During the Project Product conference, my panel, "Product Launch Stories: The Good. The Bad. The Ugly.” dove into what we all struggle with in SaaS: product launches and overall readiness. What makes a good product launch? How is a “good product launch” defined, and who’s involved and responsible? I share experiences from PactSafe's product launches - failures and wins! - and provide tips for each stage in a product launch. Plus, you can download my product launch score card at bit.ly/pactsafelaunchpreso.