Probe card manufacturers are responsible for designing and producing probe cards, which act as an interface between integrated circuits and testing equipment during semiconductor testing. They face challenges associated with shrinking integrated circuit sizes, maintaining signal integrity during testing, and balancing cost, time-to-market, and performance pressures. To overcome these challenges, manufacturers leverage technologies like MEMS probe cards, advanced materials, multi-DUT probe cards, and probe card analytics. These innovations help enhance testing efficiency, throughput, and reliability to meet the demands of the semiconductor industry.