This document outlines activities for a marketing strategy workshop, including setting learning goals for target audiences, uncovering the organization's story, and understanding current marketing efforts. The workshop is meant to help teams align around priorities and discover, test, and iterate towards desired outcomes. Activities include identifying primary, secondary, and tertiary audiences; fleshing out audience profiles; exploring the organization's brand narrative; taking inventory of current marketing channels; and aligning tactics with business needs and metrics of success. The overall goal is for teams to gain clarity and agree on a way forward for their marketing strategy.
This document discusses the differences between marketing insights and communication insights. Marketing insights, which define problems, can be precisely determined through research studies. However, communication insights, which provide solutions, are not always easily captured by research and rely more on observation and intuition. While research is important, advertising still requires intuition from strategists to develop creative solutions. Some examples are provided of famous ad campaigns where the communication insights were more intuitive than research-based.
How to Find the ONE Consumer Insight to Transform Your BrandAustin_AMA
For Austin AMA's December 2015 luncheon, marketing and advertising veteran, Rob Malcolm talked about how to find the consumer insights that will transform your brand and your business. Published with the permission of the speaker. Copyright: Rob Malcolm 2015
Nita Vaidya's top 5 themes from a strengths survey are adaptability, positivity, harmony, developer, and achiever. She exhibits flexibility in dealing with change, takes things as they come, and embraces change rather than resisting it. She enjoys amusing people and putting others in a good mood. She seeks consensus and agreement between people rather than conflict. She recognizes potential in others, inspires them, and boosts their confidence. She works hard, concentrates her efforts on tasks, and takes satisfaction from being productive.
Understanding the membership lifecycle is key to improving membership growth. The lifecycle includes five stages: Awareness, when organizations help prospects discover them; Recruitment, when prospects decide to join; Engagement, when members want to participate; Renewal, when members decide to continue their membership; and Reinstatement, when former members reconsider. Each stage involves targeted communications through the right channels to move prospects and members through the cycle.
This document is a StrengthsFinder 2.0 report that identifies Jeanavive Janssen's top 5 themes as Strategic, Activator, Connectedness, Woo, and Communication. For each theme, it provides a shared theme description and a personalized strengths insight. The insights describe talents, strengths, and ways each theme allows Jeanavive to stand out, such as generating innovative ideas, inspiring action in others, feeling linked to all people, drawing others into conversation, and enjoying amusing people. The report ends by asking Jeanavive to reflect on words or talents from the insights that are most important.
[Eng] The use of consumer insight in Advertising: from classic Advertising to...giulio bonini
This is the English version of my thesis in Advertising.
I point out the role of consumer research in creating advertising and marketing communication.
I give a definition of consumer insight, its 4 properties and applications in many media.
This document discusses the differences between marketing insights and communication insights. Marketing insights, which define problems, can be precisely determined through research studies. However, communication insights, which provide solutions, are not always easily captured by research and rely more on observation and intuition. While research is important, advertising still requires intuition from strategists to develop creative solutions. Some examples are provided of famous ad campaigns where the communication insights were more intuitive than research-based.
How to Find the ONE Consumer Insight to Transform Your BrandAustin_AMA
For Austin AMA's December 2015 luncheon, marketing and advertising veteran, Rob Malcolm talked about how to find the consumer insights that will transform your brand and your business. Published with the permission of the speaker. Copyright: Rob Malcolm 2015
Nita Vaidya's top 5 themes from a strengths survey are adaptability, positivity, harmony, developer, and achiever. She exhibits flexibility in dealing with change, takes things as they come, and embraces change rather than resisting it. She enjoys amusing people and putting others in a good mood. She seeks consensus and agreement between people rather than conflict. She recognizes potential in others, inspires them, and boosts their confidence. She works hard, concentrates her efforts on tasks, and takes satisfaction from being productive.
Understanding the membership lifecycle is key to improving membership growth. The lifecycle includes five stages: Awareness, when organizations help prospects discover them; Recruitment, when prospects decide to join; Engagement, when members want to participate; Renewal, when members decide to continue their membership; and Reinstatement, when former members reconsider. Each stage involves targeted communications through the right channels to move prospects and members through the cycle.
This document is a StrengthsFinder 2.0 report that identifies Jeanavive Janssen's top 5 themes as Strategic, Activator, Connectedness, Woo, and Communication. For each theme, it provides a shared theme description and a personalized strengths insight. The insights describe talents, strengths, and ways each theme allows Jeanavive to stand out, such as generating innovative ideas, inspiring action in others, feeling linked to all people, drawing others into conversation, and enjoying amusing people. The report ends by asking Jeanavive to reflect on words or talents from the insights that are most important.
[Eng] The use of consumer insight in Advertising: from classic Advertising to...giulio bonini
This is the English version of my thesis in Advertising.
I point out the role of consumer research in creating advertising and marketing communication.
I give a definition of consumer insight, its 4 properties and applications in many media.
The Brain Trust: How to Get the Right People Bought Into Your Vision and Help...Trevor Boehm
The document describes the Brain Trust process, which is an 8-week process led by Assemble to help organizations solve their biggest challenges by bringing together the right people. It involves choosing a challenge, identifying people to invite, telling one's story to get them invested, hosting an event where the group collaborates on the challenge, and following up on next steps and keeping the community involved long-term. The process is designed to help accomplish major goals through community involvement in a structured way.
Stories: Your Secret Weapon For Building a MovementListenInPictures
This document provides guidance on crafting compelling stories to inspire audiences and further a cause or mission. It discusses how stories can influence perspectives and motivate action. Key points:
1) Stories allow sharing of values and lessons to encourage audiences to pursue higher goals. By expressing one's worldview through stories, audiences may be persuaded.
2) When choosing stories, consider the audience and desired action or perspective shift. Stories should facilitate an "aha moment" for audiences to realize how they can take the desired action.
3) Effective stories follow a challenge, connection, or creativity plot structure and track a character's journey of change from problem to resolution. Stories show audiences what is possible through relatable experiences.
How To Effectively Use Storytelling in Your Business & LifeMatt Ragland
Story is the most powerful medium we can communicate ideas, values, and culture to a group of people. Yet we tend to lean on the crutch of data, charts, and analytics, ignoring the way we've shared ideas with each other for thousands of years.
The main reason is that we forget what elements make up a great story, and how to tell it. Telling a great story can get even trickier when we're talking about our work and the message we're communicating to customers.
In this talk, I share different story structures and elements you can apply in your life and work, and examples of how successful companies are telling great stories. You'll hear from storytellers like Joseph Campbell, Donald Miller, Pixar, and more.
To hear the audio from this talk, visit http://soundcloud.com/matt-ragland/storytelling-in-life-and-work
The document presents the results of a personality assessment taken by Samir El Nabawy. It identifies his top five signature themes: Input, Communication, Strategic, Achiever, and Includer. These themes provide insight into his natural talents and abilities. Understanding his signature themes will help Samir maximize his talents and strengths to enjoy personal and career success.
Storytelling is an effective communication tool that can inspire change. It allows leaders to convey ideas in a memorable way and give audiences new perspectives. Leaders can use different types of stories to achieve goals like igniting action, fostering collaboration, or building their brand. Effective stories are simple, unexpected, concrete, credible, emotional, and told in a narrative format. Storyboarding is a useful tool to plan out stories and ensure they will stick with the audience by following principles like simplicity and emotions.
The document describes the results of a personality assessment taken by the individual, identifying their top five signature themes:
1) Harmony - They seek to avoid conflict and find areas of agreement between people.
2) Restorative - They enjoy solving problems and restoring things to working order.
3) Includer - They value including people and making them feel part of the group.
4) Achiever - They feel the need to achieve something tangible every day.
5) Arranger - They enjoy managing complex situations by arranging and realigning variables to find the best configuration.
Comunication & Storytelling for Product Managers (and anyone else)Christina Wodtke
Half-Day Interactive Workshop
“Get ready to actively participate in your transformation from product manager to product leader”
A product manager rarely has any authority beyond what they can talk people into, thus we need to become really strong communicators. In this half-day interactive workshop, we’ll look at the three kinds of communication: managing up, team communications, and the very important roadshow for getting other groups onboard with your vision. We will use the power of story for formal communication and a combination of techniques from NVC (Harvard’s negotiation project) and the GSB’s “touchy feely” class to make sure your message gets through, and that we are listening effectively.
This special half-day training workshop, with product author and lecturer, Christina Wodtke, is specifically designed for product managers who are looking to really level up their communications skills and who want to use story-telling to effectively communicate with others.
NICE Initiative Whitepaper 2 -Reflections on Storytelling by Penina Rybak Penina Rybak
Storytelling is an age old educational and newly re-purposed digital marketing technique that’s been “rediscovered” by social media and communications management gurus and thought leaders. Everyone loves a good story. Stories are important because they provide patterns
of a life lived and patterns to embrace or reject, depending on the outcome. Stories give us concrete examples of a sequence of events, a way of problem solving, and a blueprint of a script for you to follow or deviate from when embarking on your own script. Whether on a quest for truth, justice, or The American Dream, chances are there’s a story for that embedded in a book, movie, TV show, or video game app.Harnessing the power of storytelling, of identifying archetypes, and implementing that knowledge, together with your resiliency, will help you transition from me to we, especially when it comes to entrepreneurship and marketing yourself in terms of your service or product. It enables you to learn from others, empathize with them, and become more flexible and adaptive when your own story changes and/or intersects with another’s.
Put your social media, website and newsletters on fire with these 12 emotion-loaded content ideas.
A firecracker without a match to set it off isn’t going to make much of an impact. A good product or service without an emotion-evoking message isn’t going to be all that persuasive.
In this deck Philippe looks at 12 emotions that will make your messages explode with persuasiveness.
This document provides an overview of an entrepreneur pitch toolkit created by the Nasdaq Entrepreneurial Center, U.S. Chamber of Commerce, and Value Partnerships. The toolkit contains various resources to help entrepreneurs master the art of pitching, including tips on delivering lean, persuasive pitches; creating effective presentations; overcoming public speaking fears; negotiating deal terms; and preparing a business to be media-ready. The toolkit covers the different stages of pitching, from initial presentation to potential deal negotiation, and provides video and written guides from industry experts on each topic. The goal is to give entrepreneurs the tools and resources needed for pitch success at various stages.
The Role of Storytelling in Community and Economic Development
Jolene Schalper, Senior Vice President Business Development, Great Falls Development Authority, Great Falls, MT
Brand storytelling Masterclass - John Maduforo (Futuresoft)John Maduforo
Today, many successful brands have storytelling at the core of their marketing and communication strategy because regardless what you sell, stories give your audience a reason to communicate and relate with your brand, it gives them something to believe in and if told right it gives them a sense a belonging.
While Storytelling may not always translate immediately into sales or impact your bottomline, it's an always-wining long term strategy and trust me when I say, you are always one great story away from changing the trajectory of your brand.
In this slide, I shared
What storytelling truly is (and what it's not).
Why you need to tell your story and
How to tell a great brand story that everyone loves (creating alignment between your brand, your customers and prospects)
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas to understand customer needs and profiling personas by considering their goals, problems, media habits, and interests. The document advocates telling authentic stories about a company's origins, customers, employees, and values to humanize the brand and build emotional connections with audiences. It provides examples of how companies like Chase and Blue Bird Group use stories to inspire customers and build word-of-mouth promotion through social media and offline materials.
Temple University Keynote: Managing the Tough TalksAmma Marfo
Nobody likes having the difficult conversations. But by paying attention to what makes them so difficult, we can work through these challenges and make these "tough talks" productive.
The document discusses using storytelling and influencer strategies for international marketing. It notes that international marketing is becoming easier for businesses with digital marketing and influencers. Storytelling is an important tool for engaging audiences on social media and connecting with customers. The document provides tips for crafting effective business stories, including focusing on empathy, embracing an underdog status, and fostering customer communities. It also gives examples of companies that successfully use storytelling.
The document provides an overview of media advocacy and strategies for communicating with the media. It discusses developing key messages, framing issues, identifying what makes a story newsworthy, understanding how the media operates, and tips for effective media relations such as being prepared, focusing interviews, and telling your story through your responses.
The document provides guidance on how to successfully change an organization's culture by outlining key steps based on Kotter's change model, including creating urgency for change, forming a coalition to lead the change effort, developing a clear vision for the new culture, communicating the vision, removing obstacles, creating short-term wins to build momentum, and anchoring the changes in the culture by highlighting exemplars. The overall message is that cultural change requires a strategic, long-term process of engaging employees and addressing resistance at each stage of implementation.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
More Related Content
Similar to Pride Pocket Marketing Strategy Workshop
The Brain Trust: How to Get the Right People Bought Into Your Vision and Help...Trevor Boehm
The document describes the Brain Trust process, which is an 8-week process led by Assemble to help organizations solve their biggest challenges by bringing together the right people. It involves choosing a challenge, identifying people to invite, telling one's story to get them invested, hosting an event where the group collaborates on the challenge, and following up on next steps and keeping the community involved long-term. The process is designed to help accomplish major goals through community involvement in a structured way.
Stories: Your Secret Weapon For Building a MovementListenInPictures
This document provides guidance on crafting compelling stories to inspire audiences and further a cause or mission. It discusses how stories can influence perspectives and motivate action. Key points:
1) Stories allow sharing of values and lessons to encourage audiences to pursue higher goals. By expressing one's worldview through stories, audiences may be persuaded.
2) When choosing stories, consider the audience and desired action or perspective shift. Stories should facilitate an "aha moment" for audiences to realize how they can take the desired action.
3) Effective stories follow a challenge, connection, or creativity plot structure and track a character's journey of change from problem to resolution. Stories show audiences what is possible through relatable experiences.
How To Effectively Use Storytelling in Your Business & LifeMatt Ragland
Story is the most powerful medium we can communicate ideas, values, and culture to a group of people. Yet we tend to lean on the crutch of data, charts, and analytics, ignoring the way we've shared ideas with each other for thousands of years.
The main reason is that we forget what elements make up a great story, and how to tell it. Telling a great story can get even trickier when we're talking about our work and the message we're communicating to customers.
In this talk, I share different story structures and elements you can apply in your life and work, and examples of how successful companies are telling great stories. You'll hear from storytellers like Joseph Campbell, Donald Miller, Pixar, and more.
To hear the audio from this talk, visit http://soundcloud.com/matt-ragland/storytelling-in-life-and-work
The document presents the results of a personality assessment taken by Samir El Nabawy. It identifies his top five signature themes: Input, Communication, Strategic, Achiever, and Includer. These themes provide insight into his natural talents and abilities. Understanding his signature themes will help Samir maximize his talents and strengths to enjoy personal and career success.
Storytelling is an effective communication tool that can inspire change. It allows leaders to convey ideas in a memorable way and give audiences new perspectives. Leaders can use different types of stories to achieve goals like igniting action, fostering collaboration, or building their brand. Effective stories are simple, unexpected, concrete, credible, emotional, and told in a narrative format. Storyboarding is a useful tool to plan out stories and ensure they will stick with the audience by following principles like simplicity and emotions.
The document describes the results of a personality assessment taken by the individual, identifying their top five signature themes:
1) Harmony - They seek to avoid conflict and find areas of agreement between people.
2) Restorative - They enjoy solving problems and restoring things to working order.
3) Includer - They value including people and making them feel part of the group.
4) Achiever - They feel the need to achieve something tangible every day.
5) Arranger - They enjoy managing complex situations by arranging and realigning variables to find the best configuration.
Comunication & Storytelling for Product Managers (and anyone else)Christina Wodtke
Half-Day Interactive Workshop
“Get ready to actively participate in your transformation from product manager to product leader”
A product manager rarely has any authority beyond what they can talk people into, thus we need to become really strong communicators. In this half-day interactive workshop, we’ll look at the three kinds of communication: managing up, team communications, and the very important roadshow for getting other groups onboard with your vision. We will use the power of story for formal communication and a combination of techniques from NVC (Harvard’s negotiation project) and the GSB’s “touchy feely” class to make sure your message gets through, and that we are listening effectively.
This special half-day training workshop, with product author and lecturer, Christina Wodtke, is specifically designed for product managers who are looking to really level up their communications skills and who want to use story-telling to effectively communicate with others.
NICE Initiative Whitepaper 2 -Reflections on Storytelling by Penina Rybak Penina Rybak
Storytelling is an age old educational and newly re-purposed digital marketing technique that’s been “rediscovered” by social media and communications management gurus and thought leaders. Everyone loves a good story. Stories are important because they provide patterns
of a life lived and patterns to embrace or reject, depending on the outcome. Stories give us concrete examples of a sequence of events, a way of problem solving, and a blueprint of a script for you to follow or deviate from when embarking on your own script. Whether on a quest for truth, justice, or The American Dream, chances are there’s a story for that embedded in a book, movie, TV show, or video game app.Harnessing the power of storytelling, of identifying archetypes, and implementing that knowledge, together with your resiliency, will help you transition from me to we, especially when it comes to entrepreneurship and marketing yourself in terms of your service or product. It enables you to learn from others, empathize with them, and become more flexible and adaptive when your own story changes and/or intersects with another’s.
Put your social media, website and newsletters on fire with these 12 emotion-loaded content ideas.
A firecracker without a match to set it off isn’t going to make much of an impact. A good product or service without an emotion-evoking message isn’t going to be all that persuasive.
In this deck Philippe looks at 12 emotions that will make your messages explode with persuasiveness.
This document provides an overview of an entrepreneur pitch toolkit created by the Nasdaq Entrepreneurial Center, U.S. Chamber of Commerce, and Value Partnerships. The toolkit contains various resources to help entrepreneurs master the art of pitching, including tips on delivering lean, persuasive pitches; creating effective presentations; overcoming public speaking fears; negotiating deal terms; and preparing a business to be media-ready. The toolkit covers the different stages of pitching, from initial presentation to potential deal negotiation, and provides video and written guides from industry experts on each topic. The goal is to give entrepreneurs the tools and resources needed for pitch success at various stages.
The Role of Storytelling in Community and Economic Development
Jolene Schalper, Senior Vice President Business Development, Great Falls Development Authority, Great Falls, MT
Brand storytelling Masterclass - John Maduforo (Futuresoft)John Maduforo
Today, many successful brands have storytelling at the core of their marketing and communication strategy because regardless what you sell, stories give your audience a reason to communicate and relate with your brand, it gives them something to believe in and if told right it gives them a sense a belonging.
While Storytelling may not always translate immediately into sales or impact your bottomline, it's an always-wining long term strategy and trust me when I say, you are always one great story away from changing the trajectory of your brand.
In this slide, I shared
What storytelling truly is (and what it's not).
Why you need to tell your story and
How to tell a great brand story that everyone loves (creating alignment between your brand, your customers and prospects)
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas to understand customer needs and profiling personas by considering their goals, problems, media habits, and interests. The document advocates telling authentic stories about a company's origins, customers, employees, and values to humanize the brand and build emotional connections with audiences. It provides examples of how companies like Chase and Blue Bird Group use stories to inspire customers and build word-of-mouth promotion through social media and offline materials.
Temple University Keynote: Managing the Tough TalksAmma Marfo
Nobody likes having the difficult conversations. But by paying attention to what makes them so difficult, we can work through these challenges and make these "tough talks" productive.
The document discusses using storytelling and influencer strategies for international marketing. It notes that international marketing is becoming easier for businesses with digital marketing and influencers. Storytelling is an important tool for engaging audiences on social media and connecting with customers. The document provides tips for crafting effective business stories, including focusing on empathy, embracing an underdog status, and fostering customer communities. It also gives examples of companies that successfully use storytelling.
The document provides an overview of media advocacy and strategies for communicating with the media. It discusses developing key messages, framing issues, identifying what makes a story newsworthy, understanding how the media operates, and tips for effective media relations such as being prepared, focusing interviews, and telling your story through your responses.
The document provides guidance on how to successfully change an organization's culture by outlining key steps based on Kotter's change model, including creating urgency for change, forming a coalition to lead the change effort, developing a clear vision for the new culture, communicating the vision, removing obstacles, creating short-term wins to build momentum, and anchoring the changes in the culture by highlighting exemplars. The overall message is that cultural change requires a strategic, long-term process of engaging employees and addressing resistance at each stage of implementation.
Similar to Pride Pocket Marketing Strategy Workshop (20)
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
2. This packet is intended to provide the foundation for creating a marketing strategy. But
beyond that, its goal is to spark open conversations between team members to reach a
shared understanding about where the organization is headed.
Broadly, the packet is divided into three activities:
1. Setting learning goals for target audiences
2. Uncovering the story the organization wants to tell
3. Understanding current marketing efforts
At the end, we’ll tie these activities together by setting priorities for your team.
In a resource-tight environments, understanding where to spend your time is paramount.
These activities are designed with that in mind, helping your team discover, test, learn, and
iterate towards desired outcomes.
Clarity comes from figuring out a way forward together, and in that spirit, let’s get started.
Introduction
3.
4. Audience Data
To deliver the right message to the right audience,
it’s helpful to understand who you’re talking to before
investing resources into creating content.
Your audience could be:
• People who you want to start a crowdfunding
campaign
• Friends and family who are supporting a campaign
• Partners who can share and promote Pride Pocket
If you haven’t segmented your audience yet, let’s give
names to the groups of people you want to reach.
Each group should comprise of people who have
similar needs, goals, and behaviors. They may
even share similar life circumstances. Although you
may not know all the groups in advance, name the
ones you know now and use data to validate new
audiences later.
Directions:
1. List as many audience groups as you can think of.
Don’t worry about prioritizing them yet. If you are
using small sticky notes, write down the name one
group per note. Give a short description if you’re
stuck on choosing a name.
2. Using the diagram, categorize your groups into
primary, secondary, and tertiary audiences.
Although audience groups might change in priority
in the future, focus on the groups that are most
important to the organization right now.
3. Optional: Gather any data you have on your
audience segments. They’ll come in handy for the
next exercise.
6. Audience Data
It’s hard to decide on the right strategy, much less test
which tactics are effective, without first understanding
what we need to learn.
The following activity helps get all team members on
the same page and externalize what they know. Let’s
take the time to write down your biggest questions,
worries, assumptions, and findings.
Directions:
1. On the table below, choose an audience that’s
important to the organization. Be as specific as
you can (i.e. LGBTQ-identifying partners who are
researching to conceive a child).
2. Fill out the row individually or with another
teammate. Start a new row for a new question.
3. After the table is filled, circle the make-or-break
assumptions for each audience. For example: value
proposition X appeals to Audience Y. Or: Audience
Y who are in scenario B are more likely to need
information on topic Z.
4. Rank your make-or-break assumptions across all
audiences you’ve completed a table for. What are
the most critical ones to validate?
5. Flesh out your audience profile. Sketch out what
he/she looks like and give your target a name. Fill
in the details. What aspects of the audience do you
still need to learn about?
8. Audience Data
Audience:
Name + Sketch Goals & Behaviors
Needs & Pain PointsScenarios
Goals & Behaviors
What do members of this audience want to
accomplish?
How do they currently do this?
Needs & Pain Points
What do they need to see, hear, or feel?
What obstacles are they facing right now?
What’s frustrating about their current experience?
Scenarios
What situations are they in?
Why are they looking for another way to
accomplish their goals?
How are their life constraints preventing them
from completing their tasks?
9.
10. Brand Narrative
What is a story worth telling? If you don’t tell a compelling story about who you are, what
you do, and why you do it, someone else will tell it for you. A story creates a shared
emotional experience that bonds people together. I’m a fan of Pixar’s simple framework for
creating a compelling story.
Pixar’s framework describes change, and change is necessary for bringing people along
on an adventure worth going. But imagine someone who haven’t heard of Pride Pocket. It’s
not surprising if they naturally resist change. So instead of telling them that you are going
to change their lives, you need to get them on your side and share your vision of future
possibiltiies. We can do that with stories.
A good story tells the audience where you’re now, where you’ve been, and where you hope
to go in the future. It bridges the present, past, and future to let them know your deeper
motivations, creating an authentic story. People need to trust you before they leave the
comfort zone and follow you!
To connect your past, present, and future, we can visualize a typical story arc for a
character in a novel or movie, for example.
Once upon a time there was ______.
Everyday, ______. Then one day, ______.
Because of that, ______. Because of that,
______. Until finally, ______.
11. Brand Narrative
• Exposition: You’re introduced to at least one character with a goal, shared motivation,
and conflict (internal & external). You’ve set the scene with just enough backstory to
understand how that character ended up in a particular place at a particular moment in
time. An incident then forces the character to spring into action.
• Rising Action: You witness the character(s) struggle and triumph against increasing
odds, risks, and stakes. It contains the Crisis (darkness before the dawn) and the Climax
(character is rescued or rescues him/herself). When you think the situation cannot get
any worse, it does. Then the character figures out how to resolve the core conflict.
• Resolution: Through all the setbacks and triumph, the character learns something and
he/she returns home changed. Loose ends are tied up in a short period of time.
Obstacles, tensions,
conflicts, dangers
Inciting incident
Crisis
Climax
Exposition Rising Action Resolution
12. Brand Narrative
Now it’s your turn. What’s Pride Pocket’s story? On the next page, experiment with the
stories you might want to tell. Even better, work with your team to uncover different stories
about the organization that each person is drawn to.
Tips:
• Make the audience members the hero. It’s tempting to talk about cool features or brag
about the hard work that went into it. Instead, focus on possibilities of how their life
could be different, for the better. Why would they care? What triggers them?
• Start at the climax. Traditional storytelling follow from problem to solution, but if people
are naturally resistant to change, they might not be receptive to your data or persuasion.
Describe how you’re re-thinking “life-before-Pride-Pocket” and how the world might
look after you re-imagined it. What actions could the person take once they’re fully
bought into the vision?
• Work backwards from the climax. To show you understand the obstacles and dilemmas
your audience is facing, zoom in on specific examples. Help the audience feel them
before showing how you’re going to solve the dilemma or remove the obstacle.
14. Brand Narrative
With respect to marketing, though, we are all swimming in stories – in the organization, in
social media, on the internet. The business challenge is, how do you make sense of it all,
much less get everyone aligned around a shared common story? That’s where a narrative
comes in.
Narrative, in contrast to a story, is much bigger; it’s a way of looking at the world. If stories
are each like a pearl, then narrative is the pearl necklace. A narrative frames a story and
connects the dots for people to understand a story’s significance. It gives meaning to a
broader vision of what’s possible and why people should head in that direction.
Sharing stories floating within an organization is a good start, but it’s not enough. Stories
are more effective as a marketing tool when they’re tied to a narrative frame. And that’s
what we are here to figure out next.
15. Brand Narrative
Emotional Journey
Humanize the problem you’re
solving by describing your
audience and their needs in a way
that everyone wants to root for
them.
• Are there conflicting desires or
a dilemma that’s contributing to
tensions in their life?
• Are there parts of people’s
experiences that are still
unreconciled?
• What experiences are giving
people the superhuman drive to
pursue this challenge?
Context for Change
Help people move from an old
story about the way things are to a
new story of how things could be.
• What has changed in the world
or industry that makes Pride
Pocket necessary and/or
relevant?
• What’s making the challenge
hard to solve? Why is that?
• What’s at stake if your team
doesn’t solve the challenge?
Evidence of Truth
Raise the stakes with data that
supports your hypotheses about
the problem space.
• What data and anecdotes gave
you the confidence to pursue
this idea?
• What struggles gave you the
wisdom and perspective to
come up with something
different or better?
A good narrative is an overarching concept that validates why all the
stories exist in the first place. It sets the scene for what’s changing in
the world, challenges preconceived ideas and simple dichotomies, and
provides proof that your vision of a better future is possible.
With your team, write down answers to the following questions. Compare
answers to see if a pattern emerges.
16. Brand Narrative
Once you’ve established why you are talking about Pride Pocket, help
the audience see where the organization headed. What would it feel like
to go on an adventure with you? Share what’s in it for them and show
how committed you are in solving their challenges. If you need help, be
clear about what you need, why you need it at this point in time, and
specific actions people can take (easily).
Like above, write down your answers and compare them with your team.
Personalize the Journey
Show how much you’re personally
invested in seeing Pride Pocket
through its challenges.
• What is the team doing behind
the scenes?
• What does “Built by queers. For
queers.” feel and sound like in
real life?
• What have you learned from
your experiences that you could
teach others?
Invite Others In
Place the opportunity in front of
people who want to help. Invite
them to be part of your mission.
• What do you want someone to
do after experiencing the story?
• Why should someone get
on board and be part of the
mission?
• What would someone get out of
participating?
Manage Expectations
Be truthful about where Pride
Pocket is. Maybe it’s not “there”
yet but reveal what’s ahead.
• What are some unanswered
questions and compelling
challenges ahead?
• How do you plan to uncover the
answer and what’s worthy of
pursuit?
17. Now with a working version of a brand narrative,
let’s plan how people will experience Pride Pocket’s
stories.
Take a look at the diagram below. On the left side is
marketing that progressively draws people toward the
product. On the right side is what people experience
after they start interacting with Pride Pocket.
The dotted lines represent the time progression
leading to Zero Hour, where “Zero Hour” is the
moment people land on the Pride Pocket platform.
Dotted lines also segment the time once people start
using the platform.
Brand Narrative
Directions:
1. Map answers about your narrative frame to
the timescale that makes sense right now. I
recommend using small sticky notes. You may
have multiple answers for a question so feel free to
place them on more than one timescale.
2. Using another color of sticky notes, write down
how you want people to feel at each timescale.
What feelings do you want to reinforce or amplify
in that moment?
3. Compare feelings at each timescale with your
placement of sticky notes from Step 1. Do they
match? If not, move them around!
4. For each answer from Step 1, what story ideas
could support your brand narrative? Write it down
on another color of sticky note and put it next to
your answer.
5. Optional: Prioritize your ideas. Which ones make
sense to work on right now? How much effort do
you need to invest?
20. Marketing Channels
How have you been engaging with your audience?
How do people currently find out about Pride Pocket?
What actions are valuable to the business and to the
audience member?
Let’s take a moment to gather all the ways people are
interacting with Pride Pocket right now. This activity
is designed to help you gain a broad outlook on your
marketing ecosystem so you can decide on cost-
effective ways to spend time with your audience.
How do we do that? By testing which channels help
Pride Pocket get noticed and draw people in.
Directions:
1. Take a look at the bulls-eye diagram below if you
need to reference all the ways people might be
coming in contact with Pride Pocket.
2. On the blank bulls-eye diagram, write down current
channels you are using to interact with your target
audience. You don’t need to fill out all the empty
slots.
3. Fill out the table for each channel you wrote down.
If you are investing in a lot of channels, choose the
ones that seem to be performing well. Record any
data you are collecting for the channel. Write down
actions that are currently providing value to the
business (i.e. creating an account). List actions that
the target audience is taking to fulfill a need.
4. Compare the list of actions on the business side
and the audience side. Which ones overlap? Is
there a lot of discrepancy between the two?
21. Marketing Channels
Pride Pocket
Social Platforms
Other Mediums
Owned Properties
Website
Blog
Email newsletter
Printed brand materials
Earned Media
Facebook, Instagram, etc.
Forums (i.e. Reddit)
Other sites (cross-posting, PR)
SEO/SEM
Paid Media
Display ads
Promoted/sponsored content
Paid influencers/brand ambassadors
Events
22. Marketing Channels
Finding
Gathering
Offering
1.
2.
3.
4.
5.9.
6.8.
7.
Finding
How do the target audience find out about Pride
Pocket? These are the less-likely, long-shot ways
that people are using to find and contact the
organization.
Gathering
Where do the target audience congregate
online? Offline? What would they like to do
there? These are other possible ways your
audience are interacting with Pride Pocket.
Offering
What are your main channels for delivering on
the value proposition? What’s in it for the target
audience when they land on Pride Pocket’s
website, newsletter, etc.? These should be your
highest-potential channels.
25. Organizational Priorities
Now that we’ve took inventory of what you know
about your audience, started creating your brand
narrative, and picked a few marketing channels to
test, let’s come up for air. It’s time to see the forest
and understand how your marketing efforts connect
with business priorities.
Being aligned on company priorities means everyone
is running to the same finish line. This activity helps
you see whether your objectives are connected to
the critical assumptions that need to be tested and
learnings that you need to pursue in the short term.
Directions:
1. For each column, start by aligning the team around
a business need. This is a high-level goal that the
company is looking to achieve within 3-6 months.
2. Generate ideas around tactics and programs that
would help you achieve that goal. Include current
tactics/programs that are contributing to the
business need.
3. Ask yourself how each tactic or program would
benefit the audience. Activity 1 may have revealed
multiple audience segments so be specific. If
you’ve done some audience research, use the data
to make a case for your plan.
4. Gather requirements and resources that you’ll
need to invest into a tactic/program. Consider the
time, people, technology, budget, etc. that will be
availble to your team.
5. Outline the indicators you will use to measure
progress towards your goal. What Key Performance
Indicators (KPIs) will your team aim for, and which
metrics best describe success?
6. Create additional columns for each business need.
When you’re done, prioritize the columns. Which
one will make an immediate impact that your team
can implement right now?
26. Theme Name Theme Name Theme Name Theme Name
Organizational Priorities
BUSINESS
NEED
TACTICS+
PROGRAMS
USERGOAL+
MOTIVATION
REQUIRED
RESOURCES
METRICSOF
SUCCESS
27. Next Steps
The intent of this workshop is to provide a framework to guide your marketing strategy, and
I hope it has accomplished that. Your team might have done enough work to start executing
on a plan or it might need follow-up conversations to gain more clarity. There are a few
tasks I left out here that you might tackle next:
• Creating a message architecture and key messages
• Defining brand personality or attributes
• Creating a voice and tone guide for your team
• Doing a competitive analysis to differentiate your messaging
• Mapping out your marketing & sales funnel
• Developing a content strategy and editorial plan
While the workshop ends here, you don’t have to stop. I’d encourage you to refer back to
the completed worksheets to guide your future planning as well as look back at all your
team have achieved.
If you have any questions about the workshop or need help on next steps, feel free to email
me at auyeung.csp@gmail.com.