AVG's new Do Not Track feature allows internet users to take control of their online privacy by blocking sites, applications and networks that collect their personal data.

1. AVG.COM.AU
AVG.CO.NZ
Privacy in the Cloud – Do Not Track
Michael McKinnon, AVG (AU/NZ) Security Advisor
An Avalanche Technology Group company

2. Privacy and Do Not Track
• How does “tracking” online happen?
• Social networking buttons
• Web analytics
• Ad networks
• Users can take control of their privacy with AVG’s Do
Not Track feature
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3. Social Networking Buttons Tracking
Social buttons placed on various websites
could be revealing data about your visit
to the social networking site owners
Technically, how it happens…
The code for the button (usually JavaScript) is included on a
webpage, and loads from the social networking site (often setting a
third-party cookie)
The potential consequences…
Operators of social networking sites can determine which sites you
visit (relies on their privacy policies, procedures and integrity)
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4. Web Analytics Tracking
Provides website owners with metrics
and information about their visitors,
such as the type of computer they are
using and many other details
Technically, how it happens…
The (often very complex JavaScript) code for the web analytics is
included on a webpage, and reports back directly a wealth of
collected data
The potential consequences…
At the very least, the website owner who has implemented the
analytics is viewing the results; and the operators of the web
analytics service have a much larger view across different websites
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5. Ad Networks Tracking
Ad networks serve up billions upon
billions of online ads every single day
helping drive commerce online – but
at the potential risk of user data
Technically, how it happens…
A website loads script, or an iFrame from the ad network that
checks for a unique “id” cookie to identify your browser and serve
advertisements to you
The potential consequences…
You see the same ad across different websites; they may not know
who you are, but they know it’s the same person
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6. Do Not Track
www.avg.com.au/do-not-track/
AVG offers a new Do Not Track
feature that lets you articulate your
decision not to be tracked by some
websites, applications and advertising
networks
• Web analytics
• Social networking buttons
• Ad networks
The feature is available in AVG
Internet Security, AVG Anti-Virus and
AVG Anti-Virus FREE
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Copyright © 2012 AVG (AU/NZ) Pty Ltd, an Avalanche Technology Group company. All rights reserved.
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