1. a User Agreement
a Privacy Policy
“Membership is a privilege not an entitlement”
(ebay,2010)
ebay are not AUCTIONEERS
(ebay,2010)
but
Figure 1
A new ebay member you must accept
the terms and conditions in both
and
so what are you in for ?
its handy to know that
must be 18 years or older to join

2. only an online venue,
communicate
anything, anytime, anywhere.
(ebay,2010)
almost
(ebay,2010)
offer,
by agreeing to the User Agreement & Privacy Policy
in order to buy,sell and
so
Figure 2
allowing members to with each other
you allow ebay to

3. use Your Information
full name
user ID
address
city
state
country
postcode
email
phone no
you have also expressly consented for ebay to use and disclose
your information at their absolute sole discretion to
government
law enforcement
third parties
data stored on
US servers
The primary purpose for information collection:
“to provide you with a smooth, efficient, safer and
customised trading experience.”
(ebay,2010)
and Your Information
also includesFigure 3
ebay affiliates and subsidiaries
(ebay,2010)
Paypal
Skype
Gumtree
to verify who you are
(ebay,2010)
such as

4. are collected and stored
granting ebay a licence to use Your Information in any
media now known or not currently known (ebay,2010)
you have your responsibilities
your
bidding
selling
buying
behaviour
discussion boards
cafes
chat rooms
feedback
activities
Figure 4
plus
with a “non-exclusive, worldwide, perpetual, irrevocable, royalty-free,
sublicensable” (ebay ,2010) right to use Your Information.
M
O
N
I
T
O
R
E
D

5. Ot
you are
protect your user
ID and password
complete all transactions
incomplete transaction could result in liability to seller and ebay
binding contracts between buyers and sellers
liability onus on members
Figure 5
you are legally responsible for all your activities
don’t involve yourself in fraud
pay your fees
(ebay,2010)

6. not to be
the risk taker
So don’t interfere with ebay’s
ISP’s or upload viruses, worms,
programming routines or
malicious code
so don’t
Figure 6
become
threatening
harassing
defamatory
deceptive
fulfill your obligations to ebay
You
no spam
(ebay,2010)

7. intellectual property rights
or copyright
eBay’s Privacy Policy states, "we can
(and you authorise us to) disclose our
User ID,name, street address, city,
state, postcode, country, phone
number, email, and company name to
eBay VeRO Program participants as
we in our sole discretion” (ebay,2010)
ebay is responsible for
eBbay veRO
Program
participants
legitimate sellers can be targeted not knowing exactly why
Figure 7
breach trademark,
can report you to ebay
because
sellers report competitors fοr non-existent violations
program can cause problems
could result in
suspended or
terminated
account
(Make money on ebay,2010)
or court action

8. nothing
almost
meanwhile
ebay disclaims any liability in
transactions
disputes
any court proceedings
A licenYou grantormation is
no warranty
Figure 8
no guarantee that a transaction will actually be completed
mediation
loss or damage
arbitration
no guarantee personal information or private
communications will always remain private (ebay,2010)

9. ebay will automatically track some of your behavior within its site
url details of visited site before entering
ebay and the site you go to next.
what browser and
ip address you use
install
Figure 9
ebay acts as a passive conduit of Your Information
for online distribution and publication. (ebay,2010)
all personal correspondence
monitor and store
ebay will also
be aware of identity theft
Figure 10
your user ID, email, contact
details given to other members
J
j
(ebay,2010)

10. Local Shared Objects (LSO), commonly called flash cookies.
gives you, at no additional cost, free,
hard to remove
difficult to find
large 100 kb file
holds more info
no expiration date
respawning of deleted
HTTP cookies
Web site hosts and advertisers do not like relying on HTTP cookies.
(Kassner,2009)
easy to remove, short life
so be aware
cookies on your hard drive
(Sotani, Canty, Mayo, Thomas, & Hoofnagle , 2009)
Figure 11
“merely visiting some websites can cause Flash data from a third party advertiser to be
stored on the user’s computer, often unbeknownst to the user”. (Soltani,2009)
traffic counts are rendered inaccurate
(Cooper,2010)
Improves
tracking
of user

11. ebay disclosing personal information
to advertisers and third parties who
use profiling to better target you as a potential customer
happy bidding !
of
ebay or related entities may ring you offering promotions
Figure 12
ad banners
product offerings
communications
admin notices
with
(ebay,2010)
(ebay,2010)