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UX Workshop: Personas	
  June 19, 2013
^
•  Learn	
  about	
  UX	
  personas	
  from	
  Astrid	
  &	
  Alex	
  
– @tchdoll	
  
– @alex_sherman	
  
•  UX	
  overview	
  then	
  persona	
  ac;vity	
  	
  
•  End	
  8:30-­‐8:45	
  
•  Bathrooms?!	
  
@pcampatl #UXpersonas #AdhocPersonas
Tonight’s agenda	
  
@pcampatl #UXpersonas #AdhocPersonas
Who helped make this happen	
  
•  User’s	
  all-­‐encompassing	
  experience	
  
•  User-­‐centered	
  design	
  
•  Affects	
  business	
  
– Support	
  costs	
  
– Customer	
  loyalty	
  
– Site	
  visits	
  
– Brand	
  percep9on	
  
– Bo:om	
  line	
  
@pcampatl #UXpersonas #AdhocPersonas
What UX is & why you should care	
  
•  Representa;ons	
  of	
  users	
  
•  Iden;fy	
  needs/mo;va;ons/behaviors	
  
– What	
  users	
  do	
  
– How	
  users	
  do	
  it	
  
– Why	
  users	
  do	
  it	
  
– What	
  users	
  think	
  
– How	
  users	
  feel	
  
– Who	
  users	
  are	
  
@pcampatl #UXpersonas #AdhocPersonas
What personas are & why you should use them	
  
•  Establish	
  empathy	
  	
  
•  Create	
  shared	
  understanding	
  
•  Provide	
  a	
  common	
  language	
  	
  
•  BePer	
  communicate	
  internally	
  
•  Tool	
  for	
  focus	
  
•  Tells	
  the	
  “story”	
  
@pcampatl #UXpersonas #AdhocPersonas
What personas are & why you should use them	
  
•  Something	
  =	
  bePer	
  than	
  nothing	
  
•  Begin	
  building	
  user	
  profiles	
  (hypotheses)	
  
– Your	
  knowledge	
  
– Customer	
  support	
  
– Market	
  research	
  
•  Living,	
  breathing	
  
– Not	
  set	
  in	
  stone	
  
– Update	
  as	
  you	
  learn	
  &	
  as	
  things	
  change	
  
@pcampatl #UXpersonas #AdhocPersonas
How you can get started	
  
•  Update	
  as	
  you	
  learn	
  
– “Don’t	
  hesitate,	
  iterate!”	
  
	
  
@pcampatl #UXpersonas #AdhocPersonas
How you can get started	
  
•  Print	
  
•  Hang	
  
– Cubes	
  
– Hallways	
  
– Break	
  room	
  
•  Email	
  
•  Sparks	
  conversa;ons	
  to	
  help	
  
refine	
  personas	
  
@pcampatl #UXpersonas #AdhocPersonas
Promote the process by socializing personas	
  
@pcampatl #UXpersonas #AdhocPersonas
Questions?	
  
•  Iden;fy	
  assump;ons	
  
– Top	
  down:	
  Start	
  with	
  assumed	
  users	
  (1	
  per	
  page)	
  
– Bo:om	
  up:	
  Start	
  with	
  characteris9cs	
  (1	
  per	
  s9cky)	
  
•  Cluster	
  characteris;cs	
  
– Differences?	
  Similari9es?	
  Pa:erns?	
  	
  
•  Dis;ll	
  into	
  personas	
  
– Name,	
  picture,	
  context,	
  about,	
  implica9ons	
  
@pcampatl #UXpersonas #AdhocPersonas
Now we get down to business	
  
•  Tweet	
  if	
  you	
  learned	
  something!	
  
– @pcampatl	
  
– @tchdoll	
  
– @alex_sherman	
  
– #UXpersonas	
  
– #AdhocPersonas	
  
•  ProductCamp	
  Atlanta	
  7	
  
– Saturday,	
  August	
  17	
  @	
  GTRI	
  
	
  
@pcampatl #UXpersonas #AdhocPersonas
Thanks for playing!	
  

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ProductCamp Atlanta UX Workshop: Personas

  • 1. UX Workshop: Personas  June 19, 2013 ^
  • 2. •  Learn  about  UX  personas  from  Astrid  &  Alex   – @tchdoll   – @alex_sherman   •  UX  overview  then  persona  ac;vity     •  End  8:30-­‐8:45   •  Bathrooms?!   @pcampatl #UXpersonas #AdhocPersonas Tonight’s agenda  
  • 3. @pcampatl #UXpersonas #AdhocPersonas Who helped make this happen  
  • 4. •  User’s  all-­‐encompassing  experience   •  User-­‐centered  design   •  Affects  business   – Support  costs   – Customer  loyalty   – Site  visits   – Brand  percep9on   – Bo:om  line   @pcampatl #UXpersonas #AdhocPersonas What UX is & why you should care  
  • 5. •  Representa;ons  of  users   •  Iden;fy  needs/mo;va;ons/behaviors   – What  users  do   – How  users  do  it   – Why  users  do  it   – What  users  think   – How  users  feel   – Who  users  are   @pcampatl #UXpersonas #AdhocPersonas What personas are & why you should use them  
  • 6. •  Establish  empathy     •  Create  shared  understanding   •  Provide  a  common  language     •  BePer  communicate  internally   •  Tool  for  focus   •  Tells  the  “story”   @pcampatl #UXpersonas #AdhocPersonas What personas are & why you should use them  
  • 7. •  Something  =  bePer  than  nothing   •  Begin  building  user  profiles  (hypotheses)   – Your  knowledge   – Customer  support   – Market  research   •  Living,  breathing   – Not  set  in  stone   – Update  as  you  learn  &  as  things  change   @pcampatl #UXpersonas #AdhocPersonas How you can get started  
  • 8. •  Update  as  you  learn   – “Don’t  hesitate,  iterate!”     @pcampatl #UXpersonas #AdhocPersonas How you can get started  
  • 9. •  Print   •  Hang   – Cubes   – Hallways   – Break  room   •  Email   •  Sparks  conversa;ons  to  help   refine  personas   @pcampatl #UXpersonas #AdhocPersonas Promote the process by socializing personas  
  • 11. •  Iden;fy  assump;ons   – Top  down:  Start  with  assumed  users  (1  per  page)   – Bo:om  up:  Start  with  characteris9cs  (1  per  s9cky)   •  Cluster  characteris;cs   – Differences?  Similari9es?  Pa:erns?     •  Dis;ll  into  personas   – Name,  picture,  context,  about,  implica9ons   @pcampatl #UXpersonas #AdhocPersonas Now we get down to business  
  • 12. •  Tweet  if  you  learned  something!   – @pcampatl   – @tchdoll   – @alex_sherman   – #UXpersonas   – #AdhocPersonas   •  ProductCamp  Atlanta  7   – Saturday,  August  17  @  GTRI     @pcampatl #UXpersonas #AdhocPersonas Thanks for playing!