The document outlines an agenda for a UX workshop on personas. The workshop will include an introduction to UX personas, an overview of UX, and then an activity where participants work in groups to develop personas. Participants will identify assumptions, cluster characteristics, and distill personas with names, pictures, contexts and implications. The goal is to help participants better understand users and incorporate personas into their design process.

1. UX Workshop: Personas
June 19, 2013
^

2. • Learn
about
UX
personas
from
Astrid
&
Alex
– @tchdoll
– @alex_sherman
• UX
overview
then
persona
ac;vity
• End
8:30-­‐8:45
• Bathrooms?!
@pcampatl #UXpersonas #AdhocPersonas
Tonight’s agenda

3. @pcampatl #UXpersonas #AdhocPersonas
Who helped make this happen

4. • User’s
all-­‐encompassing
experience
• User-­‐centered
design
• Affects
business
– Support
costs
– Customer
loyalty
– Site
visits
– Brand
percep9on
– Bo:om
line
@pcampatl #UXpersonas #AdhocPersonas
What UX is & why you should care

5. • Representa;ons
of
users
• Iden;fy
needs/mo;va;ons/behaviors
– What
users
do
– How
users
do
it
– Why
users
do
it
– What
users
think
– How
users
feel
– Who
users
are
@pcampatl #UXpersonas #AdhocPersonas
What personas are & why you should use them

6. • Establish
empathy
• Create
shared
understanding
• Provide
a
common
language
• BePer
communicate
internally
• Tool
for
focus
• Tells
the
“story”
@pcampatl #UXpersonas #AdhocPersonas
What personas are & why you should use them

7. • Something
=
bePer
than
nothing
• Begin
building
user
profiles
(hypotheses)
– Your
knowledge
– Customer
support
– Market
research
• Living,
breathing
– Not
set
in
stone
– Update
as
you
learn
&
as
things
change
@pcampatl #UXpersonas #AdhocPersonas
How you can get started

8. • Update
as
you
learn
– “Don’t
hesitate,
iterate!”
@pcampatl #UXpersonas #AdhocPersonas
How you can get started

9. • Print
• Hang
– Cubes
– Hallways
– Break
room
• Email
• Sparks
conversa;ons
to
help
refine
personas
@pcampatl #UXpersonas #AdhocPersonas
Promote the process by socializing personas

10. @pcampatl #UXpersonas #AdhocPersonas
Questions?

11. • Iden;fy
assump;ons
– Top
down:
Start
with
assumed
users
(1
per
page)
– Bo:om
up:
Start
with
characteris9cs
(1
per
s9cky)
• Cluster
characteris;cs
– Differences?
Similari9es?
Pa:erns?
• Dis;ll
into
personas
– Name,
picture,
context,
about,
implica9ons
@pcampatl #UXpersonas #AdhocPersonas
Now we get down to business

12. • Tweet
if
you
learned
something!
– @pcampatl
– @tchdoll
– @alex_sherman
– #UXpersonas
– #AdhocPersonas
• ProductCamp
Atlanta
7
– Saturday,
August
17
@
GTRI
@pcampatl #UXpersonas #AdhocPersonas
Thanks for playing!