SlideShare a Scribd company logo
Identifying customer needsIdentifying customer needs
This process involved five main stages
Information gathering (raw data)
Survey, have been conducted, using a questionnaires
developed by the marketing team.
The one-on-one interview involved the SPS staff and the
students of UTM.
The interview last for about an hour, and the result was
interpreted as follows:
Survey, have been conducted, using a questionnaires
developed by the marketing team.
The one-on-one interview involved the SPS staff and the
students of UTM.
The interview last for about an hour, and the result was
interpreted as follows:
Information gathering (raw data)
Number of respondents = 28
Sections of the questionnaires = 3
Section A for SPS staff
Section B for student
Section C general overview about stair case
Total number of questions = 16
Number of respondents = 28
Sections of the questionnaires = 3
Section A for SPS staff
Section B for student
Section C general overview about stair case
Total number of questions = 16
Age
Gender
Respondents
Opinion About SPS Stairs
Place to Install The Lift
Interpretation of raw data to customer needs
Interpretation of raw data to customer needs
Interpretation of raw data to customer needs
Organization of Needs Into Hierarchy
Organization of Needs Into Hierarchy
Organization of Needs Into Hierarchy
Organization of Needs Into Hierarchy
13-The lift has different colors
*The lift is painted
**The lift can be differentiated from
building
***The lift can easily seen
14-The lift is attractive
*The lift has good looking
*The lift is shining
*The lift is decorated
15-The lift is secured
*The lift users can be restricted
*The lift can be used at certain time
*The lift can not be miss-used
**The lift can be lock
*The lift can only be used by some
specific people
16-The lift user can see everyone
outside
*The lift is uncovered
**The lift is transparent
NO Need Importance
1 The lift moves easily 5
2 The lift is easy to operate 4
3 The lift is easy to install 4
4 The lift carry heavy load 3
5 The lift moves freely 4
6 The lift works with little power 3
7 The lift last long time 5
8 The lift is safe 4
Importance of Customer Needs
8 The lift is safe 4
9 The lift is easy to use 5
10 The lift is affordable 3
11 The lift is comfortable 3
12 The lift works in any environment 4
13 The lift has different colors 1
14 The lift is attractive 3
15 The lift is secured 1
16 The lift user can see everyone outside 3
List of
Metrics
Metric
No.
Need Nos. Metric Imp. Units
1 1 Speed 4 m/s
2 2,5,15 Controller 5 Subj.
3 2,9 Control Cabinet Car 5 Subj.
4 3 Time to assemble 2 s
5 4 Load 5 kg
6 4 Persons 4 list
7 5 Machine 4 Subj.
8 5 Drive 5 Subj.
9 6 Current Intensity 4 A
10 6 Current Voltage 4 V10 6 Current Voltage 4 V
11 7 Lift Cycle Failure 5 cycle
12 8 Landing Accuracy 3 mm
13 5,9 Maximum Number of Stops 2 Subj.
14 9 Maximum travel Height 4 m
15 10 Unit Manufacturing Cost 5 MYR
16 11,13,14,16 Car Decoration 1 Subj.
17 12 Car Material 5 List
18 14 Entrance size 2 List
19 12 Resistance of Corrosion 4 mg/cm2
.year
20 12 Resistance of High Temperature 4 ◦
c
Need-Metric Matrix
Competitive
Bench
Marking
Chart
Competitive
Bench
Marking
Chart
Target
Specifications
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
Product Development, (Customer needs), Marketing, Design, Engineering
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Product Development, (Customer needs), Marketing, Design, Engineering

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Identifying customer needsIdentifying customer needs This process involved five main stages
  • 12.
  • 13. Information gathering (raw data) Survey, have been conducted, using a questionnaires developed by the marketing team. The one-on-one interview involved the SPS staff and the students of UTM. The interview last for about an hour, and the result was interpreted as follows: Survey, have been conducted, using a questionnaires developed by the marketing team. The one-on-one interview involved the SPS staff and the students of UTM. The interview last for about an hour, and the result was interpreted as follows:
  • 14.
  • 15. Information gathering (raw data) Number of respondents = 28 Sections of the questionnaires = 3 Section A for SPS staff Section B for student Section C general overview about stair case Total number of questions = 16 Number of respondents = 28 Sections of the questionnaires = 3 Section A for SPS staff Section B for student Section C general overview about stair case Total number of questions = 16
  • 16. Age
  • 18.
  • 20.
  • 22. Place to Install The Lift
  • 23. Interpretation of raw data to customer needs
  • 24. Interpretation of raw data to customer needs
  • 25. Interpretation of raw data to customer needs
  • 26. Organization of Needs Into Hierarchy
  • 27. Organization of Needs Into Hierarchy
  • 28. Organization of Needs Into Hierarchy
  • 29. Organization of Needs Into Hierarchy 13-The lift has different colors *The lift is painted **The lift can be differentiated from building ***The lift can easily seen 14-The lift is attractive *The lift has good looking *The lift is shining *The lift is decorated 15-The lift is secured *The lift users can be restricted *The lift can be used at certain time *The lift can not be miss-used **The lift can be lock *The lift can only be used by some specific people 16-The lift user can see everyone outside *The lift is uncovered **The lift is transparent
  • 30.
  • 31.
  • 32. NO Need Importance 1 The lift moves easily 5 2 The lift is easy to operate 4 3 The lift is easy to install 4 4 The lift carry heavy load 3 5 The lift moves freely 4 6 The lift works with little power 3 7 The lift last long time 5 8 The lift is safe 4 Importance of Customer Needs 8 The lift is safe 4 9 The lift is easy to use 5 10 The lift is affordable 3 11 The lift is comfortable 3 12 The lift works in any environment 4 13 The lift has different colors 1 14 The lift is attractive 3 15 The lift is secured 1 16 The lift user can see everyone outside 3
  • 33. List of Metrics Metric No. Need Nos. Metric Imp. Units 1 1 Speed 4 m/s 2 2,5,15 Controller 5 Subj. 3 2,9 Control Cabinet Car 5 Subj. 4 3 Time to assemble 2 s 5 4 Load 5 kg 6 4 Persons 4 list 7 5 Machine 4 Subj. 8 5 Drive 5 Subj. 9 6 Current Intensity 4 A 10 6 Current Voltage 4 V10 6 Current Voltage 4 V 11 7 Lift Cycle Failure 5 cycle 12 8 Landing Accuracy 3 mm 13 5,9 Maximum Number of Stops 2 Subj. 14 9 Maximum travel Height 4 m 15 10 Unit Manufacturing Cost 5 MYR 16 11,13,14,16 Car Decoration 1 Subj. 17 12 Car Material 5 List 18 14 Entrance size 2 List 19 12 Resistance of Corrosion 4 mg/cm2 .year 20 12 Resistance of High Temperature 4 ◦ c