Local signage is an effective marketing tool, with 50% of customers learning about local stores through on-site signage. The market for stationery products is large and growing, projected to exceed $226 billion by 2020. Consumers are likely to make repeat purchases from merchants that provide branded packaging and premium experiences. Outdoor signage and direct mailers are easy ways to promote featured items, discounts, and rewards to customers during their daily routines of commuting, lunch, and returning home.