The document presents a case study about Sambhavi Bakers, a prosperous bakery facing issues with its inconvenient location. It has loyal workers and customers but problems with scale, logistics, finance, recruitment and expansion due to its location. The case discusses analyzing key areas for a new location, directly contacting customers, setting objectives and goals for expansion, developing planning premises, evaluating alternative plans, and implementing and following up on the selected plan. It recommends the bakery select a suitable, convenient location for customers and delegate work to gain efficiency across outlets.

1. SAMBHAVI BAKERS
CASE STUDY
PRESENTED BY:
MADHU BALA
POOJA AGARWAL
NIMISHA GOYAL

2. PROTAGONISTS
 RAKHI
 CUSTOMERS
 RAKHI’S DAUGHTER
 LOCAL CONSULTANT

3. CASE FACTS
 SAMBHAVI BAKERS , A PROSPEROUS
BAKERY
 BEST QUALITY PRODUCTS
 INCONVENIENT LOCATION

4.  LOYALTY AMONG WORKERS
 STRONG CUSTOMER BASE

5. PROBLEMS
 SCALE OF PRODUCTION
 LOGISTICS
 LOCATION
 FINANCE

6.  RECRUITMENT
 RETAIL OUTLETS
 EXPANSION
 INCONVENIENCE TO CUSTOMER

7. CONCEPT USED
PLANNING
the first and primary base of
managing any business

8. METHODS
 DETAILED ANALYSIS OF THE KEY AREAS
FOR THE LOCATION.
 DIRECT CUSTOMER CONTACT.

9. RECOMMENDATIONS
 by logical analysis know the exact number
of potential customers and their demand in
that particular area.
 to increase the scale of production.

10.  selection of a suitable location which is
convenient to the customers
 deligate the work instead of doing it
solemnly.
 to get familiar with the term planning and
its tools and applications

11. HOW WOULD YOU SUGGEST SAMBHAVI
BAKERS ABOUT HER PLANNING PROCESS
FOR EXPANSION?
 firstly she should lay down the objective for
expansion of her bakery.
 she must set goals to be achieved.
 frame strategy to how to maintain number
of customers.

12. WHAT ARE THE STEPS IN PLANNING SHE
SHOULD FOLLOW ?
• SETTING OBJECTIVE TO BE ACHIEVED
THROUGH EXPANSION
• DEVELOPING PLANNING PREMISES
PLANNING
STEPS FOR
SAMBHAVI
BAKERS
• IDENTIFYING ALTERNATE PLANS
• EVALUATING EVERY ALTERNATE PLAN
• SELECTING BEST ALTERNATIVE
• IMPLEMENTATION AND FOLLOW UP

13. WHAT SHOULD BE THE STRATEGIC
AND OPERATIONAL GOALS BE?
 the main goal of sambhavi bakers was to open a
new outlet location which is convenient to its
customers and to get more efficiency in terms of
handling all the outlets.
 the strategy to attain its goal was that she
maintained customer loyalty and satisfaction and
inspite of increase in fuel prices rakhi tried not to
increase the price of their product.

14. WOULD YOU SUGGEST SHE USES ANY
OF THE MODELS OF PLANNING?
 STRATEGIES
 GOALS
 POLICIES
 PROGRAMMES