WHAT IS UX DESIGN?
User
Experience
ROSS/PWrosspw.com/blog @rosspw
ROSS/PW
HELLO!
MY NAME IS
Ross	
  Popoff-­Walker
I’VE DESIGNED SITES, APPS,
AND GAMES FOR OVER A DECADE
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
AS A UX DESIGNER,
I AM ALWAYS ASKED
the	
  same	
  question...
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
What	
  the
@$%!	
  does	
  a
UX	
  Designer	
  do?
“
“
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
A UX DESIGNER SOLVES PROBLEMS BY
putting	
  themselves	
  in
the	
  customer’s...
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
HERE IS AN EXAMPLE...
Let’s	
  design	
  a	
  chair	
  together.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Where	
  would	
  we	
  start?
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
If we design a chair for
ourselves, we’ll decide:
• What materials will be bes...
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
But if we design a chair for
a	
  customer, we’ll need to
discover:
• Are they...
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
UX DESIGN
E N C O M PA S S E S
ALL ELEMENTS OF
DESIGNING FOR
Other	
  People
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Unfortunately,	
  “design”	
  has	
  become	
  readily
associated	
  with	
  v...
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
SEARCH PINTEREST FOR “Design”
& YOU’LL FIND BEAUTIFUL THINGS.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
DESIGN IS not JUST
WHAT IT Looks	
  LIKE
AND Feels LIKE.
D E S I G N I S
How	
...
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
DESIGN is	
  a
PROCESS
1. Gather diverse inputs.
2. Sketch, try things, fail.
...
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Great	
  products	
  are
USEFUL
USEABLE
and	
  
BEAUTIFUL
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
DESIGNERS FIRST START WITH Useful, THEN FOCUS ON Usable...
Beautiful
Usable
Us...
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
AND THEN FOCUS ON MAKING IT Beautiful.
Beautiful
Usable
Useful
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
FOCUS ON Beautiful	
  FIRST AND YOU
END UP WITH SOMETHING Unusable.
Beautiful
...
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
LIKE A TEAPOT THAT CAN’T POUR TEA
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Great	
  products	
  don’t	
  start	
  out	
  beautiful.
TWITTER’S FIRST HOMEP...
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
OXO GOODGRIPS PEELER PROTOTYPES
Great	
  products	
  don’t	
  start	
  out	
  ...
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Online	
  design	
  culture	
  focuses	
  largely	
  on	
  aesthetics.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Designers	
  are	
  sharing	
  gorgeous	
  looking	
  pixel-­perfection.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
NO MATTER HOW BEAUTIFUL,
THEY OVERLOOK
“Useful” AND “Usable.”
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
OUR WORLD
DOES NOT
NEED More
WEATHER APPS
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Our	
  World	
  Needs
USEFUL
USEABLE
and	
  
BEAUTIFUL
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
The	
  RARELY ACKNOWLEDGED
Truth ABOUT DESIGNING THINGS
Design is not a skill-...
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
EVERYONE is	
  a UX DESIGNER
Shift your mindset to focus on
people-centered so...
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
1.	
  	
  Gather	
  diverse	
  inputs.	
  
2.	
  	
  Sketch,	
  try	
  things,...
THANK YOU.
@rosspw
rosspw.com/blog
PS.
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What is UX Design?

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What is User Experience Design, and why does it matter? The goal of this deck is to share an answer to as wide an audience as possible.

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What is UX Design?

  1. 1. WHAT IS UX DESIGN? User Experience ROSS/PWrosspw.com/blog @rosspw
  2. 2. ROSS/PW HELLO! MY NAME IS Ross  Popoff-­Walker I’VE DESIGNED SITES, APPS, AND GAMES FOR OVER A DECADE
  3. 3. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com AS A UX DESIGNER, I AM ALWAYS ASKED the  same  question...
  4. 4. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com What  the @$%!  does  a UX  Designer  do? “ “
  5. 5. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com A UX DESIGNER SOLVES PROBLEMS BY putting  themselves  in the  customer’s  shoes.
  6. 6. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com HERE IS AN EXAMPLE... Let’s  design  a  chair  together.
  7. 7. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com Where  would  we  start?
  8. 8. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com If we design a chair for ourselves, we’ll decide: • What materials will be best? • The proper size size? • Ergonomics and shape? • Where will the chair go?
  9. 9. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com But if we design a chair for a  customer, we’ll need to discover: • Are they working or relaxing? • How long will they use it for? • Where will they use it?
  10. 10. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com UX DESIGN E N C O M PA S S E S ALL ELEMENTS OF DESIGNING FOR Other  People
  11. 11. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com Unfortunately,  “design”  has  become  readily associated  with  visual  aesthetic  and  “style.”
  12. 12. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com SEARCH PINTEREST FOR “Design” & YOU’LL FIND BEAUTIFUL THINGS.
  13. 13. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com DESIGN IS not JUST WHAT IT Looks  LIKE AND Feels LIKE. D E S I G N I S How  it  Works. -­  STEVE  JOBS “ “
  14. 14. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com DESIGN is  a PROCESS 1. Gather diverse inputs. 2. Sketch, try things, fail. 3. Narrow in on solutions.
  15. 15. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com Great  products  are USEFUL USEABLE and   BEAUTIFUL
  16. 16. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com DESIGNERS FIRST START WITH Useful, THEN FOCUS ON Usable... Beautiful Usable Useful
  17. 17. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com AND THEN FOCUS ON MAKING IT Beautiful. Beautiful Usable Useful
  18. 18. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com FOCUS ON Beautiful  FIRST AND YOU END UP WITH SOMETHING Unusable. Beautiful Usable Useful
  19. 19. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com LIKE A TEAPOT THAT CAN’T POUR TEA
  20. 20. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com Great  products  don’t  start  out  beautiful. TWITTER’S FIRST HOMEPAGE GOOGLE’S HOMEPAGE IN 1998
  21. 21. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com OXO GOODGRIPS PEELER PROTOTYPES Great  products  don’t  start  out  beautiful.
  22. 22. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com Online  design  culture  focuses  largely  on  aesthetics.
  23. 23. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com Designers  are  sharing  gorgeous  looking  pixel-­perfection.
  24. 24. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com NO MATTER HOW BEAUTIFUL, THEY OVERLOOK “Useful” AND “Usable.”
  25. 25. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com OUR WORLD DOES NOT NEED More WEATHER APPS
  26. 26. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com Our  World  Needs USEFUL USEABLE and   BEAUTIFUL
  27. 27. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com The  RARELY ACKNOWLEDGED Truth ABOUT DESIGNING THINGS Design is not a skill-set. It is a mindset.
  28. 28. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com EVERYONE is  a UX DESIGNER Shift your mindset to focus on people-centered solutions.
  29. 29. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com 1.    Gather  diverse  inputs.   2.    Sketch,  try  things,  fail. 3.    Narrow  in  on  solutions. 4.    Design  for  “useful  &  usable.” 5.    Then  make  it  beautiful.
  30. 30. THANK YOU. @rosspw rosspw.com/blog PS.

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