In today’s data-driven economy, privacy is no longer just a legal or IT concern—it’s a boardroom issue. Join us for a strategic conversation with leading Chief Financial Officer (CFO) and Chief Privacy Officer (CPO) to explore how executive leaders are reshaping their understanding of privacy as a critical driver of enterprise value, risk management, and long-term growth. This exclusive webinar will provide unique insights into how C-suite executives view privacy not just as a compliance requirement, but as a business imperative. You’ll hear directly from a CFO, and General Counsel about why privacy belongs on the C-suite executives’ agenda as well as the financial risks and opportunities linked to data protection. But that’s not all. Privacy professionals will also gain actionable strategies for communicating the value of privacy in financial terms, helping secure executive buy-in and a dedicated budget. This webinar will review: - Executive's perspective on privacy and data governance - How to align privacy with financial strategy, risk, and ROI - How to build a business case for privacy investments - Real-world stories from executives bridging the gap between finance and privacy Whether you are a CFO, Finance leader, CIO, CTO, Privacy professional, CPO, Compliance officer, or anyone involved in privacy strategy or budgeting, don’t miss this opportunity to bridge the gap between privacy and finance—and make privacy a top-line priority.

1. © 2025 TrustArc Inc. Proprietary and Confidential Information.
Executive Perspectives on Data Privacy
— Why It Matters Now More Than Ever

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Legal Disclaimer
The information provided during this webinar does
not, and is not intended to, constitute legal advice.
Instead, all information, content, and materials presented during
this webinar are for general informational purposes only.

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Speakers
Tim Sullivan
SVP & CFO
TrustArc
Val Ilchenko
General Counsel & Chief Privacy Officer
TrustArc

4. Agenda
1. Why Privacy is a Boardroom Issue
2. The CFOʼs View: Privacy and Financial Strategy
3. The GCʼs View: Governance, Risk, and
Accountability
4. How To Successfully Advocate for a Privacy
Program
5. How To Sustain Your Privacy Program

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Why Privacy is a Boardroom Issue
● How data privacy has shifted from being a
regulatory obligation to a business-critical
priority
● The reputational, financial, and operational
stakes of poor privacy practices
● Growing expectations from investors,
customers, and regulators
● Board-Level visibility and metrics more
important than ever

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The CFO’s View: Privacy and Financial Strategy
● How privacy impacts financial risk management
and long-term enterprise value: Revenue – Cost
● The cost of non-compliance (fines, lawsuits,
operational disruption)
● The reputational issue
● How to use data to be compliant
● Opportunities for cost savings and efficiencies
through smart privacy investments
● AI as a revenue generator + a cost production tool
○ Growth of shadow IT
● Privacy as a driver for competitive differentiation
and shareholder trust

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The GC’s View: Governance, Risk, and Accountability
● Focus on Privacy to Support Growth
○ Fear is so 2000 and eighteen!
● Align Privacy with Corporate Strategy
○ Position Initiatives
w/Addressable Audiences
● Boardroom Advocacy
○ Measure ROI/KPI
○ Communicate Output/Wins
○ Clarify Risks w/o Investment
● Risk as a Lever
○ Enforcement and Litigation Exposure
○ Contractual/Legal Risk
○ Reputational Harm

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How To Successfully Advocate for a Privacy Program
● Frame privacy as a business imperative
○ Highlight the risk of low or no-privacy
● Speak the language of the C-Suite
○ Build a strong business case
○ Align privacy with organizational strategy
○ Consider ROI, GTM, and risk reduction
● Showcase wins + contribution to the business
● Leverage external factors (e.g., regulations, fines)
● Communicate the value of trust
● Obtain executive support
● Recruit cross-functional champions/stakeholders

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How To Sustain Your Privacy Program
● Embed privacy into your organizational DNA
● Executive sponsorship and ongoing advocacy
● Operationalize w/ processes and technology
● Continuous monitoring and measurement
● Adapt to regulatory and business change
● Stakeholder engagement and training
● Demonstrate value over time
● Resilience through incident preparedness
● Continue to evolve toward greater maturity

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Thank You!