The document presents a marketing mix analysis for the iPad 3. It discusses the product features including the high-resolution Retina display, HD video recording, 4G LTE connectivity, and iSight camera. It also covers price, distribution through Apple retailers and manufacturers, and promotions including a large advertising budget, online channels, and targeting of consumers and enterprises. In Porter's five forces analysis, it finds that buyers and suppliers have low and high bargaining power respectively while threats come from new entrants like Sony tablets and substitute products such as Samsung's Galaxy Tab.
L'impact de la transformation digitale sur les ventes et les vendeurs; cycle de conférences données dans le cadre du Club de Ventes de Careerplus à Lausanne, Neuchâtel et Genève
L'impact de la transformation digitale sur les ventes et les vendeurs; cycle de conférences données dans le cadre du Club de Ventes de Careerplus à Lausanne, Neuchâtel et Genève
En Abarnom disponemos de una gran variedad e artículos relacionados con el equipamiento de tiendas y comercios. En este pequeño catálogo tenemos una serie de productos muy solicitados. Portaprecios, portacarteles, portamenus, portafolletos, expositores... un sinfín de productos que se adaptan a tus necesidades.
Panorama de la médiation numérique dans les musées françaisJpsd consultant
Exposé présenté par l'auteur : J.P. Dalbéra
ex-chef de la mission recherche et technologie du ministère de la culture (1989-2004)
expert à la chaire Unesco ITEN / Innovation, Transmission et Edition Numériques
(la chaire ITEN est dirigée par Ghislaine Azémard, professeure à l'université Paris VIII, directrice de l'IDEFI CréaTIC et du master CEN)
lors du prix Möbius Suisse à Lugano le 3 octobre 2015.
Site du prix Möbius Lugano (Suisse)
http://www.moebiuslugano.ch/#
Mi presentación (una de tres) en el simposio del Grupo Venezolano de Historia y Sociología de la Ciencia (GVHSC) en el marco de la LXV Convención de AsoVAC 2015. El resumen de la ponencia está aquí http://www.saber.ula.ve/bitacora-e/eventos/resumenes_simposio_lxv.html#9
El Torque Perfecto (Mejor Dicho La Tensión) A Simple VistaBaroig
Nota de prensa sobre la utilización de SmartBolts como solución innovadora para las uniones críticas en simuladores de vuelo.
El indicador visual de torque permite saber cuando los tornillos están apretados sin necesidad de utilizar herramientas complejas como torquímetros o llaves dinamométricas. Además, permitirá llevar un control preventivo sobre el correcto apriete de los tornillos durante el funcionoamiento del simulador.
It is related to apple Inc. Vision & Mission Statement:
There are no official or written statements of vision or mission on apple website but different statements of CEO or press release may be the vision or mission of Apple. There is no specific area for vision and mission as there are no clarifications about the vision and mission.
VISION STATEMENT : (Future positon ideas)
We strive to provide users of Apple products the best experiences possible though innovative product designs and software
MISSION STATEMENT:
Not all market shares are equal, and Apple has never been about the most; we are about being the best.
We believe that we are on the face of the earth to make great products and that’s not changing.
We are constantly focusing on innovating.
We believe in the simple not the complex. (only selected initial 3 statement by Tim)SWOT ANALYSIS:
STRENGTHS:
Safety of personal data.
Pioneer in the personal desktop computer.
Max market capitalization.
High performance production line with products like iphone, ipad, ipd, mac computer.
WEAKNESS:
15% global market show.
Significantly expensive.
Not compatible with many software and windows machine
Late production of Larger screen in smart phone.
OPPERTUNITIES:
Apple pays finger prints
In-house credit system
Product diversification
Formation of strategic partnerships
THREATS
Patent infringement
Reverse packaging
Quality problems with negative effects on sales and Apple brand image
Intense competition like Samsung, Lenovo, Chinese companies in smart phone. Dell, Sony and Toshiba in PCs.
Rising popularity of Google Android may affect its market share.
En Abarnom disponemos de una gran variedad e artículos relacionados con el equipamiento de tiendas y comercios. En este pequeño catálogo tenemos una serie de productos muy solicitados. Portaprecios, portacarteles, portamenus, portafolletos, expositores... un sinfín de productos que se adaptan a tus necesidades.
Panorama de la médiation numérique dans les musées françaisJpsd consultant
Exposé présenté par l'auteur : J.P. Dalbéra
ex-chef de la mission recherche et technologie du ministère de la culture (1989-2004)
expert à la chaire Unesco ITEN / Innovation, Transmission et Edition Numériques
(la chaire ITEN est dirigée par Ghislaine Azémard, professeure à l'université Paris VIII, directrice de l'IDEFI CréaTIC et du master CEN)
lors du prix Möbius Suisse à Lugano le 3 octobre 2015.
Site du prix Möbius Lugano (Suisse)
http://www.moebiuslugano.ch/#
Mi presentación (una de tres) en el simposio del Grupo Venezolano de Historia y Sociología de la Ciencia (GVHSC) en el marco de la LXV Convención de AsoVAC 2015. El resumen de la ponencia está aquí http://www.saber.ula.ve/bitacora-e/eventos/resumenes_simposio_lxv.html#9
El Torque Perfecto (Mejor Dicho La Tensión) A Simple VistaBaroig
Nota de prensa sobre la utilización de SmartBolts como solución innovadora para las uniones críticas en simuladores de vuelo.
El indicador visual de torque permite saber cuando los tornillos están apretados sin necesidad de utilizar herramientas complejas como torquímetros o llaves dinamométricas. Además, permitirá llevar un control preventivo sobre el correcto apriete de los tornillos durante el funcionoamiento del simulador.
It is related to apple Inc. Vision & Mission Statement:
There are no official or written statements of vision or mission on apple website but different statements of CEO or press release may be the vision or mission of Apple. There is no specific area for vision and mission as there are no clarifications about the vision and mission.
VISION STATEMENT : (Future positon ideas)
We strive to provide users of Apple products the best experiences possible though innovative product designs and software
MISSION STATEMENT:
Not all market shares are equal, and Apple has never been about the most; we are about being the best.
We believe that we are on the face of the earth to make great products and that’s not changing.
We are constantly focusing on innovating.
We believe in the simple not the complex. (only selected initial 3 statement by Tim)SWOT ANALYSIS:
STRENGTHS:
Safety of personal data.
Pioneer in the personal desktop computer.
Max market capitalization.
High performance production line with products like iphone, ipad, ipd, mac computer.
WEAKNESS:
15% global market show.
Significantly expensive.
Not compatible with many software and windows machine
Late production of Larger screen in smart phone.
OPPERTUNITIES:
Apple pays finger prints
In-house credit system
Product diversification
Formation of strategic partnerships
THREATS
Patent infringement
Reverse packaging
Quality problems with negative effects on sales and Apple brand image
Intense competition like Samsung, Lenovo, Chinese companies in smart phone. Dell, Sony and Toshiba in PCs.
Rising popularity of Google Android may affect its market share.
3 P a g e Section 2 = Discussion Questions. Qu.docxdomenicacullison
3 | P a g e
Section 2 = Discussion Questions.
Questions(7 Marks)
Discuss the following questions:
1. Is the evaluation and control process appropriate for a corporation that emphasizes creativity?
Are control and creativity compatible? Explain. - Max 300 words(3 Marks)
2. How can corporate culture be changed? Give examples. Max 250 words(2 Marks)
3. How is the cellular/modular structure different from the network structure? Give at least three
differences. – Max 200 words(2 Marks)
Answers:
Section 1 = Part 3 of project
1.
Apple Inc. It is a company with a wide range of products that includes mobile phones, computers,
tablets, TV products and wearable devices. Apple customers strive for aesthetically beautifully
performing products and provide a guarantee that the product will be of high quality. Apple Inc. was
founded. In 1976 as a software and computer company. Since then, Apple has gone on to create other
technology devices and built a chain of retail stores in order to provide its customers with a better
buying experience. Apple is competing in a very competitive industry with high purchasing power
bargaining. Apple takes these facts into account when designing new products and when deciding on
pricing. They should always stay ahead of their competitors in innovation as well as keep up with
them in terms of prices. Apple differentiates itself by providing both hardware and software in all its
devices. They also try to keep their designs simple, easy to use, coherent and aesthetically pleasing.
4 | P a g e
The company also benefited from selling other products such as Apple watch and mac. These
products have also contributed significantly to the company's good performance by increasing
revenue. The Mac was released at the end of the last
In 2015 with new and cool features caught the attention of tech fans around the world. This means it
has a lot of potential to do better this year. This could drive up revenue for this product and forecast
good results for 2016. Research and development are vital to any company’s performance because it
helps provide customers with a new product that increases sales and maintains market share.
Apple has the highest level of operational efficiency, which means that it works at the highest levels.
Inventory turnover is the most important indicator of performance because it shows the rate at which
Products are bought from shelves. Apple is moving its products at a faster speed compared to the rest
of the companies. This could be the reason for the company's good performance.
Apple uses five performance indicators as part of a comprehensive approach to its long-term
performance plan. This includes customer satisfaction, core competencies, employee commitment
and alignment (through a comprehensive employee survey), market share and shareholder value.
In the world of technology, it may be difficult to archive the per.
Chapter 6 Organizational Strategy Resources – the as.docxrobertad6
Chapter 6 Organizational Strategy
Resources – the assets, capabilities, processes, employee time, information, and knowledge that an organization controls.
Competitive advantage – providing greater value for customers than competitors can.
Sustainable competitive advantage – a competitive advantage that other companies have tried unsuccessfully to duplicate and have stopped trying to duplicate for the moment.
Hello Class, Today we discuss Chapter 6 Organizational Strategy.
This chapter is also about planning function, same as chapter 5 Planning and decision making.
Ch 5 introduces basic terms about planning while Ch 6 is about strategic management.
Five topics in chapter 6 will be discussed: sustainable competitive advantage, strategy-making process, corporate-level strategies, industry-level strategies, and firm-level strategies.
Resources are critical to organizational strategy because organizations can use resources to improve its effectiveness and efficiency and create and sustain competitive advantage. Resources are the assets, capabilities, processes, employee time, information, and knowledge that an organization controls. We have discussed four types of organizational resources: human, financial, physical, and informational resources in Chapter 1.
Competitive advantage can be achieved if an organization can use its resources to provide greater value for customers than competitors can.
E.g. iPad’s competitive advantage came partly from its sleek, attractive design and partly from the reputation of Apple’s iPod and iPhone as innovative, easy-to-use products. iPad can provide greater value for customers than competitors’ products.
Sustainable competitive advantage is a competitive advantage that other companies have tried unsuccessfully to duplicate and have stopped trying to duplicate for the moment. “Sustainable” does not only mean long lasting competitive advantage, and more importantly it also means that competitors have tried to duplicate the advantage but failed, so that competitors stop trying to duplicate for the moment.
E.g. Microsoft Surface is a competitor for iPad. The Surface has touch screen, a combination cover/detachable keyboard, and two versions of the Windows operating system. However, the Surface has just 47,000 apps compared to over 300,000 apps for the iPad, and had higher price ($999 for a 256 GB Surface Pro with an Intel i7chip versus $929 for a 64 GB iPad with an A7 chip and a high-definition screen). Also, the Window 8 touch interface on the Surface is more difficult to learn and use than the iPad’s.
Therefore, the Surface could not successfully duplicate iPad. Apple still dominates tablet sales with 33.8% of the market since Apple has developed its sustainable competitive advantage.
Achieving Sustainable Competitive Advantage
Valuable resource – a resource that allows companies to improve their efficiency and effectiveness.Rare resource – a resource that is not controlled or posse.
This slide show you overall description about apple company, its history, SWOT analysis, its Competitor, Industry position, Hardware and software quality, Market position.
Apple inc. Strategic Case Analysis PresentationMahy Helal
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
Similar to Prnciples Of Marketing Final Presentation Ehab Etani IPAD 3 001 (20)
Prnciples Of Marketing Final Presentation Ehab Etani IPAD 3 001
1. By: Ehab Etani
Principles Of Marketing
Prof. X. Cartañá
Date: 15/3/2012
Final Presentation
Marketing Mix
iPad 3
2. Marketing Mix: is a major concept in modern marketing and involves practically
everything that a marketing company can use to influence consumer perception
favorably towards its product or services so that consumer and organizational
objectives are attained, i.e. Marketing mix is a model of crafting and implementing
marketing strategy.
Introduction
3. Product
A product is anything that can be offered to a market for attention, acquisition, use or
consumption that might satisfy a need or want.
The iPad is a tablet device that has several features. It is also very thin and has a battery
life of ten hours.This product has the ability to surf the internet, listen and purchase
music, watch videos, view photos, read e-mail, read and purchase e-books and execute
multiple applications.
4. • The Retina display on the new iPad features a 2048-by-1536 resolution, 44
percent greater color saturation, and an astounding 3.1 million pixels — in
the same 9.7-inch space.
F u n c t i o n a l i t y :
5. • HD video Recording:
• Ultrafast 4G LTE: It’s designed with cellular antennas that access a larger frequency
spectrum.That means you can get online almost anywhere you are depending on
your SIM card service.
Product
F u n c t i o n a l i t y :
6. F u n c t i o n a l i t y :
• iSight Camara: The 5-megapixel iSight camera features a backside illumination
sensor that captures great-looking pictures whether by sunlight or candlelight.
With an ƒ/2.4 aperture and a five-element lens, it captures light efficiently to
produce a sharper overall image.
7. • The A5X chip drives power to every one of the 3.1 million pixels in the display.
F u n c t i o n a l i t y :
8. Style: The new device has the same exact design and nearly identical dimensions as the
iPad 2, though it’s slightly fatter (9.4mm vs. 8.8mm) and slightly heavier (652g) due to the
larger internal battery needed to run the high quality resolution of the iPad 3.
Product
9. Packaging: iPad has Its own customized packaging box.
The iPad comes in a very elegant white case and it`s covered with a high quality
wrapping and it`s environmental friendly.
Product
10. P r i c e
Price is the one, which creates sales revenue - all the others are costs.The price of an
item is clearly an important determinant of the value of sales made. In theory, price is
really determined by the discovery of what customers perceive is the value of the item
on sale.
11. P l a c e
( D i s t r i b u t i o n )
Decisions with respect to distribution channel focus on making the product available in
adequate quantities at places where customers are normally expected to shop for them
to satisfy their needs. Depending on the nature of the product, marketing management
decides to put into place an exclusive, selective or intensive network of distribution, while
selecting the appropriate dealers or wholesalers.
Manufacturer
Retailer
Consumer
12. P r o m o t i o n
iPad is a very important product for society.
Targets:
Consumer: Short Lived product
75% of overall sales
Emotional buying
Education : emphasis on simplicity and reliability
Helps different students to do there work faster and more easy.
Enterprise: High Power Performance
High integrations.
Revenue : US$ 108.249 billion
Apple's massive ad budget amounted to about 12percent of the company's $3.8
billion SG&A (selling, general, and administrative) expenses.
Well, here's the answer:Apple's total advertising budget for 2008 came to $486
million.
13. Apple's communication channels or promotions can be divided into two main
groups. Online and Offline
Online
Affiliate Marketing (affiliate is a commercial entity with a relationship with a peer
or a larger entity) Peer: (Group of people who have the same status)
Search Engine Marketing
Forum & Blog Marketing
Social Network Marketing
Offline
TV Advertisements
PressAdvertisements
Press Releases
Outdoor Advertisements
Press Conferences
Sponsorship
P r o m o t i o n
15. Porter`s Five Forces
The buyers have Low Bargaining Power because one cant
bargain an iPad 3 if the price is $499 then you cant
change that ,it’s a standard price fromApple.
The Suppliers Bargaining Power is High because the
suppliers control the shipments that should be taken to
the factory or the main headquarters ofApple. So they
are allowed to bargain to have the best price& because
suppliers can determine the terms and conditions on
which business is conducted.
16. Threat of new entrants: An Example would be the new SonyTablet
that was released before couple of months.
18. Competition: Apple in general have a huge competition from the Linux-based
operating system android made by Google for mobile devices such as smartphones
and tablet computers.