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The document discusses a marketing plan for Classic Airline Solution. It notes that approximately 120 million people in India smoke tobacco, killing over 900,000 people per year. While the government has tried to control tobacco use, some politicians oppose further restrictions to protect tobacco jobs. With deaths expected to increase to 1 million per year by 2014 due to lack of awareness, Learning Team A plans to launch an alternative product to tobacco in India to help the 120 million smokers.
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Product offering
- 1. 1 Running head: Classic Airline Solution Classic Airline Solution Marketing 571 October 1, 2012
- 2. 2 Justification There are approximately 120 million people in India that smoke. About 39 percent are men and 7 percent are women. The age ranges are between 25 to 68. Smoking kills over 900,000 people in India per year. In the past, the government officials in India have tried to take steps to control tobacco use. However, some politicians oppose further tobacco actions, because they want to protect the jobs of tobacco workers. Unless corrective or alternative actions are promoted, the death tolls for smoking related illnesses in India are expected to increase to 1 million people per year by 2014. Because of the lack of awareness and education about the harmful effects of tobacco use, Learning Team A, has decided to product launch a alternative method to tobacco use in India to aid the 120 million people who smoke.
- 3. 3 Reference: Jacobs, A. (2011, May). Smoking Laws in China. The New York Times Gonhuan,Y .China Center for Disease and Prevention, (2010). Health issues in China. Retrieved from website: http://www.chinacdc.cn/en What is Electronic Cigarettes? (2009). Retrieved from website: www.electroniccigarettes com .