsOnline- websites Trade fairs
- 13. -The bag isvery beautiful, a masterpiece handmade by a local artist. -The bag has a cool style, a comfortable shape and a hard- wearing material. -It is painted in many different bright colours - It can be used all year round. -It is original. - The bag is not suitable for all age groups. -Other companies are producing and marketing similar products. -We can make other products good for male customers. -The images on the bag make people know about the Sicilian folklore. -The growing number of tourists could increase the sales of our products. - Due to the economic crisis, a decrease in the number of tourists could cause a drop in sales -People may not understand the artistic value of the bag. - The price of the bag might be quite high
- 14. Promotion Our best wayto advertise our product: ONLINE PRINTED MATERIAL PUBLIC RELATIONS
- 15. We created afree page on Facebook. We also re-named the page with the name of our brand: EVA’S BAG We put our LOGO as a profile picture in our Facebook page. In the cover image, we created a collage with our photo group and the bag’s photo and we added our slogan: UNIQUE BAG FOR ORIGINAL WOMEN. We did it thanks to an Internet program called Pickmonkey, which helps people to edit pictures and create photo composition.
- 16. We created thisposter by an online program called “Poster my wall”. We had the bag and logo’s picture, the price, the company’s name, the slogan. We “mixed” all together and… we had the poster!!!
- 17. We promoted ourproduct at Leonardo Sciascia Open Day. The event was created in order to advertise our school, so we caught up the opportunity to sponsor our bag.
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Editor's Notes
- #14 ial