Find out how Crowd sourced Localization testing & Usability testing helped Procter & Gamble launch websites in 12 different languages.Mail us at sales@99tests.com to learn more about our localization testing services for mobile and web apps.

1. Helping Brands Build
Incredible Experiences
A brand is an experience. Quality experience is the secret of
winning and enduring brands. As one of the biggest
multinational consumer goods company, P&G knows the
value of quality experience that they provide to their stake
holders. When they began developing language-specific
websites for Pampers, they knew the importance of
delivering a quality user experience. They wanted to
eliminate the risk of bugs marring their brand’s reputation.
The need of the hour was a progressive app testing strategy
to aid the development team in delivering high-quality
results. The App testing platform by 99tests proved to be the
perfect solution for meeting all their App quality goals. With
successful app testing, P&G could release high-quality
websites that delivered better user experience for their
client
For more information, reach out to contact@99tests.com www.99tests.com
www.us.pg.com

2. The P&G Success Story
The challenge
The 99tests Approach
Results Delivered
As a global B2C brand, P& G wanted a comprehensive testing strategy for ensuring the
quality of their 12 websites developed in different languages by location.
The first demo testing plan executed by 99tests consisted of 5 cycles of exploratory
testing in the production stage. It included localization testing and functional testing on
different devices and platforms
They needed actionable testing insights to help their development team at staging or
development stage.
As per the language and skill requirement, 10 professional crowd testers from each of
the target countries were assigned to the project to implement the test cycles. Crowd
testers fluent in different languages like Kazakh, German etc. were assigned to the
project to execute the test cycles.
They wanted to test their websites across demographics, on different devices and
configurations just like in the real world
They wanted to implement testing faster to reduce the time to market
This form of location based testing helped in gaining useful feedback that helped in
improving the websites. The results were so impressive that P&G decided to opt for
testing even in the pre-production environment. This time more location testing with
over 300 test cases was run for the 12 websites
The test cycles executed were very effective and provided good device coverage. It
helped in finding high-quality bugs in a very short span of time.
For more information, reach out to contact@99tests.com www.99tests.com

3. The 99tests Advantage
The speedy delivery of results by 99tests helped Flipkart’s developers
As a company known for quality and delightful user experience, P& G wanted to live up their
customer expectations while launching 12 language based websites for their brand, Pampers. They
wanted their website to be user-friendly and easy to use. They wanted to connect with their
customers in their own language.
For the successful launch of the 12 websites, they wanted an effective testing strategy to eliminate
all key issues before the launch. Defects would not only cost time, money and effort invested in
development, but also business revenue and valuable reputation for the brand. When bugs can cost
so much in revenue and reputation, it stands to reason, that investing in App testing can save you a
lot of trouble
As they wanted to see how their websites performed in the real world, they opted for crowd testing
services from 99tests. With crowd-sourced, testing services, from 99tests they could run test
cycles in real life scenarios with real users, on real devices on various platforms.
This helped their internal QA team in getting valuable insights from testing across
various devices, languages, and different configurations.
P& G could access the best talents in the industry through a global community of
crowd sourced testers to execute their test cycles effectively
The focus on the human approach, helped developers gain valuable insights to improve
website quality. With the actionable reports, P& G team was able to implement
improvements for upgrading website quality and reduce the time to market.
360 person days Savings of Client’s Internal Effort
9x Savings In Time For Execution
Overall Cost Savings
For more information, reach out to contact@99tests.com www.99tests.com
Overview

4. Once the testing requirement was set, 99tests helped P&G plan and execute the entire testing
strategy. Experts from 99tests helped identify, create and implement 12 test cycles for testing core
functionality aspects like devices, locations and other factors that would impact website formance.
Based on the client requirement, testers from various locations were invited and assigned to the
project.
Crowdsourcing enabled P&G to access professional testers from around the world to execute
their test cycles. The test cases were quickly and effectively executed by the crowd testers for
different cycles. Validation was also started by 5 validators. Exploratory testing was also launched
in parallel.
Apart from discovering issues, P& G was able to use the actionable feedback from expert
testers to implement improvements on their websites.
The speedy delivery of results by 99tests helped the developers at P&G immensely to push
the projects to production faster. The websites were launched faster and more successfully.
In a world where user expectation is sky high and patience for bad quality is super low, the
only savior for App developers is unmatched quality. This is especially true for B2C companies
where apps are more user-centric. With App testing services from 99tests, P&G was
able to gain the actionable insights to successfully launch their 12 websites in time. 99tests
helped them strategize and execute their test cycles effectively to check the 12 websites
across various configurations for accurate QA results.
By leveraging on the talent of expert crowd testers, P&G could uncover bugs and gain valuable
insights for improving their website quality. They gained critical feedback that helped
them understand the way global users would react to their website. They could subsequently
improve the user experience and reduce the time to market
For more information, reach out to contact@99tests.com www.99tests.com
Our Solution
The 99tests Results

5. For more information, reach out to contact@99tests.com www.99tests.com
Test Cycle Details
Project Initiation
Day 1
Project completion
Day 2 / Day 3
Day 4
The cycles were launched. Crowd
testers from across the globe
were invited. The test case
execution was also initiated.
The final TSR was shared,
along with the bugs raised for
the failed TCs.
The test cases get executed over the
next two days. The validation is also
started by the 5 validators for the
project. With this, test case execution
coverage was achieved. Exploratory
testing also was started in parallel.
This marks the closure of
execution and validation of
test cases
The client requirements
were taken and all clarifications
are completed. The test
cycles were created accordingly.
1
2
3
4
5

6. For more information, reach out to contact@99tests.com www.99tests.com
650
385+
25+
12
Active testers
across the world
Test steps executed
for each website
Testers in each test cycle.
The test cycles were
completed in 5 days
Websites Tested
in different languages
Execution of tests in 2
unique devices
Configurations for
each website.

7. 99tests is an online crowd testing platform that helps enterprises
meet their App quality goals. Our crowd testing platform provides
economical, and effective crowd-sourced testing solutions that
enable individuals and businesses to pursue excellence in software
technology. Learn more about the App testing services
provided by 99test. Visit www.99tests.com
For more information, reach out to contact@99tests.com www.99tests.com