Private equity involves various types of investments including venture capital, leveraged buyouts, and growth capital. When seeking private equity investment, preparation is key. Entrepreneurs should develop a business plan outlining their idea, team, market analysis, financial projections, and more. They should also identify potential issues or weaknesses in the business in order to effectively address questions from investors during due diligence. Finally, entrepreneurs need to consider valuation of the business and how to negotiate from a position of strength when discussing investment terms with private equity firms.