This document discusses key performance indicators (KPIs) for a product executive position. It provides examples of KPI materials that can be referenced, including lists of KPIs, performance appraisals, job skills, and key result areas. It also outlines the steps to create KPIs for this position, including defining objectives, identifying key result areas and tasks, and determining how to measure results. Common mistakes to avoid when building a KPI system, such as having too many KPIs, are also covered. The document recommends that KPIs be clearly linked to strategy and empower employees. Different types of KPIs are defined.