1. Effective leadership requires communicating a clear vision and purpose to followers through language that inspires action. 2. Leaders must communicate in ways that appeal to the imagination through stories, metaphors, and pictures rather than just logic and reasons alone. 3. Mastering the art of metaphor, narrative, and philosophy allows leaders to tap into followers' deeper motivations and move them to commit to shared goals.

1. The Language of Leadership

5. Leadership Model : Three Realities of Every Leadership Situation Leaders Followers Shared Goals Leader’s Use of Language

16. Martin Luther King’s “I have a Dream”

31. The Best Leaders are Philosophers

34. Shakespeare’s Henry V The St Crispan’s Day Speech

37. Learn the Language of Leadership