The document discusses the collaboration possibilities between Turkey and Pakistan in the IT and software sectors, highlighting challenges, opportunities, and the potential for resource outsourcing in Pakistan. It emphasizes the growth of Pakistan's IT sector, the need for addressing local market demands, and the importance of building trust and partnerships to enhance digital transformation. The author, Iftikhar Khan, outlines insights from his extensive experience in software development, business growth, and the advantages of engaging local talent and resources.

1. Turkish-Pakistan Collaboration Possibilities
IT & Software Business
Challenges,Solutions, and Opportunities
Presented by
Iftikhar Khan
Founder & CEO NextGeneSol

2. OVERVIEW
 IT & Software export through resource outsourcing in Pakistan
• Pakistan is one of the leading country having a large number of companies and resources in IT & Software working
for Global clients.
• With an optimal resource cost, there is a great potential and opportunity in resource outsourcing and software
exports through Pakistan
 Fulfillment of local market demands through Turkish IT & Software products/platforms
• Pakistan is one of the densely populated countries with a large audience of software & IT services consumption and
having an exceptional growth in the sector.
• With a great potential in eCommerce, FinTech and Value Added services, local business have not been able to fulfill
the custom needs at par
• There is a great opportunity by addressing the gap and respecting the time to market (right investment on right time)
 Collaboration on Globalization
• There is a need to understand and implement the required attitude and processes for globalization
• Understanding the essence of branding, marketing and investment

3. Introduction
Vice President – PDMS - Sep 2021 - To Date:
• Overall 2 times business growth including revenue, infrastructure and resources
• Streamlining engineering and business execution
• Delegation and building level 3 leadership
• Building collaborations and partnerships
Founder & CEO – NextGeneSol - Apr 2012 - To Date:
• Developed SaaS applications including one acquired by a company in the US
• Build a financial and ERP product
• Established a strong portfolio and network by delivering a number of web applications
across the Globe including VC partners and investors
CTO, Architect and Team Lead - Apr 2000 - Mar 2012:
• Worked in different software development houses including Folio3 (a US based company
and one of the largest in Pakistan)
Skills:
• Strong business and communication skills
• Level 5 leader, enthusiast, mentor and motivator
• Outstanding coding skills with a firm base on code refactoring and reviews
Educational Background:
• Computer System Engineer - NED UET Karachi
Iftikhar Khan
Business Growth Expert, Collaborator
iftikhar.khan@nextgenesol.com
+92-3218915321
LinkedIn

4. SOFTWARE INDUSTRY OUTLOOK
30% CAGR
over last 5 years
$2.6 billion
in FY24
32.92% revenue
growth by FY25
Pakistan's IT sector growth Pakistan's IT exports Digital Assets with a AUM

5. POTENTIAL SOFTWARE EXPORTS
$10-20 billion IT
Exports
Attracting
Incentives
Infrastructure
Facilities
Government aim is to achieve by
supporting the Software industry
Pakistan government introducing
software business friendly policies
PSEB is introducing IT Parks and
research centers
~35K Graduates
EveryYear
Global
Opportunities
English Speaking
Resource
Outstanding Skill Development
coping up the market demand
Bridging the Language and Cultural
Challenges
Access to a large pool of resources
at optimal cost

6. Friendly Govt. Regulations
• Relaxed labor laws
• Tax incentives
Varied Technology Stacks
• MEAN, MERN, LAMP, Android and iOS
• AI Developers
• Support of University Incubation and
Research
RESOURCE OUTSOURCING IN PAKISTAN
Cost Effectiveness
• Managed resource $3000-4000 @
Month with 3-5 years experience.
Supervision and fast engagement
• Unmanaged resources $1200-1800 @
Month with 3-5 years experience.
Without supervision and 1 month notice
of engagement
Optimal Facilities
• Outstanding internet and infrastructure
across multiple cities
• Co-working spaces supported by
Govt.
• Existence of PSEB and PASHA
Required Psychology
• Teams and resources are trained
• Online meetings and understandings
• Liaising
• Overlapping time zone

7. POTENTIAL LOCAL REQUIREMENTS
Data Centers &
Security
Demand of Low-
Tech Solutions
Gap in high-end IT
services
Absence of cloud and data centers
with in the country with security and
trust
Local companies are looking
forward to opt for tech solutions
IT companies dealing with Exports
and not fulfilling the local
requirements

8. Fear of Loss of Control
There is a fear that after the implementation
of system, they might loose control over the
processes and manipulating the local laws
Trust
Mindful business owners look forward to
branded, renowned and reputed systems
even at higher cost
MARKET PSYCHOLOGY
Adaptation
Local business are less welcoming to
Digital Transformation due to lack of trust
and low intention of spending
Over Smartness
Most of the business rely on their own IT
teams who wish to implement in-house
Expectations
Local business requirements are not
close bounded with high quality
deliverable expectations at low cost

9. Communication
Business see a BIG language and
communication barrier
Brand
Turkish products and services are not
of first choice because of non-
familiarity and no branding
PSYCHOLOGY FORTURKISH COMPANIES
Welcome
Generally there is a warm welcome
and excitement
Culture
Differences in approach, mindset and
initiative to do business between the two
countries
Careful Investment
Seeking for appropriate risk
management prior to opting a platform

10. Communication
Overcome the language barrier by Joint
Ventures and partnerships
Participate in local tech, branding and
networking events
Build trust to capture market from
countries having no such challenges
Branding
Turkish products and services are not of first
choice. They are doing good in Turkiye but
not Globally. Business owners ask for
implementations outside
SOLUTIONS AND STRATEGIES
Brand Awareness
Highlight Turkish companies' experience
and expertise by showcasing successful
case studies and testimonials e.g. BYD
being one of the largest brand is still
investing
Culture
Traveling and trainings related to bi-cultural
understanding between Turkish and Pakistani
teams and resources
Right Investment
Invest for resource development and
capacity building.
Engage local talent for sales, integration
and support
Local partners are equal reluctant in
investing in the product having no
branding and least intent of investment

11. CONCLUSION
Significant opportunity for Turkish & Pakistani IT companies
• Build Partnerships and Join Ventures
• Establish Brands and Targeted Marketing
• Invest as Required
• Resource building and outsourcing

12. Experience
● 25+ years experience of
software and app
development
● Skilled team in varied
domains
● Strong Global Network
and Reach
Competency
● MEAN and MERN
● ASP.NET Entity
Framework
● LAMP
● Android
● iOS
Edge
● Readily available
engagement
● Quick turn around
● Competitive Cost
● Scalable and Available
Resources
Strengths of NextGeneSol

13. Achievements
 Successful software development especially for global clients:
• 3 SaaS Web Applications out which one acquisition by one of the fortune company
• More than 10 medium to large scale business specific Web Applications
• Mobile Applications for Cross-Platform and Native Android
 Smart business consulting with a contribution to:
• 100% overall growth
• 5X Growth in resources and infrastructure
• Delegation and building of Level - 3 leadership
• Process & Policy implementation
 Networking and Marketing Activities for Turkish IT & Software Products:
• Signing of MOUs
• Outreach potential clients and lead generation
 Cost Effective Financial & ERP Solution for multiple business requirements:
• General Accounting and Finance Management
• Payroll including leave, loan, advances, shift management and income tax
• Procurement and Inventory Management
• Sales of products and services
• Payments and Receipts
• Manufacturing & Order Management

14. Success Stories
 SaaS Applications:
• EasyWayOrdering - Order management and delivery with easy registration and setup for Restaurants
• YOOConnect - Legal document generation and consultation for both Lawyers and Consumers
 General Web Applications:
• Phocus.io - Application for finding professional photographers for events
• ShowMeTheRentals - a platform for tenants and buys to find real estate directly or through agents
• PledgeCents - a crowdfunding platform
• Serve-n-service - Professional platform similar to fiverr but specific to finding services technicians
• KAMS - An application to manage custom orders, payments and receipts
• ArtisansInc - Customer order management and delivery
 ERP Application:
• Delivered to 2 public sector universities for their payroll, purchase of items, inventory management, preparation of budget and
estimations
• POS for a jewelry store
• Delivered to 2 real estate developers and managers
 Mobile Applications:
• Adsmess - Marketing app based on crowd engagement
• Quiz and knowledge app
• Islamic Content app - Quran Majeed
• Lifestyle app - Easy Urdu Keyboard

15. Team Engagement
Hiring and engagement of local
talent for cost effectiveness and
global reach including both tech and
marketing
Communication
Coordinating plans and requirements with
the local team
Training and understanding of the
products
ENGAGEMENT MODEL
Liaising in Turkiye
Placement of resource(s) in Turkiye
for close communication and
coordination with the local business
owners to overcome communication
barriers
Networking
Participation in local and global events for
network building and marketing
Building Partnerships
Equal contribution in cost, efforts and
profit with committed ROI
Management Engagement
Management team in Pakistan for
productive business and resource
management

16. THANKYOU!