Éfrem Maranhão Filho, a product manager at Oncase, discusses his transition from academia to the startup ecosystem and the challenges faced in promoting a product-focused culture. Key challenges highlighted include distinguishing between product and project management, resource sharing, managing expectations, and overcoming fear of failure. The document serves as a reflection on the complexities of his role and the evolution of Oncase as an IT consulting company.

1. Product Manager at
Oncase*
Éfrem Maranhão Filho
@efremfilho
http://onca.se
http://www.produto.io
* Oncase is a IT consulting company and represents Pentaho more information – http://onca.se

2. Rewind a bit
2006
Become a
professor
2013
Bitten by
startup bug
2014
Pivoted
PM world

3. Our BIG objective
Change Oncase’s culture for product
focus service company (must have)
…and do some products of our one (nice to have)

4. Four month later…
What is our actual challenges?

5. Challenge #1
What is the product and project
differences?!

6. Challenge #2
PM(Product Manager) vs PM(Project Manager)
And yes, for us is just about two letters difference!

7. Challenge #3
Resources sharing (with Project Manager)
…and complete lack of them!

8. Challenge #4
Expectation management
I really f*cked it up!

9. Challenge #5
Show your results
Aka
Overcome your fear of failure

10. Product Manager at
Oncase
Éfrem Maranhão Filho
@efremfilho
http://onca.se
http://www.produto.io