Principles of Virality: a Portent U Webinar by Sara Lingafelter

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6 likes•1,052 views

Learn the difference between popularity and virality, and receive helpful advice about how to activate your audience to help spread the good word about your brand. The guest appearance by Aristotle will SHOCK you! With a focus on how virality can both help and hurt your brand, you'll walk away with a cheat sheet for how to increase the reach of your social media, infographics, videos, and other content marketing.

Marketing Technology Business

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Low (or no) reach on FB
Increased reach &
engagement on FB

Screenshot from Microsoft ViralSearch: http://bit.ly/1l2Ze05
• Story started with
Forbes (1 million
followers). People
who follow Forbes
shared, but there was
little sharing past the
first generation of
shares.
• Traditional broadcast-
style media.
• Doesn’t go beyond
first generation.

Screenshot from Microsoft ViralSearch: http://bit.ly/1l2Ze05

Image by jlorenz1 via Wikipedia, used under the Creative Commons.

Image by flickr user ankakay used under Creative Commons. http://bit.ly/1mFAFZo

http://bit.ly/1igx784
http://bzfd.it/1gyMEzS

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50
http://bit.ly/PubKta

http://on.fb.me/1nHbsLx
Paid reach: 20k
Organic reach: 1,23
Viral reach: 8,388
Total reach: 29,744

Website Referral Traffic
1,086%Social Referral Traffic Increase

Paid reach: 0
Organic reach: 180
Viral reach: 4,364
Total reach: 4,530

http://www.portent.com/blog/seo/portent-
com-manual-penalty.htm

https://plus.google.com/+IanLurie/posts/GpSs
MEvz2Mm

Principles of Virality: a Portent U Webinar by Sara Lingafelter

Votre établissement est réservable en ligne et vous souhaitez être encore plus performant Faites une pause au « Ré Web C@fé ® » ! Nous vous proposons une pause « Ré Web C@fé ® » qui vous permettra d'optimiser votre présence sur le site de réservation en ligne d'Ile de Ré Tourisme www.reservation-iledere.com Nous vous conseillerons quelques bonnes pratiques à mettre en place facilement. Nous vous expliquerons comment améliorer votre contenu afin de booster votre volume d'affaires. Voici quelques questions abordées lors de cette rencontre : > comment faire la mise à jour des informations efficacement pour déclencher les réservations dès le début de l'année ? > comment attirer plus de clients étrangers grâce à un nouveau site de réservation en ligne en anglais en 2013 ? > comment intégrer la réservation en ligne sur mon site ? Nous vous présenterons également la nouvelle version de l'interface OPEN PRO Meublé, Chambres d'hôtes, Campings et les nouvelles fonctionnalités afin de procéder à la migration au plus vite. Ré Web C@fé : Mardi 20 Novembre 2012 > 14h à 16h30 Mardi 8 Janvier 2013 > 9h00 à 11h30

Get Local with Social, Jan 2012

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Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities and members of their community to build relationships and drive sales. In this presentation, Sara Lingafelter, Social Media Specialist at REI, will present a case study on REI's local social media program, share her views on unique opportunities for specialty retailers, and host a Q&A session, from which multi- and single door retailers will be able to take away best practices, tips and tricks. Whether you're a Google+ early adopter or still haven't claimed your Yelp business listing, this presentation will provide practical advice for developing your own local retail social strategy. Originally delivered at Outdoor Retailer Winter Market 2012 in January, 2012, this presentation also includes relevant stats, studies, and tips for brands and non-retail companies who are participating or thinking about participating in social media.

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Principles of Virality: a Portent U Webinar by Sara Lingafelter

2. • • • •

5. http://bit.ly/1mF05Gz

8. • •

9. http://bit.ly/1mF05Gz

10.

11. • http://bit.ly/1hpWjc1

12. • • Low (or no) reach on FB Increased reach & engagement on FB

13. • http://bit.ly/1iacWxt

14. • • • • • • • •

15. http://bit.ly/1lGa3DM

16. http://bit.ly/1jCcepl

17. http://onforb.es/1fqO5AF

18. Screenshot from Microsoft ViralSearch: http://bit.ly/1l2Ze05 • Story started with Forbes (1 million followers). People who follow Forbes shared, but there was little sharing past the first generation of shares. • Traditional broadcast- style media. • Doesn’t go beyond first generation.

19. http://bit.ly/1lGy79y

20. Screenshot from Microsoft ViralSearch: http://bit.ly/1l2Ze05

21. http://bit.ly/1fqOeEq

22.

23.

24. Image by jlorenz1 via Wikipedia, used under the Creative Commons.

25. • • • •

26.

27. Image by flickr user ankakay used under Creative Commons. http://bit.ly/1mFAFZo

28. http://bit.ly/1nrjRq0

29. http://bit.ly/1igx784 http://bzfd.it/1gyMEzS

30.